پیوندهای مفید
اخبار و اعلانات
آمار
| تعداد نشریات | 162 |
| تعداد شمارهها | 6,692 |
| تعداد مقالات | 72,232 |
| تعداد مشاهده مقاله | 129,194,317 |
| تعداد دریافت فایل اصل مقاله | 102,024,917 |
Does Family Orientation and Religiosity Influence Customers to Purchase Food Through Online Food Retailers? An Empirical Analysis Using the Theory of Planned Behavior | ||
| Interdisciplinary Journal of Management Studies | ||
| دوره 18، شماره 2، تیر 2025، صفحه 369-383 اصل مقاله (748.46 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22059/ijms.2024.379836.676897 | ||
| نویسندگان | ||
| Mohd Abdul Muqeet Maaz* 1؛ Atifa Tamkeen2 | ||
| 1VIT-AP School of Business, VIT-AP University, Inavolu, Beside AP Secretariat, Amaravati, Andhra Pradesh, India | ||
| 2Department of Marketing and Strategy, IBS Hyderabad, ICFAI Foundation for Higher Education | ||
| چکیده | ||
| This paper examines the impact of sociocultural constructs such as family orientation and religiosity on attitude, subjective norms, and perceived behavioral control, which influence purchase intentions toward online food purchases. The study was conducted in two Indian cities: Hyderabad (South India) and New Delhi (North India). The target sample was selected using convenience sampling, and participants were interviewed using a structured questionnaire. Relationships between these constructs were assessed using Structural Equation Modelling with SPSS AMOS version 26. Participants with higher religiosity showed unfavorable attitudes toward purchasing food through online retailers. Family orientation negatively impacted attitudes, subjective norms, and perceived behavioral control regarding buying food online. However, participants with favorable attitudes, subjective norms, and perceived behavioral control showed a higher intention to purchase food through online channels. The findings open up opportunities for managers to create awareness among consumers about the food delivery process to align with family values and religious beliefs. | ||
| کلیدواژهها | ||
| Online Food Purchase؛ Family Orientation؛ Religiosity؛ Theory of Planned Behavior | ||
| مراجع | ||
|
Ahmed, Z., Anang, R., Othman, N., & Sambasivan, M. (2013). To purchase or not to purchase US products: Role of religiosity, animosity, and ethno-centrism among Malaysian consumers. Journal of Services Marketing, 27(7), 551–563. https://doi.org/10.1108/JSM-01-2012-0023
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs.
Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In Action control (pp. 11-39). Springer.
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50, 179-211.
Ajzen, I. (2015). Consumer attitudes and behavior: The theory of planned behavior applied to food consumption decisions. Italian Review of Agricultural Economics, 70(2), 121-138. https://doi.org/10.13128/REA-18003
Alam, S. S., Mohd, R., & Hisham, B. (2011). Is religiosity an important determinant on Muslim consumer behaviour in Malaysia? Journal of Islamic Marketing, 2(1), 83-96. https://doi.org/10.1108/17590831111115268
Alam, S. S., & Sayuti, N. M. (2011). Applying the Theory of Planned Behavior (TPB) in halal food purchasing. International Journal of Commerce and Management, 21(1), 8-20. https://doi.org/10.1108/10569211111111676
Allport, G. W. (1950). The individual and his religion: a psychological interpretation. Macmillan.
Allport, G. W., & Ross, J. M. (1967). Personal religious orientation and prejudice. Journal of Personality and Social Psychology, 5(4), 432-443.
Al-Swidi, A., Huque, S. M., Hafeez, M. H., & Shariff, M. N. (2014). The role of subjective norms in theory of planned behavior in the context of organic food consumption. British Food Journal, 116(10), 1561-1580. https://doi.org/10.1108/BFJ-05-2013-0105
Ashraf, S., Hafeez, M. H., Yaseen, A., & Hasnain, A. (2017). Do they care what they believe? Exploring the impact of religiosity on intention to purchase luxury products. Pakistan Journal of Commerce and Social Sciences, 11(2), 428-447.
