طراحی مدل تعالی بازاریابی دیجیتالی (مطالعه موردی: بانکداری تجاری)

References

Aghazadeh, H., Haghighi, M., Torkestani, M. S., & Zare, M. S. (2023). Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study. Journal of Business Management, 15(1), 27-53. doi: 10.22059/jibm.2020.289327.3649 (in Persian)

Arabiun, A., Tajpour, M. & Zahedi, M. R. (2024). The effect of digital leadership on the performance of businesses: the mediating role of organizational entrepreneurship. International Journal of Human Capital in Urban Management, 9(1), 17-28.

Asadazar, S. (2023). Investigating the Effect of Strategic Orientation and Digital Marketing Capabilities to Improve the Performance of Knowledge-Based Companies. Progress and Excellence Research, 6(1), 1-12. (in Persian)

Belz, F.M. & Peattie, K. (2010). Sustainability Marketing. A Global Perspective: John Wiley & Sons: West Sussex. ISBN 978-0-470-51922-6. 309 pp. GBP 29-99.

Corbin, J. M. & Strauss, A. (1990). Grounded theory research: Procedures, canons, and evaluative criteria. Qualitative sociology, 13(1), 3-21.

Creswell, J. W. (2007). Undefined. SAGE.

Dimitrios, B., Ioannis, R., Angelos, N. & Nikolaos, T. (2023). Digital marketing: The case of digital marketing strategies on luxurious hotels. Procedia Computer Science, 219, 688-696.

Fakharyan, M., Hosseinzadeh, A. & Bastam, H. (2024). Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study. Journal of Business Management, 16(1), 167-193. doi: 10.22059/jibm.2023.357834.4561 (in Persian)

Gong, T. & Yi, Y. (2018). The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries. Psychology & Marketing, 35(6), 427-442.

Homburg, C., Theel, M., & Hohenberg, S. (2020). Marketing excellence: Nature, measurement, and investor valuations. Journal of Marketing, 84(4), 1-22.

Islam, F. & Rahman, M. (2015). Service marketing mix and their impact on bank marketing performance: A case study on Janata bank limited, Bangladesh. Journal for Worldwide Holistic Sustainable Development, 1(1), 16-32.

Jadhav, G. G., Gaikwad, S. V. & Bapat, D. (2023). A systematic literature review: digital marketing and its impact on SMEs. Journal of Indian Business Research, 15(1), 76-91.

Khanna, S. & Martins, H. (2018). Six digital growth strategies for banks. McKinsey & Co.

Khodadad Hoseini, S. H., Shirkhodaie, M. & Ahmadi, P. (2011). Design of marketing excellence model in manufacturing industries based on mixed approach. Management Research in Iran (Modares Human Sciences), 15(1), 201-222. (in Persian)

Madani, F. A., Khodadad hosseini, S. H., Kordnaeij, A. & Moshabbaki Isfahani, A. (2020). Designing a Model of Customer Excel-lence Process In Banking and Insurance Services Sector. Commercial Strategies, 11(4), 1-18. (in Persian)

Nasehi far, V., Dehdashti Shahrokh, Z., Mohammadian, M. & Allahverdi, M. (2021). The Multilevel Model of Customer Experience Management in E-Banking Services. New Marketing Research Journal, 11(2), 1-26. doi: 10.22108/nmrj.2021.123556.2158
(in Persian)

NIST. (2006). Baldrige national quality program: Criteria for performance excellence.

Parvazimoghadam, M. & Samari, D. (2023). International with a Networking Approach is an Efficient Approach in the Development of Food Industry Businesses. The Financial Accounting and Auditing Researches, 60(15), 175-201. (in Persian)

Rezvani, M., Godarzi, C., Safipour Rashvanlu, M. (2016). Excellence in electronic marketing (2th ed.). Tehran: Tehran University Press. (in Persian)

Salamzadeh, A. & Tajpour, M. (2021). Identification of the Challenges of Media Startup Creation in Iran. Journal of Entrepreneurship Development, 13(4), 561-580. doi: 10.22059/jed.2020.307214.653424 (in Persian)

Singh, S., & Sarma, M. (2020). Financial Structure and Stability: An Empirical Exploration. Journal of Central Banking Theory and Practice, 9(s1), 9-32.

Smith, B. (2007). Marketing masterclass: excellence in medical marketing: origins, definition and precursors. Journal of Medical Marketing, 7(1), 25-32.

Tajpour, M., Salamzadeh, A., Salamzadeh, Y., & Braga, V. (2021). Investigating social capital, trust and commitment in family business: Case of media firms. Journal of Family Business Management, 12(4), 938-958.

Wewege, L., Lee, J., & Thomsett, M. C. (2020). Disruptions and digital banking trends. Journal of Applied Finance and Banking, 10(6), 15-56.