بررسی تأثیر استراتژی‌های رقابتی، ادراک از محیط پویا و جهت‌گیری بازار بر عملکرد با تعدیلگری زیرکی بازار (مورد مطالعه صنعت لبنیات)

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Walley, A. (2010). Strategic Marketing. Ventus pubication APS. Download free ebooks at bookbon.com.