Bailey, J. M., & Sood, J. (1993). The effects of religious affiliation on consumer behavior: A preliminary investigation. Journal of Managerial Issues, 5, 328-352.
Barbera, P. A., & Gürhan, Z. (1997). The role of materialism, religiosity, and demographics in subjective well-being. Psychology & Marketing, 14(1), 71-97.
Belanche, D., Flavian, M., & Perez-Rueda, A. (2020). Mobile apps use and WOM in the food delivery sector: The role of planned behavior, perceived security and customer lifestyle compatibility. Sustainability, 12(10), 4275. https://doi.org/10.3390/su12104275
Bengtson, V. L., & Roberts, R. E. (1991). Intergenerational solidarity in aging families: An example of formal theory construction. Journal of Marriage and the Family, 53(4), 856–870. https://doi.org/10.2307/352993.
Bertol, K. E., Broilo, P. L., Espartel, L. B., & Basso, K. (2017). Young children’s influence on family consumer behavior. Qualitative Market Research: An International Journal, 20(4), 452-468. https://doi.org/10.1108/QMR-07-2016-0057
Bukhari, F., Hussain, S., Ahmed, R. R., Streimikiene, D., Soomro, R. H., & Channar, Z. A. (2020). Motives and role of religiosity towards consumer purchase behavior in western imported food products. Sustainability, 12(1), 356. http://dx.doi.org/10.3390/su12010356
Business Wire. (2020, May). Global online food delivery services market (2020 to 2030). Business Wire. https://www.businesswire.com/news/home/20200511005687/en/Global-Online-Food-Delivery-Services-Market-2020-to-2030---COVID-19-Growth-and-Change---ResearchAndMarkets.com
Capasso, M., Califano, G., Caracciolo, F., & Caso, D. (2023). Only the best for my kids: An extended TPB model to understand mothers’ use of food labels. Appetite, 191, 107040. https://doi.org/10.1016/j.appet.2023.107040
Chakravorty, S., Goli, S., & James, K. S. (2021). Family demography in India: Emerging patterns and its challenges. Sage Open, 11(2), 1-18. https://doi.org/10.1177/21582440211008178
Chen, S., Wu, B., Liao, Z., & Chen, L. (2022). Does familial decision control affect the entrepreneurial orientation of family firms? The moderating role of family relationships. Journal of Business Research, 152, 60-69. https://doi.org/10.1016/j.jbusres.2022.07.014
Cheng, H.-H., & Huang, S.-W. (2013). Exploring antecedents and consequence of online group-buying intention: An extended perspective on theory of planned behavior. International Journal of Information Management, 33(1), 185-198. https://doi.org/10.1016/j.ijinfomgt.2012.09.003
Choi, Y. (2010). Religion, religiosity, and South Korean consumer switching behaviors. Journal of Consumer Behavior, 9(3), 151-171. https://doi.org/10.1002/cb.292
Cotte, J., & Wood, S. L. (2004). Families and innovative consumer behavior: A triadic analysis of sibling and parental influence. Journal of Consumer Research, 31, 78-86. https://psycnet.apa.org/doi/10.1086/383425
Cruz-Cardenas, J., & Arevalo-Chavez, P. (2017). Consumer behavior in the disposal of products: Forty years of research. Journal of Promotion Management, 24(5), 1-20. https://doi.org/10.1080/10496491.2018.1405514
Delener, N. (1990). The effects of religious factors on perceived risk in durable goods purchase decisions. Journal of Consumer Marketing, 7(3), 27-38. https://doi.org/10.1108/EUM0000000002580
Drahokoupil, J., & Piasna, A. (2019). A. work in the platform economy: Deliveroo riders in Belgium and the smart arrangement. ETUI Research Paper.
