پیوندهای مفید
اخبار و اعلانات
آمار
| تعداد نشریات | 157 |
| تعداد شماره‌ها | 6,051 |
| تعداد مقالات | 66,107 |
| تعداد مشاهده مقاله | 111,514,334 |
| تعداد دریافت فایل اصل مقاله | 86,149,764 |
اخلاق کسب‌وکار در صنایع رسانه‌ای؛ مطالعه استراتژی‌های مسئولیت اجتماعی شرکتی ارائه‌دهندگان خدمات اینترنتی در دنیا | ||
| بررسی‌های مدیریت رسانه | ||
| مقاله 3، دوره 1، شماره 3، 1401، صفحه 295-316 اصل مقاله (660.16 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22059/mmr.2022.327549.1004 | ||
| نویسندگان | ||
| سیاوش صلواتیان* 1؛ توحید سلطانی2 | ||
| 1استادیار، گروه مدیریت رسانه، دانشکده ارتباطات و رسانه، دانشگاه صداوسیما، تهران، ایران. | ||
| 2کارشناسی ارشد، گروه مدیریت رسانه، دانشکده ارتباطات و رسانه، دانشگاه صداوسیما، تهران، ایران. | ||
| چکیده | ||
| هدف: در عصر دیجیتال و تکنولوژی، بخش‌های صنعت رسانه از لحاظ سرمایه‌گذاری، اشتغال و انسجام اجتماعی، در توسعه کشورها سهم شایان توجهی دارند. با توجه به فضای رقابتی حاکم بر بخش مذکور، شرکت‌ها هم‌زمان با توسعه صنعت، اقدام‌های مسئولیت اجتماعی را با انتظارها و علاقه ذی‌نفعان تراز می‌کنند. در این راستا، هدف پژوهش حاضر، شناسایی استراتژی‌های مسئولیت اجتماعی ارائه‌دهندگان خدمات اینترنتی دنیا به‌عنوان بخشی از صنعت رسانه است. روش: روش انتخابی برای اجرای پژوهش، تحلیل محتوای جهت‌دار است. نمونه‌گیری به‌صورت هدفمند صورت گرفته و ده شرکت شاخص بین‌المللی ارائه‌دهنده خدمات اینترنتی انتخاب شده است. برای تجزیه‌وتحلیل داده‌ها از کدگذاری کیفی ساختاری مطابق با ابعاد چهارگانه چارچوب سی‌اس‌آرهاب بهره گرفته شد. یافته‌ها: استراتژی‌های مسئولیت اجتماعی شرکت‌ها در سطح کلان و در سطح عملیات به‌تفکیک چهار بُعد کارمندان، جامعه، محیط‌زیست و حکمرانی شناسایی و طبقه‌بندی شد؛ البته، بُعد مربوط به جامعه، در مقایسه با سایر ابعاد، بیشتر در کانون توجه بود. نتیجه‌گیری: پژوهش حاضر نشان داد که ارائه‌دهندگان خدمات اینترنتی، در طراحی برنامه‌های مسئولیت اجتماعی، روی هسته اصلی کسب‌وکار، یعنی حوزه دیجیتال و رسانه متمرکز شده‌اند. این شرکت‌ها مسئولیت اجتماعی خود را متناسب با مسائل اجتماعی، زیست‌محیطی، اقتصادی و فرهنگی جوامع و با توجه به اصل فراگیری خدمات دیجیتال، برای تمامی ذی‌نفعان داخلی و خارجی، ایفا می‌کنند. | ||
| کلیدواژه‌ها | ||
| مسئولیت اجتماعی شرکتی؛ ارائه‌دهندگان خدمات اینترنتی؛ استراتژی؛ صنعت رسانه؛ اخلاق کسب‌وکار | ||
| عنوان مقاله [English] | ||
| Business Ethics in Media Industries: A Study of Corporate Social Responsibility Strategies of Internet Service Providers in the World | ||
| نویسندگان [English] | ||
| Siavash Salavatian1؛ Tohid Soltani2 | ||
| 1Assistant Prof., Department of Media Management, Faculty of Media and Communication, IRIB University, Tehran, Iran. | ||
| 2MSc., Department of Media Management, Faculty of Media and Communication, IRIB University, Tehran, Iran. | ||
| چکیده [English] | ||
| Objective Along with the trends of digitization and globalization, media industries are facing a wide range of new ethical challenges due to their structures and functions. In addition to increasing the income and profits of shareholders, media organizations should act in the direction of public interest and develop social values such as social interactions, employment, public participation, collective awareness, and cultural identity. By understanding their social function and legitimizing their activities, media companies work in the face of a "good corporate citizen" through participation in corporate social responsibility activities. Social responsibility is a sign of the company's interaction with stakeholders, especially when dealing with products that involve the risk of consumer satisfaction and loyalty, which is the situation faced by the Internet service providers industry. The internet service provider industry has evolved to meet the communication and information needs of the digital world, and due to the multitude of stakeholders, there is intense competition between companies. Failure to act under society's expectations has negative consequences on their survival. If an organization violates its obligations to society, its survival will be threatened through the boycott of products and services. Corporate studies about the media and communication industries consider this industry to be one of the most dynamic industries in the world, where attention to the social responsibility of