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تجزیه‌وتحلیل زنجیره تأمین گوشت با در نظر گرفتن هزینه‌های انتشار کربن تحت قراردادهای اشتراک درآمد و هزینه | ||
| مدیریت صنعتی | ||
| دوره 14، شماره 4، 1401، صفحه 618-637 اصل مقاله (538.1 K) | ||
| نوع مقاله: مقاله علمی پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22059/imj.2022.345427.1007960 | ||
| نویسندگان | ||
| سیدحسام الدین ذگردی* 1؛ سید امیر شهیدی2 | ||
| 1استاد، گروه مهندسیصنایع، دانشکده مهندسی صنایع و سیستمها، دانشگاه تربیت مدرس، تهران، ایران. | ||
| 2کارشناسی ارشد، گروه مهندسی صنایع، دانشکده مهندسی صنایع و سیستمها، دانشگاه تربیت مدرس، تهران، ایران. | ||
| چکیده | ||
| هدف: زنجیره‌های تولید و تأمین موادغذایی، به‌خصوص زنجیرۀ تأمین گوشت گاو، به‌میزان چشمگیری در انتشار کربن نقش دارند. در این پژوهش، به بررسی زنجیرۀ تأمین گوشت با در نظرگیری انتشار کربن تحت بررسی قراردادهای هماهنگی و تصمیم‌های کلیدی بازیکنان زنجیرۀ تأمین پرداخته شده است. روش: در این پژوهش به بررسی سودآوری زنجیره و تصمیم‌های اعضای کانال، در قالب مسائل هماهنگ‌سازی زنجیره تأمین پرداخته شده است که از ابتکارهای زنجیرۀ تأمین سبز قرارداد تبلیغات مشارکتی (CA)، قرارداد اشتراک درآمد (RS) و قرارداد اشتراک هزینه (CS) نشئت گرفته است. یافته‌ها: این مطالعه نشان میدهد که قرارداد تبلیغات مشارکتی، سرمایهگذاری تبلیغاتی خردهفروش و سود کل زنجیرۀ تأمین را افزایش میدهد که در نتیجه آن، اثربخشی کانال افزایش مییابد. همچنین قرارداد تقسیم یا اشتراک هزینه برای شرکتها و زنجیرۀ تأمین مفید است و به افزایش سطح سبز ، سود بیشتر برای شرکتهای جداگانه و افزایش سود زنجیرۀ تأمین منجر میشود. با بررسی تصمیم‌های بازیگران و تحلیل نتایج، اثبات شده است که با افزایش میزان اثرپذیری تبلیغات محصول سبز، متقاضیان خرید محصول سبز نیز افزایش پیدا میکند و زنجیره تأمین، درصدد ارائه محصولی با میزان بالاتری از میزان سبزسازی خواهد بود. نتیجه‌گیری: قرارداد اشتراک درآمد با اختلاف عملکردی پایین و بَعد از اشتراک هزینه، گزینه مناسبی برای زنجیره تأمین مدنظر است. قرارداد تقسیم درآمد، نه‌تنها به تولیدکننده و خردهفروش برای دستیابی به وضعیت «برد ـ برد» کمک میکند، بلکه در مقایسه با سیاست نامتمرکز، به سود بیشتر زنجیره تأمین منجر میشود. | ||
| کلیدواژه‌ها | ||
| اشتراک درآمد؛ اشتراک هزینه؛ انتشار کربن؛ تبلیغات مشارکتی؛ زنجیره تأمین گوشت | ||
| عنوان مقاله [English] | ||
| Beef Supply Chain Analysis Based on Carbon Emission Costs, under Revenue-sharing and Cost-sharing Contracts | ||
| نویسندگان [English] | ||
| Seyed Hessameddin Zegordi1؛ Seyed Amir Shahidi2 | ||
| 1, Prof., Department of Industrial Engineering, Faculty of Industrial & Systems Engineering, Tarbiat Modares University, Tehran, Iran. | ||
| 2MSc., Department of Industrial Engineering, Faculty of Industrial & Systems Engineering, Tarbiat Modares University, Tehran, Iran. | ||
| چکیده [English] | ||
| Objective: Food production and supply chains contribute significantly to carbon emissions. The beef supply chain is of those food industry sectors with significant carbon emissions in its entire supply chain. In this study, the beef supply chain is studied by considering carbon emissions under the coordination contracts and the key decisions of supply chain players. Methods: The need to reduce emissions in energy consumption of upstream suppliers and downstream distributors encourages suppliers to do promotional work for manufacturing low-carbon products. Accordingly, the retailers would have the incentive to offer some encouraging schemes to the manufacturers, which stimulates the manufacturer's motivation to reduce emissions. In this research, price sensitivity, level of greenery, and the amount of advertising are considered to investigate the effects of these parameters on chain profitability of the chain and the decisions of the channel members. Cooperative Advertising contracts (CA), Revenue Sharing contracts (RS), and Cost Sharing contracts (CS) are also examined. Examining the decisions of supply chain actors and analyzing the results, the researchers proved that the increase in the effectiveness of green product advertisements pushes up the number of applicants for buying green products and makes the supply chain provide products with higher levels of greening. Results: Based on the achieved results, corporate advertising contracts increase retail advertising investment and total supply chain profit. They also increase channel effectiveness. This study also discussed the key role of advertising and its effects on the profitability of the channel. The results shied that the best way to increase the demand for green products is to raise the awareness of customers about the environment through advertising. When consumers' sensitivity to the level of the greening of a product increases, they tend to pay higher prices for low-carbon products. In addition, this study asserts that a cost-sharing agreement is also beneficial for companies and the supply chain, since it increases the level of greenery in products, brings higher profits for individual companies, and increases supply chain profits. Conclusion: This study comes with practical implications that can be used as support for decision-making. It indicated that a revenue-sharing contract with a low-performance difference after cost-sharing is a suitable option for the supply chain. Unlike the cost-sharing contract, almost all retail stores have computer systems and barcodes to track the sales of each meat product, so monitoring and verifying revenue is not a difficult task for the producer. A revenue-sharing contract not only helps the manufacturer and retailer achieve a "win-win" situation but also leads to a greater supply chain profit than a decentralized policy. | ||
| کلیدواژه‌ها [English] | ||
| Carbon emissions, Co-operating advertising, Cost sharing, Beef supply chain, Revenue sharing | ||
| مراجع | ||
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عینی سرکله، غلامرضا؛ حافظ‌الکتب، اشکان؛ توکلی مقدم، رضا و نجفی، اسماعیل (1401). شناسایی موانعِ اصلیِ پیاده‌سازی قراردادهای دوطرفه در زنجیره تأمین با استفاده از روش ترکیبی بهترین ـ بدترین و واسپاس با رویکرد فازی (مطالعه موردی: صنعت خودروسازی کشور. مدیریت صنعتی، 14(2)، 310- 336.
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