Dutta, K., & Singh, S. (2015). Applying the theory of planned behavior to understand Indian housewives’ purchase behavior towards healthy food brands. The IUP Journal of Brand Management, 11(4), 7-28.
Elhoushy, S., & Jang, S. (. (2021). Religiosity and food waste reduction intentions: A conceptual model. International Journal of Consumer studies, 45(2), 287-302. https://doi.org/10.1111/ijcs.12624
Essoo, N., & Dibb, S. (2004). Religious Influences on Shopping Behaviour: An Exploratory Study. Journal of Marketing Management, 20(7–8), 683–712. https://doi.org/10.1362/0267257041838728
Fetvadjiev, V. H., Neha, T., Vijver, F. J., McManus, M., & Meiring, D. (2021). The cross-cultural relevance of indigenous measures: The south African personality inventory (sap), family orientation, and well-being in New Zealand. Journal of Cross-Cultural Psychology, 52(1), 3-21. https://doi.org/10.1177/0022022120969979
Fikouie, M., Akbari, M., Ebrahimpour, M., & Moradipour, S. (2022). Seeing the forest through trees: Advertising appeals, product involvement, and construal level. Middle East Journal of Management, 9(4), 372-394. https://doi.org/10.1504/MEJM.2022.123721
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382-388.
George, J. F. (2004). The theory of planned behavior and Internet purchasing. Internet Research, 14(3), 198-212. https://doi.org/10.1108/10662240410542634
Ghosh, R., & Saha, T. R. (2018). A Study of e-payment system on food delivery industry: A case study on swiggy. International Journal on Recent Trends in Business and Tourism, 2(3), 19-25.
Goyal, A., & Singh, N. (2007). Consumer perception about fast food in India: an exploratory study. British Food Journal, 109(2), 182-195. https://doi.org/10.1108/00070700710725536
Grand View Research. (2019). Online food delivery services market share report, 2019-2025. Grand View Research. https://www.grandviewresearch.com/industry-analysis/online-food-delivery-services-market
Gupta, V., & Duggal, S. (2020). How the consumer’s attitude and behavioural intentions are influenced: A case of online food delivery applications in India. International Journal of Culture, Tourism and Hospitality Research, 15(1), 77-93. https://doi.org/10.1108/IJCTHR-01-2020-0013
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate data analysis. (7th ed.). Pearson Education Limited.
Hair, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: Updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107-123.
Han, H., Hsu, L.-T., & Sheu, C. (2010). Application of the Theory of planned behavior to green hotel choice: Testing the effect of environmentally friendly activities. Tourism Management, 31(3), 325-334. https://doi.org/10.1016/j.tourman.2009.03.013
Hansen, T., Jensen, J. M., & Solgaard, H. S. (2004). Predicting online grocery buying intention: A comparison of the theory of reasoned action and the theory of planned behavior. International Journal of Information Management, 24(6), 539-550. https://doi.org/10.1016/j.ijinfomgt.2004.08.004
Hassan, S. H. (2011). Consumption of functional food model for Malay Muslims in Malaysia. Journal of Islamic Marketing, 2(2), 104-124. https://doi.org/10.1108/17590831111139839
Hirschman, E. C. (1981). American Jewish ethnicity: Its relationship to some selected aspects of consumer behavior. Journal of marketing, 45(3), 102-110.
Hsu, M.-H., Yen, C.-H., Chiu, C.-M., & Chang, C.-M. (2006). A longitudinal investigation of continued online shopping behavior: An extension of the theory of planned behavior. International Journal of Human-Computer Studies, 64(9), 889-904. https://doi.org/10.1016/j.ijhcs.2006.04.004
Irianto, H. (2015). Consumers’ attitude and intention towards organic food purchase: An extension of theory of planned behavior in gender perspective. International Journal of Management, Economics and Social Sciences, 4(1), 17-31.
