تبیین نقش میانجی عملکرد محصول در تأثیر چشم‌انداز و موضع‌یابی برند بر ارزش ویژۀ برند

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-  Omar, M. W. & Mohd Ali M. N. (2010). Managing brand Equity Langkawis (SME) independent Hoteliers, International Journal of Marketing Studies, 2(1): 147- 154

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-    Mousavi, S. N. (2014). An integrated model for branding in Iran's Food Industry, PhD Thesis, Allame Tabatabai university, Tehran. (In Persian)

-    Ranjbar, A., Iranzadeh, S. & Poursadegh, N. (2012). The effects of marketing mix elements on Brand equity, New Marketing Research Journal 2(3): 155- 172. (In Persian)

-    Rahchamani, A. (2011). Relationship between customer-based brand equity and marketing mix,PhD Thesis, Allame Tabatabai university, Tehran. (In Persian)

Rahimnia, F., Fatemi, S. Z. & Harandi, A. (2014). Investigating the interaction effects of customer based brand equity (In case of Mashhad five star hotels), Journal Business Management, 5(4): 1- 20. (In Persian)

-   Rezaei, H., Joshyar, L., khazaei, J. & Verig, R. (2013). Analysis the impact of corporate social responsibility on symbolic image, performance image and brand loyalty, Business management, 5(2):69- 88. (In Persian)

-  Rianne, A. M., Dave, H. & Janssen, I. (2010). Corporate branding: An exploration of the influence of CRE, Journal of Corporate Real Estate, 12(1): 47- 59.

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