Jafarnejad Shahri, Mahdiyeh, Jahromi, Zahrasadat, Sadeghi Naeini, Hassan, Shirvani Filabadi, Mehran, Donyamali, Naemeh, Shokranipour, Neda, Karuppiah, Karmegam. (1403). Ergonomics and Aesthetics of Seats Based on Users’ Preferences: Neuroergonomics and EEG Approach. , 5(1), 17-30. doi: 10.22059/jdt.2024.383155.1133
Mahdiyeh Jafarnejad Shahri; Zahrasadat Jahromi; Hassan Sadeghi Naeini; Mehran Shirvani Filabadi; Naemeh Donyamali; Neda Shokranipour; Karmegam Karuppiah. "Ergonomics and Aesthetics of Seats Based on Users’ Preferences: Neuroergonomics and EEG Approach". , 5, 1, 1403, 17-30. doi: 10.22059/jdt.2024.383155.1133
Jafarnejad Shahri, Mahdiyeh, Jahromi, Zahrasadat, Sadeghi Naeini, Hassan, Shirvani Filabadi, Mehran, Donyamali, Naemeh, Shokranipour, Neda, Karuppiah, Karmegam. (1403). 'Ergonomics and Aesthetics of Seats Based on Users’ Preferences: Neuroergonomics and EEG Approach', , 5(1), pp. 17-30. doi: 10.22059/jdt.2024.383155.1133
Jafarnejad Shahri, Mahdiyeh, Jahromi, Zahrasadat, Sadeghi Naeini, Hassan, Shirvani Filabadi, Mehran, Donyamali, Naemeh, Shokranipour, Neda, Karuppiah, Karmegam. Ergonomics and Aesthetics of Seats Based on Users’ Preferences: Neuroergonomics and EEG Approach. , 1403; 5(1): 17-30. doi: 10.22059/jdt.2024.383155.1133

Ergonomics and Aesthetics of Seats Based on Users’ Preferences: Neuroergonomics and EEG Approach

Journal of Design Thinking
دوره 5، شماره 1، شهریور 2024، صفحه 17-30    اصل مقاله (864.93 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22059/jdt.2024.383155.1133
نویسندگان
Mahdiyeh Jafarnejad Shahri* 1؛ Zahrasadat Jahromi2؛ Hassan Sadeghi Naeini1؛ Mehran Shirvani Filabadi1؛ Naemeh Donyamali3؛ Neda Shokranipour1؛ Karmegam Karuppiah4
1Department of Industrial Design, Faculty of Architecture, Iran University of Science & Technology (IUST), Tehran, Iran.
2Department of Creative Design, Institute of Cognitive Sciences, Pardis, Iran.
3Department of Industrial Design, AL Zahra University, Tehran, Iran
4Department of Environmental and Occupational Health, Faculty of Medicine & Health Sciences, University Putra Malaysia (UPM), Serdang, Kuala Lumpur, Malaysia.
چکیده
Industrial designers prioritize the aesthetics of their products, drawing upon their visual training and past
experiences to align with consumer preferences and evoke specific user emotions. Ergonomists, conversely,
emphasize factors like safety, productivity, ease of use, and comfort in human-machine interactions, often sidelining
aesthetic considerations. This study explores how the appearance of office furniture influences user perceptions of
ergonomically-related comfort. We employed a method that evaluates the aesthetic indicators of Nilper chairs using brain wave mapping and measurements from an Electroencephalography (EEG) device. In a controlled lab experiment, forty participants were exposed to images of products, categorized as top sellers and low sellers. Our findings indicate that products with lower sales elicit narrower ranges of N100, N200, and P300 brain wave activity. This underscores the
impact of design aesthetics on attention and product choice. Furthermore, our results suggest the potential of neuroaesthetic evaluation methods to gauge product preference even before market release. 
کلیدواژه‌ها
Ergonomics؛ Aesthetics؛ Electroencephalography؛ Neuromarketing؛ Neuroergonomics
مراجع
آمار
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