Sinha, Somesh Kumar, Verma, Priyanka. (1397). Examining the Moderating Role of Gender on the Relationship between the Benefits of Sales Promotion and Consumer Perception. , 11(4), 795-830. doi: 10.22059/ijms.2018.241676.672823
Somesh Kumar Sinha; Priyanka Verma. "Examining the Moderating Role of Gender on the Relationship between the Benefits of Sales Promotion and Consumer Perception". , 11, 4, 1397, 795-830. doi: 10.22059/ijms.2018.241676.672823
Sinha, Somesh Kumar, Verma, Priyanka. (1397). 'Examining the Moderating Role of Gender on the Relationship between the Benefits of Sales Promotion and Consumer Perception', , 11(4), pp. 795-830. doi: 10.22059/ijms.2018.241676.672823
Sinha, Somesh Kumar, Verma, Priyanka. Examining the Moderating Role of Gender on the Relationship between the Benefits of Sales Promotion and Consumer Perception. , 1397; 11(4): 795-830. doi: 10.22059/ijms.2018.241676.672823


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