پیوندهای مفید
اخبار و اعلانات
آمار
| تعداد نشریات | 158 |
| تعداد شماره‌ها | 6,225 |
| تعداد مقالات | 67,692 |
| تعداد مشاهده مقاله | 115,003,662 |
| تعداد دریافت فایل اصل مقاله | 89,683,162 |
مفاهیم سبک در محصول ، خودرو و ارتباط آن با برند- پژوهش موردی: فیس لیفت نمای جلوی خودروی رانا | ||
| نشریه هنرهای زیبا: هنرهای تجسمی | ||
| دوره 27، شماره 4، دی 1401، صفحه 109-120 اصل مقاله (2.4 M) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22059/jfava.2022.334529.666834 | ||
| نویسندگان | ||
| کیانوش ایاسی1؛ مهران فاطمی نیا* 2 | ||
| 1کارشناسی ارشد طراحی صنعتی، گروه طراحی صنعتی، پردیس البرز، دانشگاه تهران، تهران، ایران. | ||
| 2استادیار گروه طراحی صنعتی، دانشکدگان هنرهای زیبا، دانشگاه تهران، تهران، ایران. | ||
| چکیده | ||
| استایل، واژه ای کلیدی در طراحی محسوب می شود. یکی از مهمترین و اولین عواملی که مشتریان به هنگام مواجه با محصول، با آن رو به رو می شوند، استایل آن است. برندها با درک اهمیت این موضوع، از استایل محصول به عنوان عنصری جذب کننده و متمایز کننده در رقابت استفاده می کنند. همچنین، آن را فرصتی برای انتقال ارزشها و فرهنگ خود می دانند و به واسطه ی آن به گفتمان و تعامل با مشتریان می پردازند. لذا برای رسیدن به چنین اهدافی، باید درک درستی از مفاهیم و مباحث پیرامون استایل، وجود داشته باشد. در این مقاله، به کنکاش در مفاهیم استایل پرداخته و این مفاهیم توسعه داده شده اند. با توجه به اهمیت استایل در طراحی خودرو، یافته ها و نتایج حاصل در این حوزه، بسط داده شده و عناصر مرتبط با استایل خودرو، شناسایی و فرایندی ترکیبی برای طراحی پیشنهاد شده است. بر اساس نتایج و فرایند پیشنهاد شده و ابزارهای گوناگون مورد استفاده، طراحی عملی مبتنی بر معیارهای عملکردی، استایل و زیباشناسی همچون: تهاجمی واسپورت بودن، خلاقانه و ترند بودن، در قالب یک پروژه در شرکت ایران خودرو برای گروهای هدف مردان و زنان جوان، انجام وتوسط کارشناسان مورد راستی آزمایی قرار گرفت. در نهایت، طرح پروژه ی فیس لیفت رانا برای برند ایران خودرو پیشنهاد گردید. | ||
| کلیدواژه‌ها | ||
| استایل؛ برند؛ فیس لیفت خودرو؛ ایران خودرو | ||
| عنوان مقاله [English] | ||
| Concepts of style in a product,, vehicle and its relationship with the brand - Case study: Front view facelift of Rana | ||
| نویسندگان [English] | ||
| kianoosh ayasi1؛ Mehran Fateminia2 | ||
| 11 Master of Industrial Design, Department of Industrial Design, Alborz Campus, University of Tehran, Tehran, Iran. | ||
| 2Assistant Professor, Department of Industrial Design, College of Fine Arts, University of Tehran, Tehran, Iran. | ||
| چکیده [English] | ||
| Style is a word used in the Late 19th Century to distinguish between different artistic methods. But despite the concepts of its nature, by entering other fields, it was able to develop its application and accept other roles as well. Style is an important concept in the field of industrial design and automotive design, which is mostly used in describing the appearance of the product. From an industrial design perspective, products are a combination of functions and forms. Most of the time, these items are comparable to the buyer's point of view, the technical functions look the same and the biggest difference is felt in their appearances. Therefore, the importance of style lies in the fact that it is the most important and the first factor when customers encounter the product. Influential factor, which targets customers' emotions and plays a direct role in determining the final purchase decision. In fact, style is a trump card in the brand's competition. They also see it as a good opportunity to convey their values and culture, through which they engage it in their conversation and interaction with customers. So, to achieve such goals, there must be a correct understanding of the concepts and issues about style, so that brands and designers can properly create product’s style for their customers. In fact, style reveals the shape of a thought in the appearance of the product. In order to implement this thought in the product, how to create a product style should be considered. Therefore, the form or physical appearance of the product has the potential to