تعداد نشریات | 161 |
تعداد شمارهها | 6,532 |
تعداد مقالات | 70,504 |
تعداد مشاهده مقاله | 124,121,612 |
تعداد دریافت فایل اصل مقاله | 97,228,791 |
Market Orientation, Social Entrepreneurial Orientation, and Organizational Performance: The Mediating Role of Learning Orientation | ||
Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies) | ||
مقاله 5، دوره 13، شماره 4، دی 2020، صفحه 673-703 اصل مقاله (766.31 K) | ||
نوع مقاله: Research Paper | ||
شناسه دیجیتال (DOI): 10.22059/ijms.2020.289467.673800 | ||
نویسندگان | ||
Imran Khan* ؛ Taqadus Bashir | ||
Department of Management Sciences, Bahria University, Islamabad Campus, Islamabad, Pakistan | ||
چکیده | ||
One of the emerging research areas in the strategic orientation is how to transfer different orientations from the commercial sector to the non-profit sector. Therefore, the objective of this study is to determine the mediating effect of Learning Orientation on the Market Orientation, Social Entrepreneurial Orientation, and Organizational Performance in the non-profit sector. The data from more than 300 employees of the non-profit organizations was collected through snowball sampling method from different parts of Pakistan and was analyzed using Smart PLS software to perform Structural Equation Modeling. The findings indicate that acquiring strategic resources is also relevant for non-profit sector, but these resources are useless if they can be easily imitated. Therefore, an organization should develop such capabilities to make resources imperfectly imitable. Research also shows that Market Orientation and Social Entrepreneurial Orientation are key strategic resources, but in the presence of Learning Orientation, an organization can exploit these resources more effectively. The study also discusses practical implications, limitations, and future directions. | ||
کلیدواژهها | ||
Non-Profit Organization؛ Market Orientation؛ Social Entrepreneurial Orientation؛ Learning Orientation؛ Pakistan | ||
مراجع | ||
Alarifi, G., Robson, P., & Kromidha, E. (2019). The manifestation of entrepreneurial orientation in the social entrepreneurship context. Journal of Social Entrepreneurship, 10(3), 307–327. Alegre, J., & Chiva, R. (2013). Linking entrepreneurial orientation and firm performance: The role of organizational learning capability and innovation performance. Journal of Small Business Management, 51(4), 491–507. Altinay, L., Madanoglu, M., De Vita, G., Arasli, H., & Ekinci, Y. (2016). The interface between organizational learning capability, entrepreneurial orientation, and SME growth. Journal of Small Business Management, 54(3), 871–891. Andersson, F. O. & Helm, S. (2012). Do socially entrepreneurial nonprofits perform better: An empirical exploration. Paper presented at New York University’s Stern Conference on Social Entrepreneurship, November 7-8, New York. Andersson, F. O. (2011). Organisational capacity and entrepreneurial behaviour in nonprofit organisations: An empirical exploration. Voluntary Sector Review, 2(1), 43-56. Baba, Y. (2015). Does learning orientation matter for nonprofit organization performance? Empirical evidence from Ghana. Leadership and Organization Development Journal, 36(3), 234–252. Baker, W. E., & Sinkula, J. M. (1999). The Synergistic effect of market orientation and learning orientation on organizational performance. Journal of the Academy of Marketing Science, 27(4), 411–427. Baker, W. E., & Sinkula, J. M. (2009). The complementary effects of market orientation and entrepreneurial orientation on profitability in small businesses. Journal of Small Business Management, 47(4), 443–464. Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. Chad, P., Kyriazis, E., & Motion, J. (2013). Development of a market orientation research agenda for the nonprofit sector. Journal of Nonprofit & Public Sector Marketing, 25(1), 1–27. Chad, P., Kyriazis, E., & Motion, J. (2014). Bringing marketing into nonprofit organisations: A managerial nightmare! Australasian Marketing Journal, 22(4), 342–349. Chin, W. W., Marcolin, B. L., & Newsted, P. R. (2003). A partial least squares latent variable modeling approach for measuring interaction effects: Results from a Monte Carlo simulation study and an electronic-mail emotion/adoption study. Information Systems Research, 14(2[H1] [IK2] ), 21-41. Choi, S. (2014). Learning orientation and market orientation as catalysts for innovation in nonprofit organizations. Nonprofit and Voluntary Sector Quarterly, 43(2), 393–413. Corte, V. D., D’Andrea, C., & Del Gaudio, G. (2018). The state of art of Resource-Based Theory in marketing research. The Marketing Review, 17(3), 283–306. Day, S. W., & Jean-Denis, H. (2016). Resource based view of social entrepreneurship: Putting the pieces together. Journal of Strategic Innovation & Sustainability, 11(2), 59–69. Dees, J. G. (2001). The meaning of “Social Entrepreneurship” (Original draft: 1998, revised 2001[H3] [IK4] ). Comments and suggestions contributed from the Social Entrepreneurship Founders Working Group. Durham, NC: Center for the Advancement of Social Entrepreneurship, Fuqua School of Business, Duke University. North Carolina, U.S.A. Available:http://faculty.fuqua.duke.edu/centers/case/files/dees-SE.pdf. Deutscher, F., Zapkau, F. B., Schwens, C., Baum, M., & Kabst, R. (2016). Strategic orientations and performance: A configurational perspective. Journal of Business Research, 69(2), 849–861. Fornell, C., & Larcker, D. