بررسی تأثیر ارزش ادراک‏‌شده بر قصد مصرف سبز با تأکید بر حسابداری ذهنی دوبل و حساسیت مصرف

سعیدا اردکانی، سعید؛ صانعیان، زهرا السادات؛ منتی، ناهید (1398). سنجش عوامل مؤثر بر تمایـل مصـرف‌کننـدۀ ایرانـی بـه خرید و مصرف کالاهای ایرانی. مدیریت بازرگانی، 11(2)، 241-258.

کریمی سارمه، زینب؛ اسماعیل‏پور، رضا؛ مباشر امینی، رمضـانعلی (1398). بررسـی تأثیر دروغ سـبز در مسـئولیت اجتمـاعی شرکت بر قصد خرید محصول‏های سبز با میانجیگری رضایت سبز و ریسک ادراک‏شده سبز. مدیریت بازرگانی، 11(4)، 850-868.  

محمدیان، محمود؛ ختائی، امیر (1390). رابطه میان عوامل روانی، اجتماعی و رفتار مصرف‌کننده سبز (حامی محیط زیست). مدیریت بازرگانی، 3(7)، 143-160.

نظری‏پور، محمد؛ رحمانی، فرشته (1401). نقش حسابداری ذهنی در کنترل رفتار مصرف افراطی خانوار. تحقیقات بازاریابی نوین، 12(3)، 177-200.

 

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