How Entrepreneurial Marketing Leads to Customer Satisfaction (The Mediation Effect of Customer Value)

Abdulrab, M., Alwaheeb, M. A., Al‐Mamary, Y. H., Alshammari, N. G., Balhareth, H., Soltane, H. B., & Saleem, I. (2022). Effect of entrepreneurial orientation and strategic orientations on the financial and nonfinancial performance of small and medium enterprises in Saudi Arabia. Journal of Public Affairs, 22(2), 1-17. ‏

Afthanorhan, A., Awang, Z., Rashid, N., Foziah, H., & Ghazali, P. (2019). Assessing the effects of service quality on customer satisfaction. Management Science Letters, 9(1), 13-24.‏

Agus, A., & Hassan, Z. (2010). The structural influence of entrepreneurial leadership, communication skills, determination and motivation on sales and customer satisfaction. ‏ International Journal of Business and Development Studies 2(1), 109-130.

Al-Dmour, A. H., Abbod, M., & Al-Balqa, N. S. (2018). The impact of the quality of financial reporting on non-financial business performance and the role of organizations demographic attributes (type, size and experience). ‏ Academy of Accounting and Financial Studies Journal, 22(1), 1-18.

Alqahtani, N., & Uslay, C. (2020). Entrepreneurial marketing and firm performance: Synthesis and conceptual development. Journal of Business Research, 113, 62-71.

Anshu, K., Shankar, A., Behl, A., Pereira, V., & Laker, B. (2022). Impact of barriers of value co-creation on consumers' innovation resistance behavior: Investigating the moderation role of the DART model. Technological Forecasting and Social Change, 184, 1-15.

Anwar, M., & Shah, S. Z. (2021). Entrepreneurial orientation and generic competitive strategies for emerging SMEs: Financial and nonfinancial performance perspective. Journal of Public Affairs, 21(1), 2125.‏

Avci, U., Madanoglu, M., & Okumus, F. (2011). Strategic orientation and performance of tourism firms: Evidence from a developing country. Tourism Management, 32(1), 147-157. ‏

Becherer, R.C., Helms, M.M., & McDonald, J.P. (2012). The effect of entrepreneurial marketing on outcome goals in SMEs. New England Journal of Entrepreneurship, 15(1), 7-18.

Blocker, C. P., Flint, D. J., Myers, M. B., & Slater, S. F. (2011). Proactive customer orientation and its role for creating customer value in global markets. Journal of the Academy of Marketing Science, 39(2), 216-233. ‏

Bolton R.N., & Lemon K.N. (1999). A dynamic model of customers' usage of services: Usage as an antecedent and consequence of satisfaction. Journal of Marketing Research .36(2), 171-186.

Brosseau-Liard, P. E., Savalei, V., & Li, L. (2012). An investigation of the sample performance of two nonnormality corrections for RMSEA. Multivariate Behavioral Research, 47, 904–930.

Buccieri, D., Javalgi, R. R. G., & Gross, A. (2021). Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing. Journal of Strategic Marketing, 1-29. ‏

Chokesikarin, V. (2014). Entrepreneurial orientation and customers’ satisfaction: Evidences nearby Khao San Road. World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 8, 71-76.

Clulow, V., Barry, C., & Gerstman, J. (2007). The resource‐based view and value: the customer‐based view of the firm. Journal of European industrial training, 31(1), 19-35.‏

Collinson, E., & Shaw, E. (2001). Entrepreneurial marketing–a historical perspective on development and practice. Management Decision, 39(9), 761-766.

Covin, J. G., & Slevin, D. P. (1989). Strategic management of small firms in hostile and benign environments. Strategic Management Journal, 10(1), 75-87.

Criado-Gomis, A., Iniesta-Bonillo, M., Cervera-Taulet, A., & Ribeiro-Soriano, D. (2020). Customer functional value creation through a sustainable entrepreneurial orientation approach. Economic research-Ekonomska istraživanja, 33(1), 2360-2377. ‏

Crick, J. M. (2018). The facets, antecedents and consequences of coopetition: an entrepreneurial marketing perspective. Qualitative Market Research: An International Journal. ‏ 21(2), 253-272

Cuevas-Vargas, H., Parga-Montoya, N., & Fernández-Escobedo, R. (2019). Effects of entrepreneurial orientation on business performance: The mediating role of customer satisfaction—A formative–Reflective model analysis. SAGE Open, 9(2), 1-22.

Day, G.S. & Wensley, R. (1988). Assessing advantage: a framework for diagnosing competitive superiority. Journal of Marketing. 52 (April), 45-57.

