تبیین و اولویت‌بندی پیشایندهای بازاریابی همه‌کاناله با رویکرد فراترکیب

اردشیری، آزاده؛ صنایعی، علی و شاهین، ‌آرش (1398). بررسی رضایتمندی مشتریان از بازاریابی کانال همه‌کاره در فروشگاه‌های اینترنتی. بازاریابی پارس مدیر، 5(15)، 60-71.

باشکوه اجیرلو، محمد (1400). شناسایی و بررسی الزامات شکل‌دهی ترکیب کانال‌های توزیع چندگانه. پژوهش‌های مدیریت در ایران، 24(2)، 139- 170.

باشکوه اجیرلو، محمد؛ خدادادحسینی، سیدحمید؛ کردنائیج، اسداله و آذر، عادل (1391)، بررسی عوامل مؤثر بر هماهنگی کانال‏های توزیع چندگانه از منظر عرضه‌کنندگان.‎ مدیریت بازرگانی،  4(1)، 1-18.

پارسایی، زینت؛ اسلامی، قاسم و رحیم نیا، فریبرز (1399). بررسی تأثیر کیفیت ادغام کانال همه‌کاره بر وفاداری مشتری به‌واسطه مشارکت مشتری. پنجمین کنفرانس بین‌المللی مدیریت صنعتی. 8 و 9 دی ماه (آنلاین).

حسین‌زاده، احد؛ اسماعیلی، حمید و سلطانی، رویا (1400). ارائه یک مدل پویایی سیستم به جهت بررسی زمان، هزینه و رضایتمندی مشتری در کانال‌های توزیع با مطالعه موردی امنی چنل. مجله ایرانی مطالعات مدیریت، 14(2)، 291-310.

دیده‌خانی، حسین؛ مهرانی، هرمز؛ بدیعی، فرناز و یوسفی کمیجانی، عارفه (1398). طراحی الگوی ارزیابی و انتخاب استراتژی کانال‌های توزیع چندگانه در زنجیرۀ تأمین صنایع لبنی ـ رویکرد تصمیم‌گیری فازی. پژوهش‌نامه بازرگانی، 23(92)، 55-80.

رضایی، محمد؛ صنایعی، علی؛ امیری عقدایی، سید فتح‌الله و انصاری، آذر‌نوش (1401). مطالعه ارتقای ارزش طول عمر مشتریان همه‌کاناله با استفاده از داده‌کاوی قواعد انجمنی (مطالعه موردی: بانک کشاورزی). مجله ایرانی مطالعات مدیریت، 15(1)، 49-68.

شریفی، کیومرث؛ نصابی، حمیدرضا و یاورزاده، محمدرضا (1392). شناسایی و اولویت‏بندی عوامل مؤثر بر کارایی شبکه توزیع کالا. مدیریت بازرگانی، 5(2)، 115-130.

عباسی نامی، حامد و آسایش، ابوالقاسم (1400). استراتژی کانال همه‌کاره: تأثیر کیفیت تعاملات یکپارچه و سلاست درک شده بر وفاداری مشتریان، از طریق تجربه مثبت. چشم‌انداز مدیریت بازرگانی. 20(48)، 87- 113.

علی پور، وحیده؛ احمدی، پرویز؛ خدادادحسینی، سیدحمید و مشبکی، اصغر (1392). عوامل مؤثر در حفظ همکاری عرضه‌کننده ـ توزیع‌کننده در زنجیره توزیع از دیدگاه عرضه‌کنندگان.‎ مدیریت بازرگانی، 5(4)، 43-60.

محقر، فاطمه؛ جولای، فریبرز و حیدری، جعفر (1399). مدل‌سازی زنجیره تأمین چهارسطحی چندکاناله یکپارچه برای محصول فصلی تحت تقاضای تصادفی. مدیریت صنعتی. 12(2)، 206-235.

ملاحسینی، علی و تاج‌الدینی، فریده. (1394). بررسی تأثیر تنوع کانال‌های توزیع برندهای لوکس خارجی بر ارزش برند و وفاداری مصرف‌کنندگان در بازار پوشاک کرمان. مدیریت بازرگانی، 7(1)، 187-208.

نظری، محسن؛ شاه‌حسینی، محمدعلی؛ حصارکی، عاطفه و نظری، مهرشاد (1400). شناسایی عوامل مؤثر بر انتخاب کانال مصرف‌کننده به‌منظور تعیین استراتژی بهینه قیمت‌گذاری شرکت‌های چندکاناله (موردمطالعه: صنایع خرده‌فروشی). مطالعات رفتار مصرف‌کننده، 8(4)، 62-83.

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