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Ali Babai, Mohammad, Ahadi, Pari. (1389). The study of Relationship between Personality Attributes and Internet Consumer Behaviors in Iran. , 2(4), -.
Mohammad Ali Babai; Pari Ahadi. "The study of Relationship between Personality Attributes and Internet Consumer Behaviors in Iran". , 2, 4, 1389, -.
Ali Babai, Mohammad, Ahadi, Pari. (1389). 'The study of Relationship between Personality Attributes and Internet Consumer Behaviors in Iran', , 2(4), pp. -.
Ali Babai, Mohammad, Ahadi, Pari. The study of Relationship between Personality Attributes and Internet Consumer Behaviors in Iran. , 1389; 2(4): -.

The study of Relationship between Personality Attributes and Internet Consumer Behaviors in Iran

Journal of Information Technology Management
مقاله 3، دوره 2، شماره 4، دی 2010    اصل مقاله (204.73 K)
نویسندگان
Mohammad Ali Babai؛ Pari Ahadi
چکیده
The overall purpose of this paper is to evaluate the effectiveness of personality attributes as predictors of consumer behavior in contrast to traditional demographic variables in the digital environment. New variables were needed to replace the traditional ones. This research evaluated three groups of consumer behaviors and examined personality and demographic variables. The primary data collected via questionnaire. The results of this research showed significant relationship between personality variables and online consumer behaviors of respondents and suggested that personality attributes were superior at predicting and segmenting online consumer behaviors.
کلیدواژه‌ها
Consumer behavior؛ Internet Marketing؛ Personality Attributes؛ Reference Groups
آمار
تعداد مشاهده مقاله: 3,414
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