بررسی تأثیر محتوای تولیدشده در رسانه‌های اجتماعی توسط اینفلوئنسرها و کاربران بر قصد خرید مشتریان کم‌درآمد، کاربست مدل SOR

ایزدی، حمید؛ بحرینی‎زاد، منیژه؛ اسماعیل‎پور، مجید (1398). بخش‎بندی مصرف‎کنندگان در شبکه‎های اجتماعی بر اساس انگیزه‎های اجتماعی مشارکت در ارتباطات دهان‎به‎دهان الکترونیک. فصلنامه مدیریت بازرگانی، 11(1)، 201- 218.

رحیم‌نیا، فریبرز؛ رمضانی، یوسف و زرگران، سحر (1398). تأثیر تعامل کاربران در رسانه های اجتماعی بر قصد خرید به واسطة نگرش نسبت به برند و هنجارهای ذهنی. تحقیقات بازاریابی نوین، 9(1)، 213- 232.

بهرام‌زاده، محمدرضا؛ ممدوحی، مجید و گلچین، فرحناز (1402). نقش افراد تأثیرگذار در شبکه‌های اجتماعی بر قصد خرید مشتریان. جستارهایی در مدیریت، 2(1)، 88- 111.

مالکی، حسین (1399). تأثیر بازاریابی محتوا بر قصد خرید و وفاداری به برند در شبکه‌های اجتماعی. دومین کنفرانس بین‎المللی نوآوری در مدیریت کسب‌وکار و اقتصاد. ‏شهریور 1399، تهران.

شکاری، حمیده و قره‌چاهی، حمیدرضا (1402). بررسی تأثیر بازاریابی محتوا و تبلیغات الکترونیک بر قصد خرید مشتری با توجه به نقش میانجی تبلیغات شفاهی الکترونیک. کنفرانس ملی چالش‌ها و راه‌کارهای نوین در مدیریت، حسابداری و صنعت بیمه، اردبیل.

حسین‌زاده شهری، معصومه؛ علیزاده امیرآبادی، نیلوفر و سعدی‌پور، یاسمن (1401). تأثیر داستان‌سرایی به‌عنوان یک راهبرد محتوا بر قصد خرید: پژوهشی با استفاده از سناریوسازی روایتی. پژوهش‌های مدیریت منابع سازمانی، ۱۲ (۴)، 75- 96.

خادمی گراشی، مهدی؛ بخش‌نژاد، رضا و نصرتی، شیوا (1401). تأثیر کیفیت بحث و اعتبار منبع بر پذیرش اطلاعات در فضای آنلاین. تحقیقات بازاریابی نوین، 12 (4)، 151- 176.

حسینی، میرزاحسن و مسعودی، سیدسامان (1401). تأثیر عوامل اعتبار، محتوا و ارزش بر قصد خرید مجدد مشتریان با تأکید بر نقش درگیری مشتری در تجارت اجتماعی (موردمطالعه: شبکه اجتماعی اینستاگرام). دومین کنفرانس بین‌المللی آزمایشگاه مدیریت و رویکردهای نوآورانه در مدیریت و اقتصاد، تهران.

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