emerging media companies has increased. In this regard, the current research investigates the social responsibility strategies of the world's top internet service providers as media companies. These are known as leading media organizations in the field of social responsibility, and the present study seeks to understand the strategies of these companies in different dimensions of social responsibility. Literature Review The selected research framework for evaluating social responsibility is the CSRH framework. This framework evaluates the social responsibility of organizations and businesses in the four dimensions of society, employees, environment, and governance. Research Methodology The purpose of the research is to identify the social responsibility strategies of world-renowned Internet service providers based on the dimensions of the CSRHUB framework. The study was conducted using the directed content analysis method, the purpose of which is to expand the concept of the theory. The data was collected using the library method and based on the reports and information provided on the website of the internet service providers or related websites. The sample size of the research includes the top 10 Internet service provider companies, including France Telecom, Vodafone, MTS, Verizon, Turkcell, NTT, Zain, MTN, AT&T, and Singtel. According to the selected research method, structural qualitative coding was used in data analysis; Thus, based on the framework of CSRHUB, corporate social responsibility reports and strategies have been identified and classified in the four areas of governance, environment, employees, and society. Findings Based on the findings, Internet service provider companies defined various social responsibility strategies in different dimensions of governance, employees, society, and environment, which follow their organizational mission. “France Telecom” shifted the direction of its activities towards start-up collaborations and digital infrastructure development to take advantage of existing capacities to create value and empower stakeholders. In addition, in the governance dimension, privacy policies, transparency, business sustainability, and the development of codes of conduct for digital industries are defined in line with social responsibility. “Vodafone” pursues the vision of “creating communication for a better future”. Empowering women, giving customers access to the mobile phone network, improving skills for young people to prepare for the digital age, and reducing greenhouse gas emissions are Vodafone's most important policies. “MTS” is committed to sustainable development and social responsibility. The company's strategic plans in the field of social responsibility include: improving the quality of digital life and community safety through the development of innovations and providing a wide range of modern technology services and creating conditions for sustainable development in business. "Verizon” prioritizes stakeholder engagement in the process of identifying and prioritizing environmental, social, and corporate governance issues. Empowering society, reducing the harmful effects of activities on the environment, and participating in activities with social benefits, are three approaches of Verizon in fulfilling the role of social responsibilities. “Turkcell” is moving from the “donation and help” strategy to the “joint value creation” approach. Paying attention to asylum seekers, providing non-profit and for-profit services, paying attention to educating young people and preparing them for professional activities in companies, and using social capacities to collect data and develop artificial intelligence capabilities are the corporate social responsibility strategies of Turkcell. “NTT” has set its strategies based on four broad approaches: governance based on ethics and protecting people's rights and accepting diversity of views, providing security for people's information and privacy, protecting the environment, and strengthening society. “Zain” considers himself committed to sustainable development goals and has outlined his socio-economic activities based on six foundations: