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ارائۀ چارچوبی جدید بهمنظور ارزیابی طرح محصول با بهکارگیری الگوهای رفتار کیفیتی در شرایط عدمقطعیت | ||
مدیریت بازرگانی | ||
مقاله 7، دوره 8، شماره 1، 1395، صفحه 137-158 اصل مقاله (566.08 K) | ||
نوع مقاله: مقاله علمی پژوهشی | ||
شناسه دیجیتال (DOI): 10.22059/jibm.2016.57534 | ||
نویسندگان | ||
رضا شیخ1؛ عفت محمدی* 2 | ||
1استادیار گروه مدیریت دانشکدة مهندسی صنایع و مدیریت، دانشگاه شاهرود، شاهرود، ایران | ||
2کارشناسی ارشد MBA، مهندسی صنایع و مدیریت، دانشگاه شاهرود، شاهرود، ایران | ||
چکیده | ||
کیفیت محصولات به میزان انطباق طرح محصول با کیفیتی که مشتری از محصول درک میکند، بستگی دارد. متناسببودن طرح محصول با نیاز مشتری موجب ارتقای سطح ابعاد کیفیت محصولات میشود. رقابت شدید در بازار جهانی از یکسو و افزایش پیچیدگی در طراحی محصول از سوی دیگر سبب شده است که فعالیتهای مرتبط با طراحی و انتخاب طرح محصول بیشازپیش به دانشی تخصصی تبدیل شود. از اینرو، هدف اصلی پژوهش تصمیمگیری در زمینة انتخاب طرح محصول در بازۀ زمانی بلندمدت و شرایط عدمقطعیت است. برای تحقق هدف پژوهش، ابتدا با استفاده از مفاهیم نظریۀ مجموعۀ راف الگوهای رفتاری مشتریان شناسایی میشود و سپس گزینههای پیشنهادی برای طرح محصول با توجه به الگوهای رفتاری غالب با استفاده از روش بسطدادهشدة فرایند سلسلهمراتبی مبتنیبر نظریۀ اعداد D ارزیابی و اولویتبندی میشوند. | ||
کلیدواژهها | ||
طرح محصول؛ عدمقطعیت؛ نظریۀ اعداد D؛ نظریۀ مجموعۀ راف | ||
مراجع | ||
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