De Guimarães, J. C. F., Severo, E. A., & de Vasconcelos, C. R. M. (2018). The influence of entrepreneurial, market, knowledge management orientations on cleaner production and the sustainable competitive advantage. Journal of cleaner production, 174, 1653-1663. ‏

Dess, G. G., Lumpkin, G. T. & Covin, J. G. (1997). Entrepreneurial strategy making and firm performance: tests of contingency and configurational models. Strategic Management Journal. 18 (9), 677-695.

Eboli, L., & Mazzulla, G. (2009). A New Customer Satisfaction Index for Evaluating Transit Service Quality. Journal of Public Transportation. 12(3), 21- 37.

Eggers, F., Niemand, T., Kraus, S., & Breier, M. (2020). Developing a scale for entrepreneurial marketing: Revealing its inner frame and prediction of performance. Journal of Business Research, 113, 72-82.‏

El-Adly, M. I. (2019). Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty. Journal of Retailing and Consumer Services, 50, 322-332. ‏

Famiyeh, S., Asante-Darko, D., & Kwarteng, A. (2018). Service quality, customer satisfaction, and loyalty in the banking sector: The moderating role of organizational culture. International Journal of Quality & Reliability Management. ‏ 35 (8), 1546-1567.

Gallarza, M. G., Arteaga, F., & Gil-Saura, I. (2019). Customer value in tourism and hospitality: Broadening dimensions and stretching the value-satisfaction-loyalty chain. Tourism Management Perspectives, 31, 254-268. ‏

Gurbuz. G. & Aykol. S. (2009). Entrepreneurial management, entrepreneurial orientation and Turkish small firm growth. Management Research News. 32(4), 321-336.

Hair, E. C., Anderson Moore, K., Hadley, A. M., Kaye, K., Day, R. D., & Orthner, D. K. (2009). Parent marital quality and the parent–adolescent relationship: Effects on adolescent and young adult health outcomes. Marriage & Family Review, 45(3), 218-248. ‏

Hair, J. F. J., Sarstedt, M., Hopkins, L., & G. Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121.

Hasanin, I. A. H. (2020). Investigating the Relationship Between Corporate Entrepreneurship and Customer Loyalty with Customer Satisfaction Mediating Role. International Journal of Marketing Studies, 10(4), 1-14. ‏

Hasfar, M., Militina, T., & Achmad, G. N. (2020). Effect of customer value and customer experience on customer satisfaction and loyalty PT meratus samarinda. International Journal of Economics, Business and Accounting Research, 4(1), 1-20. ‏

Hills, G. E., & Hultman, C. M. (2006). Entrepreneurial marketing, in Lagrosen, S. and Svensson, G. (ed.) Marketing–broadening the horizon, Lund: Student literature, 219-34

Hills, G. E., Hultman, C. M., Kraus, S., & Schulte, R. (2010). History, theory and evidence of entrepreneurial marketing–an overview. International Journal of Entrepreneurship and Innovation Management, 11(1), 3–18.

Hu, H. H., Kandampully, J., & Juwaheer, T. D. (2009). Relationships and impacts of service quality, perceived value, customer satisfaction, and image: an empirical study. The service industries journal, 29(2), 111-125. ‏

Hu, L.-T., & Bentler, P. (1995). Evaluating model fit. In R. H. Hoyle (Ed.), Structural Equation Modeling. Concepts, Issues, and Applications (pp. 76-99). London: Sage.

Iran agree food exhibition, https://www.iran-agrofood.com/

Javadian, A; Ganji, S.F.G (2014), Experimental Theoretical Study of Non-Oil Export Development Strategies, First International Conference on Political Epics and Economic Epic

Jaworski, B., Kohli, A. K., & Sahay, A. (2000). Market-driven versus driving markets. Journal of the Academy of Marketing Science, 28(1), 45–54.

Jöreskog, K. G., & Sörbom, D. (1981). LISREL V: Analysis of linear structural relationships by maximum likelihood and least squares methods (Research Report 81−8). Uppsala, Sweden: University of Uppsala, Department of Statistics.

Karus, s., Harms, R., & Fink, M. (2009). Entrepreneurial Marketing: Moving beyond Marketing in New Ventures. International Journal of Entrepreneurship and Innovation Management .11(1), 19-34.

Kazemi, M., Pour, S. (2012). Exploring effect of entrepreneurship and business orientations on innovation and customer value (Case Study: food industry of Mashhad city). New Marketing Research Journal, 2(2), 51-68.

Khadhraoui, M., Lakhal, L., Plaisent, M., & Bernard, P. (2016). The impact of entrepreneurial orientation on performance and customer satisfaction: The moderator effect of network capabilities. Journal of Economic Development, Management, IT, Finance & Marketing, 8(2), 1-18.