Creating common value, Promoting social innovation, Facing climate change, Considering all aspects and stakeholders, Implementation of sustainable development programs, and Youth empowerment. “MTN” has defined the axis of its social activities in four areas: "Empowerment of communities through the development of educational services, Health and development of health centers, Development of enterprises and entrepreneurshipو and Local empowerment. “AT&T” has made attention to the environment, society, and diversity of human resources among its priorities. This company has defined many of its social responsibility activities in the direction of training and employing skilled workers. “Singtel” has focused its activities in the area of social responsibility on the empowerment of disabled people, along with the development of environmental activities and the development of academic activities. Discussion & Conclusion The corporate social responsibility of Internet service providers is related to how they try to manage responsibly, design policies, protect the environment, develop their employees, and support programs and projects related to social development in society. The most important principle of social responsibility of internet service providers is creativity and adaptation (localization) of digital services and products to the social, environmental, economic, and cultural conditions of societies. Social responsibility activities of Internet service providers in different countries are followed and implemented in different ways in similar cases. In the definition of social responsibility, companies focus on the core of the business and also pay attention to all internal and external stakeholders according to the principle of inclusiveness of digital services. Finally, research studies related to the social responsibility of media industries are mainly about news organizations and the content dimension in these organizations. Investigating social responsibility in media industries in terms of business sustainability has received less attention from researchers; Thus, there is a need to pay more attention to business ethics along with professional ethics. The current research has investigated the social responsibility of digital media organizations by focusing on business sustainability. An issue that has a great impact on the legitimacy and reputation of internet service providers and has been paid more attention to by managers in recent years. The findings show which social responsibility strategies have been adopted and used by well-known Internet service providers. | ||
| کلیدواژه‌ها [English] | ||
| Corporate social responsibility, Internet service providers, Strategy, Media industry, Business ethics | ||
| مراجع | ||
|
ابراهیمی، ابوالقاسم و علوی، سید مسلم (1396). اثر ابعاد مسئولیت‌پذیری اجتماعی بر ترجیح‌بند با استفاده از طرح چهار گروهی سالومون. چشم‌انداز مدیریت بازرگانی، 16(2)، 13-31.
ابوالحسنی رنجبر، احمد؛ زارعی رهرو، امیرحسن؛ اسکندری‌نیا، نیما و بزرگی نژاد، مهرداد (1394). ارائه مدلی فازی برای ارزیابی میزان مسئولیت اجتماعی سازمان. خط‌مشی‌گذاری عمومی در مدیریت، 6(1)، 79-93.
استراس، انسلم و جولیت، کوربین (1385). اصـول روش تحقیق کیفی (نظریه مبنایی): رویه‌ها و شیوه‌هـا (بیـوک محمـدی، مترجم). تهـران: پژوهشـگاه علـوم انسـانی و مطالعات فرهنگی.
الباران، آلن بی. (1395). مدیریت رسانه‌های الکترونیک (طاهر روشندل اربطانی، مترجم). تهران، دفتر پژوهش‌های فرهنگی.
ایمان، محمدتقی و نوشادی، محمدرضا (1390). تحلیل محتوای کیفی. پژوهش، 3(2)، 15-44.
رحیمیان، نظام‌الدین و کاظم‌پور، مرتضی (1397). مسئولیت‌پذیری اجتماعی شرکت‌ها: مفاهیم، ابعاد، نظریه‌ها و مروری بر مدل‌های آن. پژوهش حسابداری، 8(4)، 143-165.
زرندی، سعید؛ معدنی، جواد؛ رنجبر کبوتر خانی، مصطفی؛ خدایی، نیما و سروری، سعید (1397). نقش مسئولیت اجتماعی سازمان در خط‌مشی ارتقای سلامت اداری در بخش دولتی. خط‌مشی‌گذار ی عمومی در مدیریت، 9(1)، 33 – 52.
شریفی، سیدمهدی و روشندل اربطانی، طاهر (1394). از سرمایه شهرتی تا شهرت رسانه‌ای. تهران، انتشارات علمی فرهنگی.
فلاح‌تفتی، سعید؛ کردنائیج، اسدلله؛ خدادادحسینی، سیدحمید و جمالی افوسی، مجید. (1393). تبیین اهداف استراتژیک تعاملی صنعت بانکداری ایران با استفاده از مفهوم اکوسیستم کسب‌وکار. پژوهش‌های مدیریت در ایران، 19(4)، 139 – 159.
