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مدل همآفرینی ارزش در طراحی داخلی ساختمان | ||
مدیریت بازرگانی | ||
دوره 14، شماره 1، 1401، صفحه 4-36 اصل مقاله (1.16 M) | ||
نوع مقاله: مقاله علمی پژوهشی | ||
شناسه دیجیتال (DOI): 10.22059/jibm.2020.301531.3827 | ||
نویسندگان | ||
محسن نظری* 1؛ الهام مهرجو2 | ||
1دانشیار، گروه مدیریت بازرگانی، دانشکده مدیریت دانشگاه تهران، تهران، ایران. | ||
2دانشجوی دکتری، گروه مدیریت بازرگانی، پردیس البرز، دانشگاه تهران، تهران، ایران. | ||
چکیده | ||
هدف: هدف از پژوهش حاضر، تعیین کاستیهای موجود در زمینه همآفرینی ارزش در صنعت طراحی داخلی ساختمان است. با وجود پژوهشهای بسیار درباره این موضوع، هنوز بخشهایی از آن مغفول مانده و به آنها توجه چندانی نشده است. فرایند همآفرینی ارزش بهتنهایی روی نمیدهد، از این رو چارچوبی لازم است که تمام جنبهها را در نظر بگیرد و ماهیت وجودی آن را مشخص کند. روش: برای بررسی ادبیات موضوع و مشخصشدن کاستیها، از روش فراترکیب و برای ارائه مدل همآفرینی ارزش در صنعت طراحی داخلی ساختمان، از تئوری دادهبنیاد استفاده شد. دادههای پژوهش نیز از طریق مصاحبه با 20 نفر از پیمانکاران و مشتریان بهدست آمده است. پایایی بر اساس روش درصد توافق بین دو گدگذار محاسبه شد. یافتهها: در این پژوهش، ریسکها و چالشها بهعنوان عوامل زمینهای و پیامدهای منفی همآفرینی ارزش در بخش پیامدها، بهدست آمد. در تحقیقات مشابه انجام شده در این حوزه، به این یافتهها اشاره چندانی نشده است. اندازه پروژه و ویژگیهای طرفین و صنعت، از عوامل خاصی است که در این پژوهش بهعنوان عوامل محیطی و مداخلهگر اهمیت بسیاری دارند. افزایش اعتماد طی همکاری، از عوامل مهم همآفرینی ارزش است و با اعتماد قبل از شروع همآفرینی تفاوت دارد. راهبردهای مشترک نیز بهعنوان یکی از عوامل تأثیرگذار در همآفرینی شناسایی شد. نتیجهگیری: صنعت طراحی داخلی ساختمان که اساس آن بر مبنای تعامل نزدیک طرفین استوار است با صنایع خدمات عمومی و تولیدی از لحاظ همآفرینی تفاوت دارد. از آنجایی که همآفرینی ارزش مشارکت فعال طرفین را میطلبد، جا دارد بر افزایش راهبردهای مشترک برای جلب بیشتر همکاری دوجانبه و نقاط مشترک بین کنشگران مطالعات بیشتری صورت گیرد. | ||
کلیدواژهها | ||
همآفرینی ارزش؛ طراحی داخلی ساختمان؛ تئوری دادهبنیاد؛ فراترکیب | ||
مراجع | ||
رحمان سرشت، حسین و رحیمیان، مهرنوش (1398). مدل هم آفرینی ارزش راهبردی در صنعت بانکداری ایران. نشریه علمی راهبردهای بازرگانی، 26(13)، 199-215.
شادپور خوشکاروندانی، ابراهیم (1397). ارائه مدلی رفتاری برای هم آفرینی. گروه مدیریت، دانشکده مدیریت و حسابداری، پردیس فارابی دانشگاه تهران.
شهرکیآزاد، افسانه (1397). شناسایی و اولویت بندی فرصتهای هم آفرینی برند گردشگری. گروه مدیریت، دانشکده مدیریت و حسابداری، پردیس فارابی دانشگاه تهران.
کاظمی، مرجان (1397). ارائه مدلی برای هم آفرینی برند، گروه مدیریت، دانشکده مدیریت و حسابداری، پردیس فارابی دانشگاه تهران.
محمودی، شیرین (1397). بررسی رابطه ارزش ادراکشده و وفاداری: تحلیل نقش تعدیلگر همآفرینی ارزش در صنعت گردشگری، گروه مدیریت، دانشکده مدیریت، دانشگاه تهران.
مولوی، زینب (1398). ارائه مدل تبیین نقش تجربه در هم آفرینی. گروه مدیریت، دانشکده مدیریت و حسابداری، پردیس فارابی دانشگاه تهران.
هیرادانا (1398). دلایل نوسازی بازسازی ساختمان. دسترسی در آدرس: http://hiradana.com/article
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