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A model of explaining the factors influencing on intention of internet news websites users (Case study: Student of Semnan University) | ||
| Journal of Information Technology Management | ||
| مقاله 2، دوره 7، شماره 3، آذر 2015، صفحه 473-492 اصل مقاله (404.39 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22059/jitm.2015.54419 | ||
| نویسندگان | ||
| Abolghasem Ebrahimi* 1؛ Niloufar Imankhan2؛ Abdolreza Esmaeli3 | ||
| 1Assistant Prof., Faculty of Management, Shiraz University, Shiraz, Iran | ||
| 2Assistant Prof., Department of Management, Firoozkooh Branch, Islamic Azad university , Firoozkooh, Iran | ||
| 3Assistant Prof., Plasma and Nuclear Fusion Research School, Nuclear Science and Technology Research Institute, Tehran, Iran | ||
| چکیده | ||
| Usage of information technology to provide services titled as electronic services is one the most important ways of competitive advantage achievement for recent organizations. Service delivery, service quality and characteristics of electronic services are firstly related to customer intention to use the services; And secondly, they have an influence on customer satisfaction and behavioral intentions. This study aims to investigate the effect of perceived risks, website content, service convenience, and individual pc skills on website service quality, satisfaction, and behavioral intention of internet news websites users. This study is applied in terms of objective and is descriptive-survey in terms of data collection and a correlation one. Statistical population is students of Semnan University who have visited website news at least one time. A sample of 384 respondents was selected by a simple random sampling approach. Data was collected by a self administrated questionnaire and analyzed by structural equation modeling using LISREL software. Results indicated that: 1) service convenience and website content have a positive and significant impact on website service quality; 2) perceived risk has a negative and significant impact on website service quality and behavioral intention; 3) website service quality has a positive and significant impact on satisfaction and behavioral intention; 4) satisfaction has a positive and significant impact on behavioral intentions; and 5) individual PC skills has a positive and significant impact on service convenience. | ||
| کلیدواژه‌ها | ||
| behavioral intentions؛ internet news websites؛ Satisfaction؛ website service quality | ||
| عنوان مقاله [English] | ||
| ارائه مدلی برای تبیین عوامل موثر بر تمایلات رفتاری کاربران وب سایت های خبرگزاری اینترنتی (مورد مطالعه: دانشجویان دانشگاه سمنان) | ||
| نویسندگان [English] | ||
| ابوالقاسم ابراهیمی1؛ نیلوفر ایمان خان2؛ عبدالرضا اسماعیلی3 | ||
| 1استادیار گروه مدیریت، دانشکدۀ اقتصاد، مدیریت و علوم اجتماعی دانشگاه شیراز، شیراز، ایران | ||
| 2استادیار گروه مدیریت، دانشگاه آزاد اسلامی، واحد فیروزکوه، فیروزکوه، ایران | ||
| 3استادیار گروه برق قدرت، پژوهشکدۀ پلاسما و گداخت هستهای، پژوهشگاه علوم و فنون هستهای، تهران، ایران | ||
| چکیده [English] | ||
| هدف پژوهش پیش رو، بررسی تأثیر ریسک ادراکشده، محتوای وبسایت، راحتی خدمات و مهارتهای فردی کار با رایانه بر کیفیت خدمات وبسایت، رضایتمندی و تمایلات رفتاری کاربران است. این پژوهش از لحاظ هدف کاربردی بهشمار میرود و از نظر روش جمعآوری دادهها توصیفی ـ پیمایشی و از نوع همبستگی محسوب میشود. جامعۀ آماری پژوهش را آن دسته از دانشجویان دانشگاه سمنان که دستکم یک بار از وبسایتهای خبری بازدید کردهاند، پوشش میدهد. از این جامعۀ آماری 384 نفر بهصورت تصادفی ساده انتخاب شدند و با توزیع پرسشنامه میان این افراد و جمعآوری آن، دادههای پژوهش بهدست آمد. فرضیههای پژوهش بهکمک مدل معادلات ساختاری در نرمافزار لیزرل بررسی شد. بر اساس یافتهها، راحتی خدمات و محتوای وبسایت بر کیفیت خدمات وب اثر مثبت و معناداری نشان میدهد، اما ریسک ادراکشده بر کیفیت خدمات وب، رضایتمندی و تمایلات رفتاری، اثر منفی و معناداری میگذارد. همچنین اثر مثبت و معنادار کیفیت خدمات وب بر رضایتمندی؛ تمایلات رفتاری و رضایتمندی بر تمایلات رفتاری و مهارتهای فردی کار با رایانه بر راحتی خدمات به تأیید رسید. | ||
| کلیدواژه‌ها [English] | ||
| تمایلات رفتاری, رضایتمندی, کیفیت خدمات وبسایت, وبسایتهای خبرگزاری اینترنتی | ||
| مراجع | ||
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