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شناسایی چالشها و فرصتهای اقتصاد دیجیتال در توسعۀ کسبوکارهای خانگی زنان روستایی | ||
زن در توسعه و سیاست | ||
دوره 21، شماره 3، مهر 1402، صفحه 780-806 اصل مقاله (950.06 K) | ||
نوع مقاله: پژوهشی | ||
شناسه دیجیتال (DOI): 10.22059/jwdp.2023.351079.1008275 | ||
نویسندگان | ||
ناصر سیف اللهی* 1؛ گلثوم اکبری آرباطان2 | ||
1دانشیار گروه مدیریت بازرگانی، دانشکدۀ علوم اجتماعی، دانشگاه محقق اردبیلی، اردبیل، ایران. | ||
2دانشجوی دکتری، گروه مدیریت بازرگانی، دانشگاه محقق اردبیلی، اردبیل، ایران. | ||
چکیده | ||
دنیای مدرن در حال حاضر اولین گام را بهسوی یک واقعیت اساسی فناوری، یعنی اقتصاد دیجیتال برداشته است. بازار کار جهانی مدرن، یک سیستم پیچیدۀ چندجزئی و پویا تحت تأثیر دائمی فناوری اطلاعات است و مستلزم تغییراتی در محتوای فرایند کار، سازماندهی آن، ساختار اشتغال و روابط اجتماعی و کار است. با توجه به اهمیت این موضوع، شناسایی فرصتها و چالشهای اقتصاد دیجیتال در مشاغل روستایی حائز اهمیت است. این پژوهش با این هدف به شیوۀ توصیفی، از طریق مصاحبههای عمیق نیمهساختارمند به تدوین و اعتباریابی چارچوبی مفهومی با روش تحلیل مضمون پرداخته است. جامعۀ آماری شامل خبرگان و صاحبنظران و صاحبان مشاغل روستایی هستند که از بین آنها دوازده نفر به روش نمونهگیری هدفمند انتخاب شدند و در این مطالعه مشارکت کردند. میزان پایایی تحلیل مصاحبه ۷۹ درصد است. برای تأمین روایی پژوهش نیز نمونۀ آماری از افرادی انتخاب شدند که از دانش و تخصص لازم در بستر پژوهش برخوردار باشند. همچنین مداخلۀ محققان در تحقیق به حداقل برسد و نیز نتیجۀ کدگذاری به تعدادی از خبرگان ارجاع و تأیید نهایی آنها در خصوص چارچوب استخراجی اخذ شود. یافتههای پژوهش نشان میدهد مفاهیم در قالب دو مضمون اصلی فرصتها و چالشها است که فرصتها با پنج مضمون شامل قابلیت شبکهسازی، همگرایی فناوری با اهداف اقتصادی، مشتریمحوری جهانی، ارزشآفرینی شغلی، تابآوری مشاغل و چالشها در قالب پنج مضمون شامل شکافهای فرایندی دیجیتال، ایجاد اقتصاد سیاه برای مشاغل روستایی، اثرات نامطلوب اجتماعی، جنبههای فرهنگی، مخاطرات فناورانه و فرصتها دستهبندی شدهاند. | ||
کلیدواژهها | ||
اقتصاد دیجیتال؛ زنان روستایی؛ فناوری اطلاعات؛ فرصتها و چالشها؛ مشاغل خانگی | ||
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آمار تعداد مشاهده مقاله: 844 تعداد دریافت فایل اصل مقاله: 447 |