References Abolhasaniranjbar, A., Zarei, A., Eskandarinia, N. & Bozorginejad, M. (2016). Presentation of a fuzzy model for assessment of corporate social responsibility. Public Policy in Administration, 6(l6), 79-93. (in Persian) Albaran, A.B. (2016). Electronic media management. (Taher Roshandel Arbatani, Trans.). Tehran, Cultural Research Office. (in Persian) Arrive, T. J., Feng, M., Yan, Y. & Chege, S. M. (2019). The involvement of telecommunication industry in the road to corporate sustainability and corporate social responsibility commitment. Corporate Social Responsibility and Environmental Management, 26(1), 152-158. Arslan, M., Phil, M. & Zaman, R. (2014). Impact of corporate social responsibility on brand image: A study on telecom brands. Memory, 4(21). Arsoy, A. P., Arabaci, Ö. & Çiftçioğlu, A. (2012). Corporate social responsibility and financial performance relationship: The case of Turkey. Journal of Accounting & Finance, (53), 159-176. Bhimani, A. & Soonawalla, K. (2005). From conformance to performance: The corporate responsibilities continuum. Journal of accounting and public policy, 24(3), 165-174. Carroll, A. B. (1999). Corporate social responsibility: Evolution of a definitional construct. Business & society, 38(3), 268-295. Chaudhary, R. & Akhouri, A. (2019). CSR perceptions and employee creativity: examining serial mediation effects of meaningfulness and work engagement. Social Responsibility Journal, 15(1), 61-74. Chen, J. V., Ross, W. & Huang, S. F. (2008). Privacy, trust, and justice considerations for location‐based mobile telecommunication services. Info, 10(4), 30-45. Cheng, W. L. & Ahmad, J. (2010). Incorporating stakeholder approach in corporate social responsibility (CSR): A case study at multinational corporations (MNCs) in Penang. Social Responsibility Journal, 6(4), 593-610. Chiu, K. H. & Hsu, C. L. (2010). Research on the connections between corporate social responsibility and corporation image in the risk society: Take the mobile telecommunication industry as an example. International Journal of Electronic Business Management, 8(3), 183. Claessens, S. (2006). Corporate governance and development. The World bank research observer, 21(1), 91-122. Deegan, C. & Islam, M. A. (2012). Corporate Commitment to Sustainability–Is it All Hot Air? An Australian Review of the Linkage between Executive Pay and Sustainable Performance. Australian Accounting Review, 22(4), 384-397. Denison, D. (2000). Organizational culture: can it be a key lever for driving organizational change. International institute for management development, 15, 348-372. Dey, M. & Sircar, S. (2012). Integrating corporate social responsibility initiatives with business strategy: a study of some Indian companies. IUP Journal of Corporate Governance, 11(1), 36. Dhanesh, G.S. (2012). The view from within: Internal publics and CSR. Journal of Communication Management, 16(1), 39-58. Donaldson, T. & Preston, L. E. (1995). The stakeholder theory of the corporation: Concepts, evidence, and implications. Academy of management Review, 20(1), 65-91. Ebrahimi, A. & Alavi, S. M. (2017). The effect of social responsibility dimensions on band preference using Salomon's four-group design. Business Management Perspectives, 16(2), 13-31. (in Persian) Freeman, R. (1984). Strategic Management: A Stakeholder’s Approach, Pitman, Boston, MA. Hossain, M., Hecimovic, A. & Choudhury Lema, A. (2015). Corporate social and environmental responsibility reporting practices from an emerging mobile telecommunications market. Australian Accounting Review, 25(4), 389-404. Hughey, C. J. & Sulkowski, A. J. (2012). More disclosure= better CSR reputation? An examination of CSR reputation leaders and laggards in the global oil & gas industry. Journal of Academy of Business and Economics, 12(2), 24-34. Iman, M. T. & Noshadi, M. R. (2011). Qualitative content analysis. Research, 3(2), 15-44. Ingenhoff, D. & Koelling, A. M. (2012). Media governance and corporate social responsibility of media organizations: an international comparison. Business Ethics: A European Review, 21(2), 154-167. Jamali, D. & Mirshak, R. (2007). Corporate social responsibility (CSR): Theory and practice in a developing country context. Journal of business ethics, 72(3), 243-262. KordNaeij, A., Jamali, M., Khodadad Hoseini, S., Fallah Tafti, S. (2015). Explaining interactive strategic objectives of Iranian banking industry by applying business ecosystem concept. Management Research in Iran, 19(4), 139-160. (in Persian) Kotter, J. & Heskett, J. (1992). Corporate Culture and Performance, Free Press, New York. Krisnawati, A., Yudoko, G. & Bangun, Y. R. (2014). Development path of corporate social responsibility theories. World Applied Sciences Journal, 30(30), 110-120. Lantos, G.P. (2001). The boundaries of strategic corporate social responsibility. Journal of Consumer Marketing, 18(2), 595-630. Lyon, T.P. & Maxwell, J.W. (2008). Corporate social responsibility and the environment: a theoretical perspective. Review of Environmental Economics and Policy, 2(2), 240-260. Mitchell, R.K., Agle, B. R. & Wood, D. J. (1997). Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts. Academy of management review, 22(4), 853-886. Mohammed, W. F, Xiao, A., Hilton, E. (2019). A critical analysis of corporate social responsibility in Ghana’s telecommunications industry. Communicatio: South African Journal of Communication Theory and Research, 45(3), 4-22. MTS corporate social responsibility strategy for 2017-2020. http://q4live.s22.clientfiles.s3-website-us-east-1.amazonaws.com/722839827/files/doc_downloads/MTS_corporate_social_responsibility_strategy_for_2017-2020-(1).pdf Nsikan, J. E., Umoh, V. A. & Bariate, M. (2015). Corporate social responsibility and mobile telecommunication competitiveness in Nigeria: The case of MTN Nigeria. American Journal of Industrial and Business Management, 5(8), 527-537. Okazaki, S., Plangger, K., West, D. & Menéndez, H. D. (2020). Exploring digital corporate social responsibility communications on Twitter. Journal of Business Research, 117, 675-682. Painter-Morland, M. & Deslandes, G. (2017). Reconceptualizing CSR in the media industry as relational accountability. Journal of business ethics, 143(4), 665-679. Pérez, A. & Del Bosque, I. R. (2015). Corporate social responsibility and customer loyalty: exploring the role of identification, satisfaction and type of company. Journal of Services Marketing, 1 (29), 15-25. Picard, R. G. (2021). Media Business Ethics, Corporate Social Responsibility, and Governance. In Handbook of Global Media Ethics (pp. 59-70). Springer, Cham. Rahimian, N. & Kazempour, M. (2018). Corporate social responsibility: Concepts, Dimensions, Theories and Review of models. Journal of Accounting and Social Interests, 8(4), 143-165. (in Persian) Riege, A. M. (2003). Validity and reliability tests in case study research: a literature review with “hands-on applications for each research phase. Qualitative Market Research: An International Journal, 6(2), 75-86. Runhaar, H. & Lafferty, H. (2009). Governing corporate social responsibility: An assessment of the contribution of the UN global compact to CSR Strategies in the telecommunications industry. Journal of Business Ethics, 84, 479–495. Senić, V. & Marinković, V. (2016). Factors driving behavioural intentions: Study of Serbian mobile operator customers. Marketing, 47(3), 206-216. Sharifi, S. M. & Roshandel Arbatani, T. (2015). The path of reputational capital toward media reputation. Tehran, Scientific and Cultural Publications. (in Persian) Sheth, H. (2006). Beyond the game: Corporate social responsibility in the sports industry. The University of North Carolina at Chapel Hill. Spitzeck, H. (2009). The development of governance structures for corporate responsibility. Corporate Governance. The International Journal of Business in Society, 9 (4), 495–505. Strauss, A. & Corbin, J. (2006). Basics of qualitative research: Techniques and procedures for developing grounded theory. (Buyuk Mohammadi, Trans.). Tehran, Research Institute of Humanities and Cultural Studies. (in Persian) Talebian, S. A., Mallaki, A. & Ataeinejad, N. (2016). Identification and evaluation of social responsibility in scientific and research institutions (Case Study: IIES). Strategic Studies in the Oil and Energy Industry, 7 (26), 165-193. (in Persian) Thanetsunthorn, N. (2015). The impact of national culture on corporate social responsibility: evidence from cross-regional comparison. Asian Journal of Business Ethics, 4(1), 35-56. Welbeck, E. E. S., Owusu, G. M. Y., Simpson, S. N. Y. & Bekoe, R. A. (2020). CSR in the telecom industry of a developing country: employees' perspective. Journal of Accounting in Emerging Economies, 10(3), 447-464. Yin, J. & Jamali, D. (2016). Strategic corporate social responsibility of multinational companies subsidiaries in emerging markets: Evidence from China. Long Range Planning, 49(5), 541-558. Zarandi, S., Mandari, J., Ranjbar Kaboterkhani, M., Khodayi, N. & Sarvari, S. (2018). The role of corporate social responsibility in organizational health promotion of policy in public sector (case study of the ministry of industries and .business of Islamic Republic of Iran). Public Policy in Administration, 9(1), 33-52. (in Persian) | ||
|
آمار تعداد مشاهده مقاله: 126 تعداد دریافت فایل اصل مقاله: 167 |
||