attract more customers than the technical performance of the product. It also increases the chances of customers to test and evaluate the product, and can cover even the poorer technical performance of the product with its attractive style or make its good technical performance more apparent. In this article, the concepts of style have been explored and developed. Due to the importance of style in car design, the findings and results in this area have been expanded and the elements of car style were identified, and a combined process have been proposed. Based on the proposed results and process, various tools and techniques were used in the case study. This practical design is based on functional, stylistic, and aesthetic criteria such as: Being aggressive and sporty, being creative and trendy. It was carried out as a project in Iran Khodro Company for the target group of young men and women and was verified by Iran Khodro experts and some professors of the University of Tehran in the field of industrial design. Finally, the design of Runna Facelift project for Iran Khodro was proposed. In This article, give you a better and clear overview of style design. Also, since a brand uses its identity to present its products to its audience in addition to style, and due to the relation between identity and style, it is suggested that concepts in these areas, can be considered as future research subjects. | ||
| کلیدواژه‌ها [English] | ||
| Style, Brand, Car facelift, Iran Khodro | ||
| مراجع | ||
|
پاکباز، ر. (1378). دایرة المعارف هنر ( نقاشی، پیکره سازی و هنر گرافیک). فرهنگ معاصر. تهران. چاپ یازدهم، 1390.
گاردنر، ه. (1986). هنر در گذر زمان. ترجمه محمد تقی فرامرزی. انتشارات موسسه نگاه . تهران. چاپ دوازدهم 1391.
لاله دشتی، م.ک. ظفرمند، س.ج. (1394). گونه شناسی خودروهای سواری سدان موجود در بازار جهانی به وسیله ی بررسی قوانین شکلی استایل. نشریه هنرهای زیبا - هنرهای تجسمی. دوره 20، ش 1. ص 84-77 .
Abbott, M. Shackleton, J.P. Holland, R. Guest, P. Jenkins, M.J. (2006). Engineering emotional identities in high-luxury vehicles, in: Proceedings from 5th International Conference on Design and Emotion. Bae, S. H. Kijima, R. )2003). Digital styling for designer: in prospective automotive design. Proceedings of Virtual Systems and Multi Media, pp, 546–553. Bluntzer, J. B. Ostrosi, E. Sagot, J. C. (2014). Styling of cars: Is there a relationship between the style of cars and the culture identity of a specific country? Proceedings of the Institution of Mechanical Engineers, Part D: Journal of Automobile Engineering, first published, 11 july, 1–14. Bluntzer, J. B. Ostrosi, E. Sagot, J. C. (2015). Styling of cars: Is there a relationship between the style of cars and the culture identity of a specific country? Proceedings of the Institution of Mechanical Engineers, Part D: Journal of Automobile Engineering, 229, 38–51. Bluntzer, J. B. Ostrosi, E. (2019) From the Car Style Pregnancy towards the Brand Country Origin Recognition. in Proceedings of the 22nd International Conference on Engineering Design (ICED19), Delft, The Netherlands, 5-8 August 2019. DOI:10.1017/dsi.2019.397. Chan, C. S. (2000). Can style be measured? Des Stud, 21, 277–291. Chan, T. (2016). On Styles in Product Design: An Analysis of US Design Patents. Insead, The business school for world. Chang, H. C. Lai, H. H. Chang, Y. M. (2007). A measurement scale for evaluating the attractiveness of a passenger car form aimed at young consumers. International Journal of Industrial Ergonomics, 37, 21–30. Chen, k. Shao, c. c. (2003). Managing product identity through style reappearance. Available at: www.researchgate.net/publication/229038458 Managing Product Identity through Style Reappearance. Cheutet, V. (2007) 2D semantic sketcher for a car aesthetic design, Proc. CPI. Dell’Era, C. Verganti, R. (2007). Strategies of innovation and imitation of product languages. J. Prod. Innov. Manage, 24, 580–599. Fukuda, S. (2016). Composing a Product Network for Emotional Performance. In