شناسایی شاخص‌های مؤثر بر قیمت‌گذاری خدمات در باشگاه‌های ورزشی آمادگی جسمانی و ایروبیک

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Baker, T., Collier, D., Jayaraman, V. (2017). "A new pricing strategy evaluation model". International Journal of Operational Research, 29(3), pp: 295–316. https://www.inderscience.com/info/inarticle.php?artid=84357

Beyk, H., Saatchian, V. (2019). "Application of color psychology in the marketing of fitness and aerobics clubs". Journal of Sport Management Studies, 11(54), pp: 33-50. (In Persian). https://doi.org/10.22089/smrj.2018.5093.1993

Dolgui, A., Proth, J, M. (2010). "Pricing strategies and models". Annual Reviews in Control, 34(1), pp: 101-110. https://doi.org/10.1016/j.arcontrol.2010.02.005

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Ghazizadeh, M., Haddadi, M., Ahmadi, M. (2010). "Factors affecting the pricing and its role on increase in export". Bank and economy, 111, pp: 57-61. (In Persian). https://www.noormags.ir/view/fa/articlepage/753122/

Heidari, G. (2008). "Resources’ pricing and informative services". Journal of library and information, 11(1), pp: 279-308. (In Persian). http://lis.aqr-libjournal.ir/article_43808.html

Indounas, K. (2018). "Market structure and pricing objectives in the services sector". Journal of Services Marketing, 32(7), pp: 792-804. https://doi.org/10.1108/JSM-03-2018-008

Jain, R, K., Martyniuk, A, O., Harris, M, M., Niemann, R, E., Woldmann, K. (2003). "Evaluating the commercial potential of emerging technologies". International Journal of Technology Transfer and Commercialization, 2(1), pp: 32-50. https://www.inderscienceonline.com/doi/abs/10.1504/IJTTC.2003.001800

Kyle, G. T., Kerstter, D. L., Guadagnolo, F. B. (2003). "Manipulating Consumer Price Expectations for a 10k Road Race". Journal of sport mangment, 17, pp:142-155. https://journals.humankinetics.com/view/journals/jsm/17/2/article-p142.xml

Lee, Y. H., Kang, J. H. (2011). "Designing ticket price strategies for professional sports teams using conjoint analysis". International Journal of Sports Marketing & Sponsorship, pp: 124-137. http://www.dyane.net/linked/7.1.%20designing%20ticket%20price%20strategies%20for%20professional%20sports%20teams.pdf

Mahmoudi, A., Sajjadi, N., Goodarzi, M. (2015). "An investigation into the impact of quality of services and satisfaction on customers’ loyalty in sports clubs (bodybuilding and aerobics)". Journal of Sport Management, 7(1), pp: 31-51. (In Persian). https://doi.org/10.22059/jsm.2015.53644

Mehregan, M. R., Asgharizadeh, E., Safari, H. (2011). "Identification of Iranian Petrochemical Company's Approach in the Field of Competitive Potential Using Combined Structural Equation Modeling and Pair Comparative Logic Logic Hierarchy Process Analysis". Business Strategies-Daneshvar Behavior, l(47), p:225. (In Persian). http://journals.shahed.ac.ir/article_2199.html

Memari, J., Khabiri, M., Hamidi, M., Kazemnejad, A., Yadollahi, J. (2009). "Modeling and investigation into the efficiency of four-factor model of mixed marketing of Iran’s sport services industry". Journal of Sport Management, 1(2), pp: 133-280. (In Persian). https://iranjournals.nlai.ir/handle/123456789/362954

Nath, P., Subramanian, N., Ramakrishnan, R. (2010). "The impact of marketing capability, operativia the capability and diversification strategy on performance: A resource-based view". Industrial Marketing Management, 39, pp: 317-329. https://shop.tarjomeplus.com/UploadFileEn/TPLUS_EN_2527.pdf

Nazari, M., Bahrinejad, R. (2012). "The effect of price satisfaction dimensions on customer loyalty in the Banking industry: the case study of Mellat Bank". Iranian Management Sciences Quarterly, 7(28), 131-153. (In Persian). https://www.noormags.ir/view/fa/articlepage/125550/138

Nazari, M., Dastar, H. (2018). "Identification of Factors Affecting Overall Store Price Image (OSPI): A Meta Synthesis Approach". Journal of New Marketing Research, 8(1), p: 20. (In Persian). https://www.sid.ir/fa/journal/ViewPaper.aspx?ID=354272

Pitts, B. G., Stotlar, D. K. (2013). "Fundamentals of sport Marketing". p: 264. https://www.amazon.com/Fundamentals-Sport-Marketing-Brenda-Pitts/dp/193541240X

Saberi, A., Bagheri, G., Yazdani, H., Alidoost, E., Ghorbani, M. H. (2019). "Designing of Social Marketing Mix Model to Development of Sport for All". Quarterly Journal of Sport Development and Management, 8(2), pp: 1-22. DOI: 10.22124/JSMD.1970.3439  

Seifpanahi Shabani, J., Gharekhani, H., Naderi, F. (2018). "The Role of Sport Marketing Mix in Generating Revenue for Iranian Football Clubs". Annals of Applied Sport Science, 6(1), pp: 95-102. DOI: 10.29252/aassjournal.6.1.95

Shipley, D, D., Jobber, D. (2001). "Integrative pricing via the pricing wheel". Industrial Marketing Management, 30(3), p: 301. https://doi.org/10.1016/S0019-8501(99)00098-X

Shirzad, J. (2016). "Development of pricing model for body-building clubs’ services of Ardebil city". Master’s thesis, University of Mohaghegh Ardebili, p: 39. (In Persian). https://repository.uma.ac.ir/id/eprint/218/1/Javid%20Shirzad.pdf

Zielke, S. (2011). "Integrating Emotions in the Analysis of Retail Price Images". Psychology & Marketing, 28(4), pp: 330–359. https://onlinelibrary.wiley.com/doi/abs/10.1002/mar.20355