Khalilian, S. and Ali Farhadi, A. (2002). Investigating factors affecting Iran's agricultural exports, Journal of Agricultural Economics and Development, 39, 71-84.

Kilenthong, P., Hills, G. E., & Hultman, C. M. (2015). An empirical investigation of entrepreneurial marketing dimensions. Journal of International Marketing Strategy, 3(1), 1-18

Krueger, N. (2003). The cognitive psychology of entrepreneurship. (In Acs, Z., Audretsch, D. Ed). Oxford: Kluwer Academic Publishers.

Lin, R. J., Chen, R. H., and Chiu, K.K.S. (2010). Customer relationship management and innovation capability: an empirical study. Industrial Management & Data Systems. 110(1), 111-133.

Lopes, S., Dias, A., Pereira, L., & Santos, V. (2022). The Outcomes of Entrepreneurship, Relational Capital and Innovativeness on Tourist Satisfaction. Sustainability, 14(20), 1-20.

Maritz, A., Frederick, H., & Valos, M. (2010). A discursive approach to entrepreneurial marketing: Integrating academic and practice theory. Small Enterprise Research, 17(1), 74-86.

McDougall, G. H. G., & Levesque, T. (2000). Customer satisfaction with services: putting perceived value into the equation. Journal of Services Marketing. 14 (5), 392-419.

Mehrara, M., Seijani, S., & Karsalari, A. R. (2017). Determinants of high-tech export in developing countries based on Bayesian model averaging. Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu/Proceedings of Rijeka Faculty of Economics: Journal of Economics and Business, 35(1), 199-215. ‏

Miles, M. P. & Daroch, J. (2006). Large firms, entrepreneurial marketing processes, and the cycle of competitive advantage. European Journal of Marketing. 40(5/6), 485-501.

Miller, D. (1983). Entrepreneurship correlates in three types of firms. Management Science, 29(7), 770-791. ‏

Mohabattalab, A., Rezvani, M., & Zia, B. (2018). The Investigation of relationship between entrepreneurial marketing and brand loyalty in dairy industry (Case study: kaleh). Journal of Entrepreneurship Development, 11(1), 141-160.

Morris, M.H., Schindehutte, M. and LaForge, R.W. (2002). Entrepreneurial marketing: a construct for integrating emerging entrepreneurship and marketing perspectives. Journal of Marketing Theory and Practice. 10 (4), 1-19.

Morrish, S. C., Miles, M. P., & Deacon, J. H. (2010). Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship. Journal of strategic marketing, 18(4), 303-316.

Narver, J. C., Slater, S. F., & MacLachlan, D. L. (2004). Responsive and proactive market orientation and new-product success. Journal of Product Innovation Management, 21(5), 334–347.

Nasution, H. N., & Mavondo, F. T. (2008). Organizational capabilities: Antecedents and implications for customer value. European Journal of Marketing, 42(3/4), 477−501

Nasution, H. N., Mavondo, F. T., Matanda, M. J., & Ndubisi, N. O. (2011). Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value. Industrial marketing management, 40(3), 336-345. ‏

Neck, C. P., Houghton, J. D., Sardeshmukh, S. R., Goldsby, M., & Godwin, J. L. (2013). Self-leadership: A cognitive resource for entrepreneurs. Journal of Small Business & Entrepreneurship, 26, 463-480.

Nwankwo, C. A., & Kanyangale, M. (2020). Deconstructing entrepreneurial marketing dimensions in small and medium-sized enterprises in Nigeria: a literature analysis. International Journal of Entrepreneurial Venturing, 12(3), 321-341. ‏

Otieno, S., Bwisa, H. M., & Kihoro, J. M. (2012). Influence of strategic orientation on performance of Kenya's manufacturing firms operating under east African regional integration. International Journal of Business and Social Science, 3(5), 27–36.

Özkan, P., Süer, S., Keser, İ. K., & Kocakoç, İ. D. (2019). The effect of service quality and customer satisfaction on customer loyalty: The mediation of perceived value of services, corporate image, and corporate reputation. International Journal of Bank Marketing. 38 (2), 384-405

Park, Y. J., Heo, P. S., & Rim, M. H. (2008). Measurement of a Customer Satisfaction Index for Improvement of Mobile RFID Services in Korea. ETRI Journal, 30(5), 738-740.

Rashad, N. M. (2018). The impact of entrepreneurial marketing dimensions on the organizational performance within Saudi SMEs. Eurasian Journal of Business and Management, 6(3), 61-71. ‏

Rezvani, M., & Fathollahzadeh, Z. (2020). The impact of entrepreneurial marketing on innovative marketing performance in small-and medium-sized companies. Journal of Strategic Marketing, 28(2), 136-148.