Emotional Engineering (pp. 23–35). Cham: Springer. https://doi.org/10.1007/ 978-3-319-29433-9_2 Fenko, A. Schifferstein, H. N. and Hekkert, P. (2010). Shifts in sensory dominance between various stages of user–product interactions. Applied Ergonomics, Vol 41, No 1, pp 34–40. Green, P.E. Srinivasan, V. (1978). Conjoint analysis in consumer research: issues and outlook, J. Consum, Res, 103–123. Kreuzbauer, R. and Malter, A. J. (2005). Embodied cognition and new product design: Changing product form to influence brand categorization. Journal of Product Innovation Management, Vol 22, No 2, pp. 165–176. Hyun, k. j. Lee, j. H. Kim, M. Cho, S. (2014). Style analysis methodology: identifying the car brand design trends through hierarchical clustering. Rethinking Comprehensive Design: Speculative Counterculture, Proceedings of the 19th International Conference on ComputerAided Architectural Design Research in Asia CAADRIA, 327–336. Hyun, k. j. Lee, j. H. Kim, M. Cho, S. (2015). Style synthesis and analysis of car designs for style quantification based on product appearance similarities. Elsevier. Advanced Engineering Informatics, 29, 483–494. Hyun. K. J. Lee, J. H. (2018). Balancing homogeneity and heterogeneity in design exploration by synthesizing novel design alternatives based on genetic algorithm and strategic styling decision. Elsevier. Advanced Engineering Informatics, 38, 113–128. Hofstede, G. (2002). Dimensions do not exist: A reply to Brendan McSweeney. Human Relation, 55, 1355–1361. Hall, E. T. (1989). Beyond culture. Anchor. Li, A. (2011). Computing style, Nexus Netw. J, 13 183–193. Li, B. Dong, Y. Wen, Z. Liu, M. Yang, L. Song, M. (2018). A machine learning–based framework for analyzing car brand styling. Advances in Mechanical Engineering. Vol, 10(7), 1–17. Moradi, P. (2014). The use of emotional design for automotive design. Master thesis, Industrial design, Faculty of Razak School of Engineering and Advanced Technology, Malaysia. McCormack, J. P. Cagan, J. Vogel, C. M. (2004). Speaking the Buick language: capturing, understanding, and exploring brand identity with shape grammars. Des. Stud, 25, 1–29. Minkov, M. Hofstede, G. (2011). The evolution of Hofstede’s doctrine. Cross Cultural Management: An International Journal, 18, 10–20. Orsborn, S. Cagan, J. Pawlicki R. Smith, R. C. (2006). creating cross-over vehicles: defining and combining vehicle classes using shape grammars. AIE EDAM: Artifi. Intell, Eng. Des, Anal, and Manuf, 20, 217–246. Ostrosi, E. Bluntzer, J. Zhang, Z. Stjepandic, J. (2019). Car style-holon recognition in computer-aided design. Journal of Computational Design and Engineering, 6, 719–738. Person, O. Snelders, D. (2010). Brand style in commercial design. Des Issues, 26, 82–94. Person, O. Schoormans, J. Snelders, D. Karjalainen, T. M. (2008). Should new products look similar or different? The influence of the market environment on strategic product styling. Des. Stud, 29, 30–48. Prats, M. Earl, C. Garner, S. Jowers, I. (2006), Shape exploration of designs in a style: Toward generation of product designs. Cambridge University Press, USA. Stiny, G. Mitchell, W.J. (1978). The palladian grammar, Environ. Plan. B 5, 5–18. Tovey, M. J. (1997). Styling and design: intuition and analysis in industrial design. Design Studies, vol 18, PP 10. Vignesh, R. Suganthan, R. Prakasan, K. (2007). Development of CAD models from sketches: a case study for automotive applications. Proc IMechE Part D: J Automobile Engineering. 221(1), pp 41–47. Zhou, H. Chen, L. (2009). Research of Product Identity Design Based on Form Style and Features. 2009 IEEE 10th International Conference on Computer-Aided Industrial Design & Conceptual Design DOI: 10.1109/CAIDCD16289.2009-26-29 Nov. Zhao, D. Zhao, J. Zou, F. A Feature-Line-Based Descriptive Model of Automobile Styling and Application in Auto-design. In: CAD. IASDR, Seoul, Korea, 2009, 2503-25 | ||
|
آمار تعداد مشاهده مقاله: 297 تعداد دریافت فایل اصل مقاله: 301 |
||