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Shahin, Arash, Vaez Shahrestani, Hossein, Bagheri Iraj, Elham. (1393). Proposing an integrated approach of Kano Model and Taguchi Design of Experiments based on Kansei Engineering to product design based on customer needs in the automotive industry. , 6(2), 317-336. doi: 10.22059/imj.2014.50697
Arash Shahin; Hossein Vaez Shahrestani; Elham Bagheri Iraj. "Proposing an integrated approach of Kano Model and Taguchi Design of Experiments based on Kansei Engineering to product design based on customer needs in the automotive industry". , 6, 2, 1393, 317-336. doi: 10.22059/imj.2014.50697
Shahin, Arash, Vaez Shahrestani, Hossein, Bagheri Iraj, Elham. (1393). 'Proposing an integrated approach of Kano Model and Taguchi Design of Experiments based on Kansei Engineering to product design based on customer needs in the automotive industry', , 6(2), pp. 317-336. doi: 10.22059/imj.2014.50697
Shahin, Arash, Vaez Shahrestani, Hossein, Bagheri Iraj, Elham. Proposing an integrated approach of Kano Model and Taguchi Design of Experiments based on Kansei Engineering to product design based on customer needs in the automotive industry. , 1393; 6(2): 317-336. doi: 10.22059/imj.2014.50697

Proposing an integrated approach of Kano Model and Taguchi Design of Experiments based on Kansei Engineering to product design based on customer needs in the automotive industry

Industrial Management Journal
مقاله 7، دوره 6، شماره 2، مهر 2014، صفحه 317-336    اصل مقاله (1.22 M)
نوع مقاله: Research Paper
شناسه دیجیتال (DOI): 10.22059/imj.2014.50697
نویسندگان
Arash Shahin؛ Hossein Vaez Shahrestani* ؛ Elham Bagheri Iraj
چکیده
Abstract: The aim of this research is to propose a new approach of Kansei Engineering, Kano model and Taguchi Design of Experiments to identify, categorize and prioritize customersʹ emotional needs (Kansei) in the automotive industry in order to more customer satisfaction. To achieve the above aim, first customersʹ Kansei words identified and screened; then these words classified based on Kano model. In the next step, by the use of Taguchi Design of Experiments, optimal levels of the attractive features obtained from the Kano model have been determined and these features have been prioritized. In order to assess the validity and effectiveness of the proposed approach, a case study has been done in the automotive industry and in one of the Iran Khodroʹs representative in Isfahan. In case study, from 38 identified Kansei words, 7 words are attractive needs and in next step be identified that from 7 attractive needs, 5 needs are in highly attractive category and 2 needs are in attractive category.
کلیدواژه‌ها
Kansei engineering؛ Kano Model؛ Taguchi Design of Experiments؛ Automotive industry
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تعداد مشاهده مقاله: 4,042
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