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واکاوی تأثیر همدلی و بدبینی بر قصد خرید سبز با نقش میانجی باورهای اخلاقی مصرفکننده: با در نظرگرفتن ملاحظات محیطزیستی | ||
نشریه محیط زیست طبیعی | ||
دوره 76، شماره 3، مهر 1402، صفحه 527-538 اصل مقاله (730.26 K) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.22059/jne.2023.351942.2499 | ||
نویسندگان | ||
ابراهیم اصغرپور؛ رامین بشیر خداپرستی* | ||
گروه مدیریت بازرگانی، دانشکده اقتصاد و مدیریت، دانشگاه ارومیه، ارومیه، ایران. | ||
چکیده | ||
امروزه محیط زیست یکی از دغدغههای جوامع بشری است. محصولات سبز ارتباط تنگاتنگی با محیطزیست و مصرف کننده دارد. بنابراین، توجه به عواملی که در فرآیند تصمیم خرید محصولات سبز تأثیر میگذارد، از اهمّیت خاصی برخوردار است. در این راستا، این پژوهش به واکاوی تأثیر همدلی و بدبینی بر قصد خرید سبز با نقش میانجی باورهای اخلاقی مصرف کننده با در نظر گرفتن ملاحظات محیط زیستی می پردازد. پژوهش حاضر از لحاظ هدف، توسعه ای و از لحاظ روش، جمع آوری داده ها توصیفی-پیمایشی و در دستة تحقیقات همبستگی قرار می گیرد. همچنین این پژوهش بهصورت میدانی انجام شد. جامعة آماری پژوهش را مصرف کنندگان محصولات سبز در شهرستان ارومیه تشکیل می دهند. حجم نمونه طبق جدول مورگان 400 نفر از مصرفکنندگان شهر ارومیه به روش نمونه گیری تصادفی ساده انتخاب شد. ابزار گردآوری اطلاعات پرسشنامه استاندارد مبتنی بر طیف لیکرت است. برای پایایی پرسشنامه از ضریب آلفای کرونباخ بهره گرفته شد. تجزیه و تحلیل داده ها با استفاده از روش معادلات ساختاری و با استفاده از نرمافزارهای SPSS26، Smart PLS3 انجام شد. نتایج نشان داد که همدلی بر باورهای خرید و قصد خرید تأثیر مثبت و معنیداری دارد. همچنین باورهای خرید بر قصد خرید تأثیر مثبت و معنیداری دارد. تأثیر بدبینی بر باورهای اخلاقی و قصد خرید منفی و معنیدار بود. نقش میانجی باورهای اخلاقی در رابطة بین همدلی و بدبینی با قصد خرید نیز مورد تأیید قرار گرفت. | ||
کلیدواژهها | ||
باورهای اخلاقی مصرفکننده؛ بدبینی؛ قصد خرید سبز؛ محیطزیست؛ مصرفگرایی سبز | ||
مراجع | ||
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