Rusmahafi, F. A., & Wulandari, R. (2020). The effect of brand image, service quality, and customer value on customer satisfaction. International Review of Management and Marketing, 10(4), 68-81.

Sadiku-Dushi, N., Dana, L. P., & Ramadani, V. (2019). Entrepreneurial marketing dimensions and SMEs performance. Journal of Business Research, 100, 86-99.

Schmid, J. (2012). Entrepreneurial marketing - often described rarely measured. Academy of marketing conference. UK: Southampton.

Shane, S. & Venkataraman, S. (2000). The promise of entrepreneurship as a field of research. Academy of Management Review. 25 (1), 217-26.

Sharma, P., Cheng, L. T., & Leung, T. Y. (2020). Impact of political connections on Chinese export firms' performance–Lessons for other emerging markets. Journal of Business Research, 106, 24-34.‏

Slater, S. F. (1997). Developing a customer value-based theory of the firm. Journal of the Academy of Marketing Science, 25(2), 162–167. doi:10.1007/BF02894352

Slater, S. F., & Narver, J. C. (1998). Customer-led and market-oriented - let's not confuse the two. Strategic Management Journal, 19(10), 1001–1006.

Solano, L. V. L., Brümmer, B., Engler, A., & Otter, V. (2019). Effects of intra-and inter-regional geographic diversification and product diversification on export performance: Evidence from the Chilean fresh fruit export sector. Food Policy, 86, 1-18.

Sousa, S. D., Aspinwall, E. M., & Rodrigues, A. G. (2006). Performance measures in English small and medium enterprises: survey results. Benchmarking: An International Journal. ‏ 13 (2), 120-134

Srinivasan, D. (2019). The antitrust case against Facebook: A monopolist's journey towards pervasive surveillance in spite of consumers' preference for privacy. Berkeley Business Law Journal, 16(1), 1-39.

Stokes, D. (2000a). Entrepreneurial marketing: a conceptualization from qualitative research.  Qualitative Market Research. 3 (1), 47-54.

Stokes, D. (2000b), “Putting entrepreneurship into marketing: the process of entrepreneurial marketing”, Journal of Research in Marketing & Entrepreneurship. 2 (1), 1-16.

Suarniki, N. N., & Lukiyanto, K. (2020). The role of satisfaction as moderation to the effect of relational marketing and customer value on customer loyalty. International Journal of Innovation, Creativity and Change, 13(4), 108-122.

‏Tajeddini, K. (2016), Analyzing the influence of learning orientation and innovativeness on performance of public organizations: The case of Iran, Journal of Management Development, 35(2), 134-153.

Tajeddini, K. (2015). Using the integration of disparate antecedents to drive world-class innovation performance: an empirical investigation of Swiss watch manufacturing firms. Tékhne, 13(1), 34-50.‏

Tajeddini, K. (2010). Effect of customer orientation and entrepreneurial orientation on innovativeness: Evidence from the hotel industry in Switzerland. Tourism management, 31(2), 221-231.‏

Tajeddini, K., & Mueller, S. (2019). Moderating effect of environmental dynamism on the relationship between a firm’s entrepreneurial orientation and financial performance. Entrepreneurship Research Journal, 9(4), 1-13.

Toghraee, M. T., Rezvani, M., Mobaraki, M. H., & Farsi, J. Y. (2017). A systematic review on entrepreneurial marketing: three-decade research on entrepreneurial marketing. International Journal of Applied Business and Economic Research, 15(8), 273-296.

Tsai, M. T., Tsai, C. L., & Chang, H. C. (2010). The effect of customer value, customer satisfaction, and switching costs on customer loyalty: An empirical study of hypermarkets in Taiwan. Social Behavior and Personality: an international journal, 38(6), 729-740. ‏

Wang, S.-T., & Juan, P.-Y. (2016). Entrepreneurial orientation and service innovation on consumer response: A B&B case. Journal of Small Business Management, 54, 532-545.

Whalen, P., Uslay, C., Pascal, V. J., Omura, G., McAuley, A., Kasouf, C. J., & Gilmore, A. (2016). Anatomy of competitive advantage: Towards a contingency theory of entrepreneurial marketing. Journal of Strategic Marketing, 24(1), 5–19.

Wu, K. W., & Ding, M. C. (2007). Validating the American Customer Satisfaction Index Model in the Online Context: An Empirical Study of U.S Consumer Electronics E-Tailers. International Journal of Business and Information, 2(2), 199-220.