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Customer Well-Being in Banking Industry: Conceptualization and Antecedences | ||
| Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies) | ||
| دوره 14، شماره 4، دی 2021، صفحه 835-855 اصل مقاله (681.16 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22059/ijms.2021.312143.674266 | ||
| نویسندگان | ||
| Mohammad Sadegh Eshaghi1؛ Bahram Ranjbarian* 2؛ Azarnoush Ansari3 | ||
| 1PhD Student, Department of Management, Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran | ||
| 2Professor, Department of Management, Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran | ||
| 3Assistant Professor, Department of Management, Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran | ||
| چکیده | ||
| The current study aimed to apply the psychological life space theory to provide a comprehensive framework for the conceptualization of customer well-being in the banking field. A grounded theory including open, axial, and selective coding was employed. Theoretical sampling was applied to select candidates for an in-depth interview, and data gathering was done by purposive sampling followed by selective sampling. By following a qualitative approach, a deeper insight was provided about the role of banks in different domains of customers’ lives. The obtained results revealed that primary brand associations could enhance customer well-being by affecting six subdomains of customers’ lives, including consuming, social, communal, business, religious, and daily life spheres. Besides, it was found that five different images, namely, brand image, self-image, user image, bank’s employee image, and bank’s competitor image inside customers’ mind, could contribute to the changes in the customer well-being. This study contributes to the literature by proposing a new framework including new concepts and consequently, new relationships. Finally, managerial implications along with limitations are discussed. | ||
| کلیدواژهها | ||
| Brand image؛ Bottom-up spillover؛ Psychological life space؛ Customer well-being؛ Aroused emotions | ||
| مراجع | ||
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