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. Ghasemi, A., & Zahediasl, S. (2012). Normality tests for statistical analysis: A guide for non-statisticians. International Journal of Endocrinology Metabolism, 10(2), 486–489. Glaveli, N., & Geormas, K. (2018). Doing well and doing good: Exploring how strategic and market orientation impacts social enterprise performance. International Journal of Entrepreneurial Behaviour and Research, 24(1), 147–170. Grinstein, A. (2008). The relationships between market orientation and alternative strategic orientations. European Journal of Marketing, 42(1/2), 115–134. Hair, J. F. Jr., Hult, G. T., Ringle, M. C., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM) (2nd ed.). London, UK: SAGE Publications Ltd. Hair, Joseph. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. Hakala, H. (2011). Strategic orientations in management literature: Three approaches to understanding the interaction between market, technology, entrepreneurial and learning orientations. International Journal of Management Reviews, 13(2), 199–217. Hansmann, H. (1987). Economic theories of nonprofit organizations. In[H5] [IK6] W. W. Powell (Ed.), The nonprofit sector: A research handbook (pp. 27–42). New Haven, CT: Yale University Press. Henseler, J., Ringle, C. M., & Sarstedt, M. (2014). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. Herman, R. D., & Renz, D. O. (2008). Advancing nonprofit organizational effectiveness research and theory: Nine theses. Nonprofit Management & Leadership, 18(4), 399–415. Hu, Y., & Pang, X. (2013). Social entrepreneurial orientation and performance of nonprofit organizations: An empirical study in China. Journal of Applied Sciences, 13(19[H7] [IK8] ), 3989-3994. Hyojin, K. (2002). Branding of nonprofit organizations A potential solution for A competitive market. Journal Of Public Affairs, 14(1), 47–57. Jaworski B. J. & Kohli, A. K. (1996). Market orientation: Review, refinement, and roadmap. Journal of Market Focused Management, 1(1), 119-135. Jerez-Gómez, P., Céspedes-Lorente, J., & Valle-Cabrera, R. (2005). Organizational learning capability: A proposal of measurement. Journal of Business Research, 58(6), 715–725. Kharabsheh, R., Ensour, W., & Bogolybov, P. (2017). Learning orientation, market orientation and organizational performance: The mediating effect of absorptive capacity. Business and Economic Research, 7(1[H9] [IK10] ), 114-127 Kock. N. (2015). Common method bias in PLS-SEM: A full collinearity assessment approach. International Journal of E-Collaboration, 11(4), 1–10. Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1–18. Lisboa, A., Skarmeas, D., & Lages, C. (2011). Entrepreneurial orientation, exploitative and explorative capabilities, and performance outcomes in export markets: A resource-based approach. Industrial Marketing Management, 40(8), 1274–1284. López, S. P., Peón, J. M. M., & Ordás, C. J. V. (2005). Organizational learning as a determining factor in business performance. The Learning Organization, 12(3), 227–245. Lückenbach, F., Baumgarth, C., Schmidt, H. J., & Henseler, J. (2019). To perform or not to perform? How strategic orientations influence the performance of Social Entrepreneurship Organizations. Cogent Business and Management, 6(1[H11] [IK12] ), 1-25. Mahmoud, M. A., & Yusif, B. (2012). Market orientation, learning orientation, and the performance of nonprofit organisations (NPOs). International Journal of Productivity and Performance Management, 61(6), 624–652. Modi, P. (2012). Measuring market orientation in nonprofit organizations. Journal of Strategic Marketing, 20(5), 447–460. Morgan, R. E., & Strong, C. A. (1998). Market orientation and dimensions of strategic orientation. European Journal of Marketing, 32(11/12), 1051–1073. Morris, M., Coombes, S., Schindehutte, M., & Allen, J. (2007). Antecedents and outcomes of entrepreneurial and market orientations in a non-profit context: Theoretical and empirical insights. Journal of Leadership and Organizational Studies, 13(4), 12–39. Morris, M. H., Webb, J. W., & Franklin, R. J. (2011). Understanding the manifestation of entrepreneurial orientation in the nonprofit context. Entrepreneurship: Theory and Practice, 35(5), 947–971. Narver, J. C., & Slater, S. F. (1990). The effect of market orientation on business profitability. Journal of Marketing, 54(4), 20–35. Pearce, J. A., Fritz, D. A., & Davis, P. S. (2010). Entrepreneurial