ارائه چارچوب استراتژی قیمت‌گذاری در شرکت‏های چندکاناله

References

Alba, J., Lynch, J., Weitz, B., Janisewski, C., Lutz, R., & Sawyer, A. (1997). Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Markets. Journal of Marketing, 61(3), 38-53.

Ancarani, F., & Shankar, V. (2004). Price Levels and Price Dispersion Within and Across Multiple Retailer Types: Further Evidence and Extension. Journal of the Academy of Marketing Science, 32 (2), 176-188.

Ariely, D., & Lynch, J. (2000). Wine Online: Search Cost Affect Competition on Price, Quahty, and Distribution. Marketing Science, 19(1), 83–103.

Avery, J., Steenburgh, T., Deighton, J., & Caravella, M. (2011). Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time. Journal of Marketing, 76(3), 96–111.

Balasubramanian, S., Raghunathan, R., & Mahajan, V. (2005). Consumers in a multichannel environment: product utility, process utility and channel choice. Journal of Interactive Marketing, 19(2), 13-30.

Basu, P. & Adhikari, A. (2016). Pricing Strategies in Multi-Channel Retailing of Seasonal Goods. In I. Lee (Ed.), Encyclopedia of E-Commerce Development, Implementation, and Management (pp. 639-652). IGI Global.

Becker, L. C., Lionello, R. L., Nagel, M. D., Heldt, R., Trombetta, M. S., & Slongo, L. A. (2016). Pricing Strategy in Multi-Channel Retailing and Fairness Perception: an Examination of Boundary Conditions. Revista de Administração, 6(2), 162-172.

Bendoly, E., Blocher, J. D., Bretthauer, K. M., Krishnan, S., & Venkataramanan, M. A. (2005). Online/In-Store Integration and Customer Retention. Journal of Service Research, 7(4), 313-327.

Brynjolfsson, E., & Smith, M. D. (2000). Frictionless Commerce? A comparison of Internet and Conventional Retailers. Management Science, 46(4), 563-585.

Burke, R. R. (2002). Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store. Journal of the Academy of Marketing Science, 30(4), 411-432.

Cavallo, A. (2017). Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers. American Economic Review, 107(01), 283-303.

Chatterjee, P., & Kumar, A. (2016). Consumer willingness to pay across retail channels. Journal of Retailing and Consumer Services, 34(2), 1-7.

Chen, J., & Chen, B. (2020). When should the offline retailer implement price matching? Operational research, 277(3), 996-1009.

Chen, K.-Y., Kaya, M., & Özer, Ö. (2008). Dual Sales Channel Management with Service Competition. Manufacturing & Service Operations Management, 10(4), 654–675.

Cheng, J.-H., Chen, F.-Y., & Chang, Y.-H. (2008). Airline relationship quality: An examination of Taiwanese passengers. Tourism Management, 29(3), 487–499.

Choi, S., & Mattila, A. S. (2015). Perceived Fairness of Price Differences across Channels: The Moderating Role of Price Frame and Norm Perceptions. Journal of Marketing Theory and Practice, 17(1), 37-48.

Dholakia, R. R., Zhao, & Dholakia, N. (2005). Multichannel retailing: a case study of early experiences. Journal of Interactive Marketing, 19(2), 63–74.

Didehkhani, H., Mehrani, H., Badei, F. &Yousefi Kimjani, A. (2019). Designing the pattern and strategy selection of multiple distribution channels in the dairy production chain - fuzzy decision selection. Journal of Commerce, 23(92), 55-80. (in Persian)

Dolan, R., & Moon, Y. (2000). Pricing and Market Making on the Internet. Journal of Interactive Marketing, 14(2), 56-73.

Flores, J., & Sun, J. (2013). Online versus In-Store: Price Differentiation for Multi-Channel Retailers. Proceedings of the Conference for Information Systems Applied Research (pp. 1-10). San Antonio, Texas, USA: EDSIG.

Gao, F., Agrawal, V.V. & Cui, Sh. (2021). The Effect of Multichannel and Omnichannel Retailing on Physical Stores. Management Science, 68(2), 1-18.

Gilly, M. C., & Wolfinbarger, M. (2000). A comparison of consumer experiences with online and offline shopping. Consumption Markets Culture, 4(2), 187–205.

