بخش‎بندی مصرف‎کنندگان در شبکه‎های اجتماعی بر اساس انگیزه‎های اجتماعی مشارکت در ارتباطات دهان‎به‎دهان الکترونیک

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شائمی، علی؛ براری، مجتبی (1390). کانون کنترل و ارتباط دهان‎به‎دهان الکترونیک در میان مصرف کنندگان. فصلنامه مدیریت بازرگانی، 3(8)، 101-114.

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