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اورکی, پریوش, رضایی, محمدرضا. (1404). ارائه الگوی توسعه گردشگری با تأکید بر رویکرد شهر شاد مطالعه موردی: شهر یزد. , 12(4), 1-24. doi: 10.22059/jut.2024.373417.1194
پریوش اورکی; محمدرضا رضایی. "ارائه الگوی توسعه گردشگری با تأکید بر رویکرد شهر شاد مطالعه موردی: شهر یزد". , 12, 4, 1404, 1-24. doi: 10.22059/jut.2024.373417.1194
اورکی, پریوش, رضایی, محمدرضا. (1404). 'ارائه الگوی توسعه گردشگری با تأکید بر رویکرد شهر شاد مطالعه موردی: شهر یزد', , 12(4), pp. 1-24. doi: 10.22059/jut.2024.373417.1194
اورکی, پریوش, رضایی, محمدرضا. ارائه الگوی توسعه گردشگری با تأکید بر رویکرد شهر شاد مطالعه موردی: شهر یزد. , 1404; 12(4): 1-24. doi: 10.22059/jut.2024.373417.1194

ارائه الگوی توسعه گردشگری با تأکید بر رویکرد شهر شاد مطالعه موردی: شهر یزد

نشریه گردشگری شهری
مقاله 1، دوره 12، شماره 4، دی 1404، صفحه 1-24    اصل مقاله (1.38 M)
نوع مقاله: علمی - پژوهشی مستقل
شناسه دیجیتال (DOI): 10.22059/jut.2024.373417.1194
نویسندگان
پریوش اورکی؛ محمدرضا رضایی*
گروه جغرافیا، دانشگاه یزد، یزد، ایران
چکیده
مزایای گردشگری برای جوامع میزبان، مخصوصاً در کشورهای درحال‌توسعه به‌عنوان یک ابزار مهم برای توسعه ثابت‌شده است زیرا بر فرصت‌های اشتغال، تولید ناخالص داخلی، توسعه تجاری، رشد پایدار و...تأثیر مثبت دارند. پس هنگام تصمیم‌گیری در مورد انتخاب مقصد گردشگری، متغیرهای زیادی از جمله شناخت ساکنان مقصد و تجربه دیگر گردشگران از آن مقصد تأثیرگذار است. به همین دلیل هدف پژوهش حاضر ارائه الگوی توسعه گردشگری با تأکید بر رویکرد شهر شاد در شهر یزد می‌باشد روش تحقیق آن از نوع توصیفی-تحلیلی است. در فرآیند ارائه این الگو و در جهت دستیابی به عوامل بالفعل و بالقوه موجود در شهر یزد، نخست شاخص‌های شهر شاد و توسعه گردشگری از طریق مصاحبه (42 نفر شامل صاحب‌نظران یا متخصصان (اساتید دانشگاه یزد)، مدیران شهری و مدیران گردشگری) به‌عنوان ابزار جمع‌آوری اطلاعات کیفی، شناسایی شدند (تحلیل مضمون)، سپس با تدوین پرسشنامه، وضعیت شاخص‌های شهر شاد (400 نفر شهروندان) و توسعه گردشگری (400 نفر گردشگر) در محدوده موردمطالعه موردبررسی قرار گرفت. در نهایت با ارتباط بین شهر شاد و توسعه گردشگری، الگوی توسعه گردشگری با تأکید بر رویکرد شهر شاد ارائه‌شده است. نتایج تحلیل مسیر انجام‌یافته نشان می‌دهد بین توسعه گردشگری و ابعاد شهر شاد با متغیر میانجی ساکنین شاد ارتباط معناداری وجود دارد. همچنین نتایج آزمون پیرسون نشان داد بین توسعه گردشگری و شهر شاد ارتباط معناداری وجود دارد.
کلیدواژه‌ها
ارائه الگو؛ صنعت گردشگری؛ توسعه گردشگری؛ شهر شاد؛ رویکرد شهر شاد؛ یزد
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