Islam, T., & Chandrasekaran, U. (2020). Religiosity and consumer decision making styles of young Indian Muslim consumers. Journal of Global Scholars of Marketing, 30(2), 147-169. https://doi.org/10.1080/21639159.2019.1679031
Jayakumar, T., & Verma, A. (2020). Indic religiosity scale: Developing and validating an Indian religiosity scale. Journal of Management Spirituality & Religion, 18(1), 1-22. https://doi.org/10.1080/14766086.2020.1824801
Jindal, V. (2018, September). Why India’s next unicorn could come from the food tech services industry. Your Story. https://yourstory.com/2018/09/india-food-tech-services-industry-prospects/amp
Ken Research. (2020, June). In Depth Analysis of COVID 19 Impact on India Online Food Delivery: Ken Research. Ken Research. https://www.kenresearch.com/blogs/india-online-food-delivery-market-india-online-food-delivery-industry-market-revenue-market-growth
Khan, W., Akhtar, A., Ansari, S. A., & Dhamija, A. (2020). Enablers of halal food purchase among Muslim consumers in an emerging economy: An interpretive structural modeling approach. British Food Journal, 122(7), 2273-287. https://doi.org/10.1108/BFJ-08-2018-0528
Khan, A., Arafat, M. Y., & Azam, M. K. (2022). Role of halal literacy and religiosity in buying intention of halal branded food products in India. Journal of Islamic Marketing, 13(2), 287-308. https://doi.org/10.1108/JIMA-08-2019-0175
Kim, J.-I., & Chung, H. (2012). The role of family orientation in predicting Korean boys' and girls' achievement motivation to learn mathematics. Learning and Individual Differences, 22(1), 133-138. https://psycnet.apa.org/doi/10.1016/j.lindif.2011.11.009
Lambert, D. M., & Harrington, T. C. (1990). Measuring non-response bias in customer service mail surveys. Journal of Business Logistics, 11(2), 5-25.
Li, C., Mirosa, M., & Bremer, P. (2020). Review of online food delivery platforms and their impacts on sustainability. Sustainability, 12(14). 5528. http://dx.doi.org/10.3390/su12145528
Limayem, M., Khalifa, M., & Frini, A. (2000). What makes consumers buy from internet? A longitudinal study of online shopping. IEEE Transactions on systems, man, and Cybernetics-Part A: Systems and Humans, 30(4), 421-432.
Lumpkin, G. T., Martin, W., & Vaughn, M. (2008). Family orientation: Individual-Level influences on family firm outcomes. Family Business Review, 21(2), 127-138. https://doi.org/10.1111/j.1741-6248.2008.00120.x
Lindridge, A. (2005). Religiosity and the construction of a cultural‐consumption identity. Journal of Consumer Marketing, 22(3), 142-151. https://doi.org/10.1108/07363760510595968
Maichum, K., Parichatnon, S., & Peng, K.-C. (2016). Application of the extended theory of planned behavior model to investigate purchase intention of green products among Thai consumers. Sustainability, 8(10), 1077-1097. https://doi.org/10.3390/su8101077
Mathras, D., Cohen, A. B., Mandel, N., & Mick, D. G. (2016). The effects of religion on consumer behavior: A conceptual framework and research agenda. Journal of Consumer Psychology, 26(2), 298-311. https://psycnet.apa.org/doi/10.1016/j.jcps.2015.08.001
Mathur, A. (2012). Measurement and meaning of religiosity: A cross-cultural comparison of religiosity and charitable giving. Journal of Targeting, Measurement and Analysis for Marketing, 20(2), 84-95. https://doi.org/10.1057/jt.2012.6
McDaniel, S. W., & Burnett, J. J. (1990). Consumer religiosity and retail store evaluative criteria. Journal of the Academy of Marketing Science, 18(2), 101-112.
