Identifying and prioritizing strategies for Iran’s medical tourism development | ||
| Interdisciplinary Journal of Management Studies | ||
| دوره 17، شماره 1، بهار 2024، صفحه 331-345 اصل مقاله (1.06 M) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22059/ijms.2023.340379.675010 | ||
| نویسندگان | ||
| Moslem Bagheri1؛ Ali Asghar Mobasheri* 2؛ Fatemeh Shekari1؛ Zahra Moaven1؛ Amin Nikbakht3 | ||
| 1Department of Tourism and Hospitality Management, Shiraz University, Shiraz, Iran | ||
| 2Department of Management, University of Isfahan, Isfahan, Iran | ||
| 3Department of Management, Shiraz University, Shiraz, Iran | ||
| چکیده | ||
| Considering Iran’s potential in medical tourism and being located in one of the world's most competitive health tourism regions, the present study aims to Identify and prioritize strategies for developing medical tourism in the country. The study relied on a mixed research method. In the qualitative part, solutions for Iran’s medical tourism development were identified by interviewing activists and experts. The collected data were analyzed through the thematic analysis method. This process revealed four dimensions and 18 strategies. In the quantitative part, a questionnaire was developed, and experts in the Iranian medical tourism industry prioritized the identified dimensions and strategies. The analysis of the data through the best-worst method clarified that, from the perspective of the practitioners, dimensions of medical tourism development in Iran were: “marketing,” “applying information and communication technologies,” “human resources development,” and “reinforcing infrastructures.” | ||
| کلیدواژهها | ||
| Health tourism؛ Medical tourism؛ Strategies؛ Thematic analysis؛ Best-worst method؛ Iran | ||
| مراجع | ||
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