مشارکت مشتری در خلق ارزش طی چرخه عمر رابطه

ابراهیمی، عبدالحمید؛ عالی، صمد (1395). بررسی تأثیر کیفیت رابطه بر پاسخ‏ های رفتاری مشتریان در مراحل مختلف چرخۀ عمر رابطۀ مشتری (مطالعۀ موردی: بانک کشاورزی تبریز)، فصلنامه مدیریت بازرگانی، 8 (3)، 503-528.

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