Memon, Y. J., Azhar, S. M., Haque, R., & Bhutto, N. A. (2019). Religiosity as a moderator between theory of planned behavior and halal purchase intention. Journal of Islamic Marketing, 11(6), 1821-1836. https://doi.org/10.1108/JIMA-01-2019-0006
Minton, E., & Kahle, L. R. (2014). Belief systems, religion, and behavioral economics: marketing in multicultural environments. Business Expert Press.
Minton, E. A., & Liu, R. L. (2021). Religiosity and consumer belonging: Influences on product evaluations. Journal of consumer behavior, 20(1), 32-47. https://doi.org/10.1002/cb.1851
Nassè, T. B. (2021). How and why extrinsic religiosity fashions muslim consumer behavior in a multi-faith geography. American Journal of Marketing Research, 7(1), 1-9.
Niranjan, S., Nair, S., & Roy, T. K. (2005). A socio-demographic analysis of the size and structure of the family in India. Journal of Comparative Family Studies, 36(4), 623-651. https://doi.org/10.3138/jcfs.36.4.623
Pinto, P., Hawaldar, I. T., & Pinto, S. (2021). Antecedents of behavioral intention to use online food delivery services: An empirical investigation. Innovative Marketing, 17(1), 1-15. http://dx.doi.org/10.21511/im.17(1).2021.01
Pena-Garcia, N., Gil-Saura, I., Rodriguez-Orejuela, A., & Siqueira-Junior, J. R. (2020). Purchase intention and purchase behavior online: A cross-cultural approach. Heliyon, 6(6), 1-11. https://doi.org/10.1016/j.heliyon.2020.e04284
Pew Forum. (2012, February). The global religious landscape. PewForum.org/2012/12/18/global-religious-landscape-exec
Putrevu, S., & Swimberghek, K. (2013). The influence of religiosity on consumer ethical judgments and responses toward sexual appeals. Journal of Business Ethics, 115(2), 351-365. 10.1007/s10551-012-1399-y
Redda, E. H. (2019). Attitudes towards online shopping: Application of the theory of planned behaviour. Acta Universitatis Danubius, 15(2), 148-159.
Rehman, S. U., Bhatti, A., Mohamed, R., & Ayoup, H. (2019). The moderating role of trust and commitment between consumer purchase intention and online shopping behavior in the context of Pakistan. Journal of Global Entrepreneurship Research, 9, 1-25. https://doi.org/10.1186/s40497-019-0166-2
Research and Markets. (2020). Online food delivery market in India 2020. Research and Markets. https://www.researchandmarkets.com/report/india-online-food-delivery-market?srsltid=AfmBOooOiZ4bMRRu7c7Zw3f98gU3zBd8RdhTRumWDFRzJeBgqRKm-pYJ
Richa, D. (2012). Impact of demographic factors of consumers on online shopping behavior: A study of consumers in India. International Journal of Engineering and Management Sciences, 3(1), 43-52.
Rindfleisch, A., Burroughs, J. E., & Wong, N. (2011). Religiosity and brand commitment: A multicultural perspective. Asia Pacific Advances in Consumer Research, 6, 8-17.
Roberts, J. A., Gwin, C. F., & Martinez, C. R. (2004). The influence of family structure on consumer behavior: A re-inquiry and extension of Rindfleisch et al. (1997) in Mexico. Journal of Marketing Theory and Practice, 12(1), 61-79.
Sabatier, C., Mayer, B., Friedlmeier, M., & Lubiewska, K. (2011). Religiosity, family orientation, and life satisfaction of adolescents in four countries. Journal of Cross-Cultural Psychology, 42(8), 1375-1393. https://psycnet.apa.org/doi/10.1177/0022022111412343
Said, M., Hassan, F., Musa, R., & A, R. N. (2014). Assessing consumers’ perception, knowledge and religiosity on Malaysia’s halal food products. Procedia - Social and Behavioral Sciences, 130, 120-128. http://dx.doi.org/10.1016/j.sbspro.2014.04.015
Schiffman, L. G., & Kanuk, L. L. (2010). Consumer behavior (10th ed.) Pearson.
