سامانه پشتیبانی خدمات اطلاعات

  اخبار و اعلانات

 آمار

تعداد نشریات161
تعداد شماره‌ها6,573
تعداد مقالات71,037
تعداد مشاهده مقاله125,515,380
تعداد دریافت فایل اصل مقاله98,776,519
Ghaffari, Seyed Mostafa, Nazari, Mohsen. (1403). Navigating the VUCA Environment: A Dynamic Marketing Capability Framework for Enhanced Export Performance: A Systematic Literature Review. , (), -. doi: 10.22059/ier.2024.370932.1007915
Seyed Mostafa Ghaffari; Mohsen Nazari. "Navigating the VUCA Environment: A Dynamic Marketing Capability Framework for Enhanced Export Performance: A Systematic Literature Review". , , , 1403, -. doi: 10.22059/ier.2024.370932.1007915
Ghaffari, Seyed Mostafa, Nazari, Mohsen. (1403). 'Navigating the VUCA Environment: A Dynamic Marketing Capability Framework for Enhanced Export Performance: A Systematic Literature Review', , (), pp. -. doi: 10.22059/ier.2024.370932.1007915
Ghaffari, Seyed Mostafa, Nazari, Mohsen. Navigating the VUCA Environment: A Dynamic Marketing Capability Framework for Enhanced Export Performance: A Systematic Literature Review. , 1403; (): -. doi: 10.22059/ier.2024.370932.1007915

Navigating the VUCA Environment: A Dynamic Marketing Capability Framework for Enhanced Export Performance: A Systematic Literature Review

Iranian Economic Review
مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 05 شهریور 1403
نوع مقاله: Research Paper
شناسه دیجیتال (DOI): 10.22059/ier.2024.370932.1007915
نویسندگان
Seyed Mostafa Ghaffari* 1؛ Mohsen Nazari2
1Department of Business Management, Kish Campus of University of Tehran, Kish, Iran
2Department of Business Management, Faculty of Management, University of Tehran, Tehran, Iran.
چکیده
Dynamic marketing capability (DMC) is critical for export success in today's volatile, uncertain, complex, and ambiguous (VUCA) global markets. This research delves into the intricacies of DMC for export performance within the VUCA context. Employing a systematic literature review methodology, this qualitative study investigates relevant academic databases. The initial search yielded 451 articles related to DMC and VUCA. Following a rigorous screening and review process, 49 articles met the established criteria for inclusion in the final analysis. The analysis uncovers a comprehensive framework of 19 DMCs, each encompassing a range of sub-capabilities that collectively empower firms to excel in the VUCA environment. These DMCs encompass knowledge management, brand management, customer relationship management (CRM), market sensing, learning, innovation, market orientation, adaptability, networking, supply chain management, business communication process management, new product development, information technology, quality management, agile marketing, reconfiguration, seizing, responsiveness, and market operational capabilities. Furthermore, the study classifies these identified capabilities in accordance with the VUCA environment's dimensions, namely volatility, uncertainty, complexity, and ambiguity. This categorization provides valuable insights into how firms can leverage specific DMCs to address the VUCA challenges and enhance their export performance effectively. The findings of this research offer a valuable framework for firms seeking to navigate the VUCA environment and achieve export success.
کلیدواژه‌ها
Dynamic Capability؛ Dynamic Marketing Capability؛ Export Performance؛ Marketing Capability؛ VUCA Environment
آمار
تعداد مشاهده مقاله: 91





سامانه مدیریت نشریات علمی. قدرت گرفته از سیناوب