Grewal, D., Janakiraman, R. K., & Kannan, P. (2010). Strategic Online and Offline Retail Pricing: A Review and Research Agenda. Journal of Interactive Marketing, 24(2), 138–154.

Gruber. (2008). Pricing Strategies in Online & Offline Retailing. Institute for Management Information Systems. Vienna University of Economics and Business Administration.

Gupta, A., Su, B.C. & Walter, Z. (2004). An Empirical Study of Consumer Switching from Traditional to Electronic Channel: A Purchase Decision Process Perspective. International Journal of Electronic Commerce, 8(3), 131-161.

Homburg, C., Lauer, K., Vomberg, A., (2019). The multichannel pricing dilemma: Do consumers accept higher offline than online prices? International Journal of Research in Marketing, 36(4), 597-612.

Huang, W., & Swaminathan, J. M. (2009). Introduction of a second channel: Implications for pricing and profits. European Journal of Operational Research, 194(1), 258–279.

Kacen, J. J., Hess, J. D. & Chiang, W. Y. K. (2013). Bricks or clicks? Consumer attitudes toward traditional stores and online stores. Global Economics and Management Review, 18(1), 12-21.

Karray, S. & Sigué, S.P. (2018). Offline retailers expanding online to compete with manufacturers: Strategies and channel power. Industrial Marketing Management, 25(3), 390–401.

Khan, R. J. & C., Jain. (2005). an Empirical Analysis of Price Discrimination Mechanisms and Retailer Profitability. Journal of Marketing Research, 42(4), 516–524.

Konus, U., Verhoef, P. C., & Neslin, S. A. (2008). Multichannel Shopper Segments and Their Covariates. Journal of Retailing, 84(4), 398–413.

Kumar, V., & Venkatesan, R. (2005). Who are the multichannelshoppers and how do they perform? Correlates of multichannel shopping behavior. Journal of Interactive Marketing, 19(2), 44-62.

Kushwaha, T. & Shankar, V. (2013). Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characteristics. Journal of Marketing, 77(4), 67-85.

Lal, R., & Sarvary, M. (1999). When and How Is the Internet Likely to Decrease Price Competition? Marketing Science, 18(4), 485-503.

Levy, M. & Weitz, B. A. (2009). Retailing management. New York: McGraw-Hill Higher Education.

Liu, H., Lobschat, L., & Verhoef, P. C. (2018). Multichannel Retailing: A Review and Research Agenda. Foundations and Trends in marketing, 12(1), 1-79.

Mcgoldrick, P. J., & Collins, N. (2007). Multichannel retailing: profiling the multichannel shopper. The International Review of Retail, Distribution and Consumer Research, 17(2), 139-158.

Melis, K., Campo, K., Breugelmansa, & Lamey, L. (2015). The Impact of the Multi-channel Retail Mix on Online Store Choice: DoesOnline Experience Matter? Journal of Retailing, 91(2), 272-288.

Mollahoseini, A. & Tajeddini, F. (2015). Investigating the effect of diversity of distribution channels of foreign luxury brands on brand value and consumer loyalty in Kerman clothing market. Business Management, 7(1), 187-208. (in Persian)

Nageswaran, L., Cho, S.H. & Scheller-wolf, A. (2020). Consumer Return Policies in Omnichannel Operations. Management Science, 66(12).

Nazar, M. & Adib Hajbagheri, S. (2012). Investigating the effect of fair price on customer satisfaction in the car purchase process (Case study: Pride and Peugeot 206). Business Management, 5(4), 121-140. (in Persian)

Nazari, M., Heidari, A., Haghighi Nasab, M. & Samizadeh, M. (2018), Meta-analysis of factors affecting perceived fairness in dynamic pricing strategy. Business Management, 10(1), 229-252. (in Persian)

Nazari, M. & Hesaraki, A. (2018). Innovation in pricing. Tehran: Negahe danesh. (in Persian)

Nazari, M., Shahhosseini, M.A., Tabatabayi Kaljahi, S.V. (2014). The Effect of Fairness Price Perception Factors on Customer and Price Acceptance (Case Study: MTN Irancell Mobile Services). Business Management, 6(3), 647-664. (in Persian)

Neslin, S. A., & Shankar, V. (2009). Key Issues in Multichannel Customer Management: Current Knowledge andFuture Directions. Journal of Interactive Marketing, 13 (1), 70-81.