Senthil, M., Gayathri, N., & Chandrasekar. K. S. (2020). Changing paradigms of Indian foodtech landscape - Impact of online food delivery aggregators. International Journal of Food System Dynamics, 11(2), 139-152. http://dx.doi.org/10.18461/ijfsd.v11i2.46
Sentosa, I., & Mat, N. K. (2012). Examining a theory of planned behavior (TPB) and technology acceptance model (TAM) in internet purchasing using Structural Equation Modelling. Researchers World, 3(2 part 2), 62-77.
Shin, Y. H., Jung, S. E., Im, J., & Severt, K. (2020). Applying an extended theory of planned behavior to examine state-branded food product purchase behavior: The moderating effect of gender. Journal of Foodservice Business Research, 23(4), 358-375. https://doi.org/10.1080/15378020.2020.1770043
Shrivastava, A., & Pahwa, P. (2019). Zomato, Swiggy, UberEats reduce discounts as food delivery market grows cold. Economic Times.
Siala, H. (2013). Religious influences on consumers’ high-involvement purchasing decisions. Journal of Services Marketing, 27(7), 579-589. https://doi.org/10.1108/JSM-02-2012-0046
Sood, J., & Nasu, Y. (1995). Religiosity and nationality: An exploratory study of their effect on consumer behavior in Japan and the United States. Journal of Business Research, 34(1), 1-9.
Statista. (2020, March). Online food delivery. Statsita. https://www.statista.com/outlook/dmo/eservices/online-food-delivery/worldwide#analyst-opinion
Sukesti, F., & Budiman, M. (2014). The influence of halal label and personal religiosity on purchase decision of food products in Indonesia. International Journal of Business, Economics and Law, 4(1), 150-153.
Suleman, S., Sibghatullah, A., & Azam, M. (2021). Religiosity, halal food consumption, and physical well-being: An extension of the TPB. Cogent Business & Management, 8(1), 1860385. http://dx.doi.org/10.1080/23311975.2020.1860385.
Troise, C., O'Driscoll, A., Tani, M. and Prisco, A. (2021). Online food delivery services and behavioural intention – A test of an integrated TAM and TPB framework. British Food Journal, 123(2), 664-683. https://doi.org/10.1108/BFJ-05-2020-0418
Vitell, S. J., Paolillo, J. G., & Singh, J. J. (2005). Religiosity and consumer ethics. Journal of Business Ethics, 57(2), 175-181.
Wang, L., Wong, P. P., & Elangkovan, N. A. (2020). The influence of religiosity on consumer’s green purchase intention towards green hotel selection in China. Journal of China Tourism Research, 16(3), 319-345. http://dx.doi.org/10.1080/19388160.2019.1637318
Wilkes, R. E., Burnett, J. J., & Howell, R. D. (1986). On the meaning and measurement of religiosity in consumer research. Journal of the Academy of Marketing Science, 14(1), 47-56.
Yeo, V. C., Goh, S.-K., & Rezaei, S. (2017). Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services. Journal of Retailing and Consumer Services, 35, 150-162. https://doi.org/10.1016/j.jretconser.2016.12.013
Zait, A., & Bertea, P. E. (2011). Methods for testing discriminant validity. Management and Marketing, IX(2), 217-224.
Zidehsaraei, M., Esmaeilpour, R., & Akbari, M. (2024). The effects of similarity of values, religious values, and empathy on bank commitment to CSR and customers’ internal and behavioral responses: Evidence from Guilan Province in Iran. Journal of Financial Services Marketing, 29(1), 154-170. http://dx.doi.org/10.1057/s41264-022-00189-2 | ||
|
آمار تعداد مشاهده مقاله: 182 تعداد دریافت فایل اصل مقاله: 167 |
||
سامانه مدیریت نشریات علمی. قدرت گرفته از سیناوب