رهبری تحول‎آفرین برند خاص: واکاوی نقش رفتارهای برند‎ساز کارکنان بر بشارت برند در شرکت‎های بیمه

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نصرالهی وسطی، لیلا؛ جلیلوند، محمدرضا؛ فاتح‎راد، مهدی (1392). تأثیر تبلیغات شفاهی بر تصمیم گردشگران داخلی برای سفر به کشورهای خارجی. فصلنامه علمی ـ پژوهشی مدیریت بازرگانی، 5 (4)، 99- 120.  

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