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ارائۀ مدلی برای تبیین پیشایندها و پیامدهای هوشمندی رقابتی صادرکنندگان نمونۀ ایران | ||
مدیریت بازرگانی | ||
مقاله 3، دوره 6، شماره 3، مهر 1393، صفحه 455-474 اصل مقاله (379.05 K) | ||
نوع مقاله: مقاله علمی پژوهشی | ||
شناسه دیجیتال (DOI): 10.22059/jibm.2014.50742 | ||
نویسندگان | ||
علی حیدری1؛ هاشم آقازاده2؛ علیرضا والی پور* 3 | ||
1استادیار گروه MBA، دانشکدۀ مدیریت، دانشگاه تهران، تهران، ایران | ||
2استادیار گروه مدیریت بازرگانی، دانشکدۀ مدیریت، دانشگاه تهران، تهران، ایران | ||
3کارشناسارشد بازاریابی بینالملل، دانشکدۀ مدیریت، دانشگاه تهران، تهران، ایران | ||
چکیده | ||
هدف اصلی پژوهش پیش رو ارائۀ مدلی برای تبیین پیشایندها و پیامدهای هوشمندی رقابتی صادرکنندگان نمونۀ کشور، بهمنظور شناسایی نقاط قوت و ضعف آنان در زمینۀ هوشمندی رقابتی و تعیین جایگاه و مسیر رشد آنان برای بهکارگیری مؤثرتر هوشمندی رقابتی، ارتقای توان رقابتی و توسعۀ صادرات پایدار است. در مدل مفهومی پژوهش، توان مدیریت دانش، فرهنگ سازمانی و سرمایۀ انسانی، عوامل اثرگذار بر هوشمندی رقابتی تعیین شده است. همچنین بازارگرایی و جهتگیری راهبردی سازمان، پیامدهای هوشمندی رقابتی مد نظر قرار گرفته است. دادههای پژوهش از طریق توزیع پرسشنامه به 102 نفر از مدیران و کارشناسان شرکتهای صادرکنندۀ نمونۀ کشور بهدست آمد. یافتههای حاصل از تحلیل دادهها بهکمک روش مدلسازی معادلات ساختاری، نشان داد سرمایۀ انسانی و توان مدیریت دانش بر ارتقای هوشمندی رقابتی سازمان اثر مثبتی دارد. هوشمندی رقابتی به ارتقای رویکرد بازارگرایانه در صادرکنندگان نمونه میانجامد. همچنین با افزایش هوشمندی رقابتی، جهتگیری راهبردی صادرکنندگان به سمت راهبرد کاوشگری گرایش مییابد. | ||
کلیدواژهها | ||
: بازارگرایی؛ توان مدیریت دانش؛ جهتگیری راهبردی؛ سرمایۀ انسانی؛ هوشمندی رقابتی | ||
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