شناسایی عوامل مؤثر بر هوش مصنوعی در بازاریابی صنعت بانکداری با رویکرد فراترکیب

کاظمی سراسکانرود، زهرا؛ صفری، محمد (1402). طراحی الگوی فرایند بازاریابی مبتنی بر هوش مصنوعی: کاربست راهبرد مرور نظام‌مند. بررسی‌های بازرگانی، 24(123)، 109-126.

کفاش‌پور، آذر؛ هرندی، عطاءاله؛ فاطمی، سیده زهرا (1393). نقش ارزش برند مبتنی بر مشتری در تاثیر تبلیغات بر پاسخ مصرف‌کننده. کاوش‌های مدیریت بازرگانی، 6(12)، 137-148.

هرندی، عطاءاله؛ میرزائیان خمسه، پیوند (1402). مروری نظام‌مند برحاکمیت شرکتی در کسب و کارهای خانوادگی. فصلنامه انجمن علوم مدیریت ایران، 18(69)، 105-134.

یزدان‌پرست، سید مرتضی، جامی‌پور، مونا و جعفری، سیدمحمدباقر (1401). شناسایی و اولویت‌بندی کاربردهای هوش مصنوعی در بازاریابی برخط. کاوش‌های مدیریت بازرگانی، 14(28)، 103-137.

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