Neslin, S. A., Grewal, D., Leghorn, R., Shankar, V., Teerling, M. L., Thomas, J. S., & Verhoef, P. C. (2006). Challenges and Opportunities in Multichannel Customer Management. Journal of Service Research, 9(2), 95-112.

Nicholson, M., Clarke, I. & Blakemore, M. (2002). 'One brand, three ways to shop': situational variables and multichannel consumer behaviour. The International Review of Retail, Distribution and Consumer Research, 12(2), 131-148.

Ofek, E., Katona, Z., & Sarvary, M. (2011). “Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers. Marketing Science, 30(1), 42-60.

Rangaswamy, A., & Bruggen, G. (2005). Opportunities and Challenges in Multichannel Marketing: An Introduction to the Special Issue. Journal of Interactive Marketing, 19(2), 5-11.

Reinartz, W., Haucap, J., Wiegand, N., & Hunold, M. (2018). Price Differentiation and Dispersion in Retailing. Microeconomics: Production.

Schoenbachler, D. D., & Gordon L., G. (2002). Multi-channel shopping: understanding what drives channel choice. Journal of Consumer Marketing, 4(4), 42-53.

Shankar, V., Smith, A. K., & Rangaswamy, A. (2003). Customer satisfaction and loyalty in online and offline environments. Intern. J. of Research in Marketing, 20(2), 153-175.

Sun, L., Jiao, X., Guo, X. & Yu, Y. (2022). Pricing policies in dual distribution channels: The reference effect of official prices, European Journal of Operational Research, 296(1), 146-157.

Tang, F.-F., & Xing, X. (2001). Will the growth of multi-channel retailing diminish the pricing efficiency of the web? Journal of Retailing, 77(3), 319-333.

Thomas, J. S., & Sullivan, U. Y. (2005). Managing Marketing Communications with multichannel customers. Journal of Marketing, 239-251.

Tsay, A. A., & Agrawal, N. (2004). Modeling conflict and coordination in multi-channel distribution systems. Santa Clara: Kluwer Academic.

Venkatesan, R., Kumar, V., & Ravishanker, N. (2007). Multichannel Shopping: Causes and Consequences. Journal of Marketing, 71(2), 114-132.

Verhoef, P. C., Kannan, P., & Inman, J. J. (2015). From Multi-Channel Retailing to Omni-Channel RetailingIntroduction to the Special Issue on Multi-Channel Retailing. Journal of Retailing, 91(2), 174-181.

Verhoef, P. C., Neslin, S. A., & Vroomen, B. (2007). Multichannel customer management: Understanding the research-shopper phenomenon. Intern. J. of Research in Marketing, 24(2), 129–148.

Vogel, J., & Paul, M. (2015). One firm, one product, two prices: Channel-based price differentiation and customerretention. Journal of Retailing and Consumer Services, 27 (2), 126–139.

Wallacea, D. W., Gieseb, J. L., & Johnso, J. L. (2004). Customer retailer loyalty in the context of multiple channel strategies. Journal of Retailing, 80(4), 249–263.

Wang, Z., Zhu, C., Tian, S., & Li, P. (2019). Differentiation and pricing power of online retailers. Frontiers of Business Research in China 13(1), 1-20.

Wolk, A., & Ebling, C. (2010). Multi-channel price differentiation: An empirical investigation of existence and causes. Intern. J. of Research in Marketing, 27(2), 142-150.

Yan, R. (2008). Pricing strategy for companies with mixed online and traditional retailing distribution markets. Journal of Product & Brand Management, 17(1), 48-56.

Zettelmeyer, F. (2000) Expanding to the Internet: Pricing and Communications Strategies When Firms Compete on Multiple Channels. Journal of Marketing Research, 37(3), 292-308.

Zhang, J., Farris, P., Kushwaha, T. &., Steenburgh, T., & Weitz, B. (2009). Crafting Integrated Multichannel Retailing strategis. Journal of Interactive Marketing, 24(2), 168-180.

Zhang, X. (2009). Retailers' multichannel and price advertising strategies. Marketing Science, 28(6), 1080-1094.

Zhuang, Hejun & Popkowski Leszczyc, Peter & Lin, Yuanfang. (2018). Why is Price Dispersion Higher Online than Offline? The Impact of Retailer Type and Shopping Risk on Price Dispersion. Journal of Retailing, 94(2), 136-153.