نقش میانجی‎گرایانه ادراک گردشگران در تأثیرگذاری تبلیغات کلامی بر قصد سفر به مقصدهای گردشگری مذهبی (مورد مطالعه: شهر مقدس مشهد)

جلیلوند، محمدرضا؛ ابراهیمی، ابوالقاسم (1390). تأثیر ارتباطات دهان‌ به دهان بر خرید خودروهای داخلی (مطالعه‌ موردی: خودروی سمند شرکت ایران خودرو). فصلنامه مدیریت بازرگانی، 3 (9)، 57-70.

حسنقلی‎پور، طهمورث؛ رهروی، الناز؛ عباچیان، رضا (1392). مطالعه نظری و تجربی عوامل پیش‌بینی‌کننده تبلیغات شفاهی مشتریان در مورد شرکت‌های هواپیمایی. فصلنامه مدیریت بازرگانی، 5(1)، 41-60.

حمیدی‎زاده، محمدرضا؛ نظری، سلیمی‎پور (1391). بررسی ارتباط ادراک گردشگر از تصویر مقصد با انتخاب مقصد (موردکاوی: جزیره کیش). پایان‎نامه کارشناسی ارشد، دانشگاه شهید بهشتی.

حمیدی‎زاده، محمدرضا؛ قره‎چه، منیژه؛ ‎هادی‎زاده، اکرم؛ سلیمی‎پور، سیروس (1395). طراحی و تبیین مدل تأثیر تبلیغات توصیه‎ای بر تصویر ذهنی گردشگران از مقصد گردشگری و قصد سفر. فصلنامه مدیریت بازرگانی، (4)، 811-832.

رنجبریان، بهرام؛ جلیلوند، محمدرضا؛ فتحی، سعید (1390). تأثیر تبلیغات شفاهی بر جذب گردشگران خارجی (مورد مطالعه: شهر اصفهان). فصلنامه تحقیقات جغرافیایی، 26(103)، 17547-17567.

زنگنه، یاسان؛ شمس‎الله زاده، یحیی (1391). بررسی و تحلیل نقش تصویر مقصد در توسعه صنعت گردشگری (مطالعه موردی: کلان شهر تبریز). مجله جغرافیا و برنامه‎ریزی، 16(41)، 153-168.

کیا، علی (1391)، بررسی تأثیر تداعی توانایی شرکت و آگاهی از برند بر تمایل به خرید مجدد و نقش میانجی درک از کیفیت محصول و تداعی برند در فرایند تصمیم‎گیری خرید. مجله مدیریت بازاریابی، (14)، 89-103.

نصرالهی، لیلا؛ جلیلوند، محمدرضا؛ فاتح، مهدی (1392). تأثیر تبلیغات شفاهی بر تصمیم گردشگران داخلی برای سفر به کشورهای خارجی. فصلنامه مدیریت بازرگانی، 5 (4)، 99-120.

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