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Pham, Vananh, Ngo, Trung, Alomari, Abdallah. (1402). Effects Of Social Interactions on Purchase Intention in E-Commerce: An Analysis Based on The Stimulus-Organism-Response (S-O-R) Model. , (), -. doi: 10.22059/ijms.2023.358813.675832
Vananh Thi Pham; Trung Minh Ngo; Abdallah MH Alomari. "Effects Of Social Interactions on Purchase Intention in E-Commerce: An Analysis Based on The Stimulus-Organism-Response (S-O-R) Model". , , , 1402, -. doi: 10.22059/ijms.2023.358813.675832
Pham, Vananh, Ngo, Trung, Alomari, Abdallah. (1402). 'Effects Of Social Interactions on Purchase Intention in E-Commerce: An Analysis Based on The Stimulus-Organism-Response (S-O-R) Model', , (), pp. -. doi: 10.22059/ijms.2023.358813.675832
Pham, Vananh, Ngo, Trung, Alomari, Abdallah. Effects Of Social Interactions on Purchase Intention in E-Commerce: An Analysis Based on The Stimulus-Organism-Response (S-O-R) Model. , 1402; (): -. doi: 10.22059/ijms.2023.358813.675832

Effects Of Social Interactions on Purchase Intention in E-Commerce: An Analysis Based on The Stimulus-Organism-Response (S-O-R) Model

Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies)
مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 15 مهر 1402
نوع مقاله: Research Paper
شناسه دیجیتال (DOI): 10.22059/ijms.2023.358813.675832
نویسندگان
Vananh Thi Pham* 1؛ Trung Minh Ngo2؛ Abdallah MH Alomari2
1Faculty of Business and Economics, University of Pécs, Hungary
2Faculty of Business and Economics, University of Pécs, Pécs, Hungary
چکیده
This study examines the effects of social interactions, including online review quality and source credibility, on consumers’ risk perception and purchase intention in e-commerce based on the Stimulus-Organism-Response (S-O-R) model. Further, it investigates the role of risk-related feelings (immediate negative emotions) in consumers’ decision-making journeys. We used Structural Equation Modelling (SEM) to analyse 405 online questionnaires. Our analysis reveals that review quality and source credibility lower perceived risk and risk-related feelings while enhancing purchase intention. Moreover, it indicates that the online decision journey is twofold and varies based on emotions. Our results have considerable theoretical and practical implications. We enrich consumer risk perception and behaviour literature by incorporating social interactions and risk-related feelings. We also provide several impactful suggestions for marketing strategies for e-commerce businesses.
کلیدواژه‌ها
e-commerce؛ perceived risks؛ risk-related feelings؛ social interactions؛ purchase intention
آمار
تعداد مشاهده مقاله: 134


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