orientation and the performance of religious congregations as predicted by rational choice theory. Entrepreneurship Theory and Practice, 34(1), 219–248. Prugsamatz, R. (2010). Factors that influence organisation learning sustainability in NPOs. The Learning Organisation, 17(3), 243–267. Richard, O. C., McMillan-Capehart, A., Bhuian, S. N. and Taylor, E. C. (2009). Antecedents and consequences of psychological contracts: does organizational culture really matter? Journal of Business Research, 62(8), 818-825. Rupčić, N. (2016). Exploring strategic and learning orientation: Is there room for controversy? In Proceedings of the 8th international conference “An Enterprise Odyssey: Saving the sinking ship through human capital”, Galetić, L., Načinović Braje, I., Jaković, B. (Eds), Zagreb, Croatia, pp. 245–253[H13] [IK14] . Salamon, L. M., Sokolowski, S. W., Megan, A., & Tice, H. S. (2013). The state of global civil society and volunteering: Latest findings from the implementation of the UN Nonprofit Handbook. Working Papers of the Johns Hopkins Comparative Nonprofit Sector Project, 49[H15] [IK16] , 1-18[H17] [IK18] . Schmidt, H. J., Baumgarth, C., Wiedmann, K.-P., & Lückenbach, F. (2015). Strategic orientations and the performance of Social Entrepreneurial Organisations (SEOs): A conceptual model. Social Business, 5(2), 131–155. Schweiger, S. A., Stettler, T. R., Baldauf, A., & Zamudio, C. (2019). The complementarity of strategic orientations: A meta-analytic synthesis and theory extension. Strategic Management Journal, 40(11), 1822–1851. Shin, C. (2018). How social entrepreneurs affect performance of social enterprises in Korea: The mediating effect of innovativeness. Sustainability , 10(8), 1–13. Shoham, A., Ruvio, A., Vigoda-Gadot, E., & Schwabsky, N. (2006). Market orientations in the nonprofit and voluntary sector: A meta-analysis of their relationships with organizational performance. Nonprofit and Voluntary Sector Quarterly, 35(3), 453–476. Short, J. C., Moss, T. W., & Lumpkin, G. T. (2009). Research in social entrepreneurship: Past contributions and future opportunities. Strategic Entrepreneurship Journal, 3(2), 161–194. Sinkula, J. M. (1994). Market information processing and organizational learning. Journal of Marketing, 58(1), 35–45. Sirén, C., Hakala, H., Wincent, J., & Grichnik, D. (2017). Breaking the routines: Entrepreneurial orientation, strategic learning, firm size, and age. Long Range Planning, 50(2), 145–167. Slater, S. F., & Narver, J. C. (1995). Market orientation and the learning organization. Journal of Marketing, 59(3), 63–74. Stecker, M. (2014). Revolutionizing the nonprofit sector through social entrepreneurship. Journal of Economic Issues, 48(2), 1–16. Syrjä, P., Puumalainen, K., Sjögrén, H., Soininen, J., & Durst, S. (2019). Entrepreneurial orientation in firms with a social mission - a mixed-methods approach. Cogent Business and Management, 6(1[H19] [IK20] ), 1-25. Tabachnick, B. G., Fidell, L. S., & Osterlind, S. J. (2001). Using multivariate statistics. New York: Pearson. Tajeddini, K. (2009). The impact of learning orientation on NSD and hotel performance: Evidence from the hotel industry in Iran. Education, Business and Society: Contemporary Middle Eastern Issues, 2(4), 262–275. Tajeddini, K. (2016). Analyzing the influence of learning orientation and innovativeness on performance of public organizations: The case of Iran. Journal of Management Development, 35(2), 134–153. Tajeddini, K., Trueman, M., & Larsen, G. (2006). Examining the effect of market orientation on innovativeness. Journal of Marketing Management, 22(5–6), 529–551. Teece, D., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–533. Vázquez, R., Álvarez, L. I., & Santos, M. L. (2002). Market orientation and social services in private non-profit organisations. European Journal of Marketing, 36(9/10), 1022–1046. Wang, C. L. (2008). Entrepreneurial orientation, learning orientation, and firm performance. Entrepreneurship: Theory and Practice, 32(4), 635–657. Zainul, M., Astuti, E. S., Arifin, Z., & Utami, H. N. (2016). The effect of market orientation toward organizational learning, innovation, competitive advantage, and corporate performance. Journal of Administrative Sciences and Policy Studies, 4(1), 1–19. [H1]Pages?
[IK2]Page No. added .. 21-41.
[H3]The rest of the reference?
[IK4]Reference updated and quoted in same way as in other works
[H5]The names of editors before the name of the book
[IK6]Reference updated as per suggestion..
[H7]Pages?
[IK8]Page No. 3989-3994 incorporated.
[H9]Pages?
[IK10]Page numbers added. 114-127
[H11]pages
[IK12]page no. added ….. 1-25
[H13]conference place?
[IK14]Zagreb, Croatia
[H15]No issue number?
[IK16]Working paper series no. 49
[H17]Only one page?
[IK18]Page No. added ..1-18
[H19]Pages?
[IK20]Page No. added … 1-25
| ||
آمار تعداد مشاهده مقاله: 1,846 تعداد دریافت فایل اصل مقاله: 1,991 |