ارزیابی کارایی بازاریابی اینترنتی از طریق برآورد هزینه مبادله مشتری و تحلیل جذابیت آن در بخش گل‌وگیاه در ایران

REFERENCES

Agheli, L., Sahabi, B., & Solhkhah, N. (2017). The impact of transaction cost on financial development in selected OPEC members. Queensland Journal of Educational Research, 17(1), 95-120. (In Persian)

Amiri, A., Hosseini, M., Jafari, S., & Aboali, M. (2016). Factors influencing the adoption of e-commerce in the Iranian agricultural sector. Organizational Culture Management, 14(2), 541-565. (In Persian)

Briggeman, B. C., & Whitacre. B. E. (2008). Farming and the internet: Factors affecting input purchases online and reasons for non-adoption. In: Southern Agricultural Economics Association, Annual Meeting. Dallas, Texas.

Coase, R. H. (1937). The nature of the firm. Economical, 4(16), 386-405.

Cochran, W. G. (1963). Sampling Techniques. 2nd Ed. New York. J. Wiley and Sons.

Fathollahi, J., Najafi, S. M. B., & Alinajad, Z. (2016). Measuring transaction costs in the economy of Iran case study: Goodwill of retail businesses in Kermanshah. Queensland Journal of Educational Research, 15(4), 75-98. (In Persian)

Hill, R., Griffiths, W., & Lim, G. (2008). Principles of Econometrics (third ed.). New York: John Wiley & Sons, Inc.

Hoge, S., & Cecil. C. (1993). The electronic marketing manual: integrating electronic media into your marketing campaign. American Bar Association, 22, 175-185.

Hosseini, S., Khaledi, M., Ghorbani M., & Hassanpour, E. (2010). Assessing the transaction costs of agricultural bank’ credits in rural Iran. Agricultural Economics & Development, 23(2), 36-45. (In Persian)

Judge, G., Hill, C., Griffiths, W., Lee, T., & Lutkepol. H. (1988). Introduction to the theory and practice of econometrics. New York: Wiley.

Kotler, P., Bowen, J. & Makens, J. (2006), Marketing for Hospitality and Tourism, 4th ed, Upper Saddle River, New Jersey: Pearson- Prentice Hall.

Krishnamurthy, S. (2006). Introducing e-mark plan: A practical methodology to plan e-marketing activities. Business Horizons, 49(1), 51-60.

Motevasseli, M., Nikoonesbati, A., & Abniki, M. (2011). Different approaches toward transaction costs and their indications on Iran’s business and economy environment. Planning and Budgeting, 15(2), 3-33. (In Persian)

Nikouei, A. R., Rafati, M., & Bakhshodeh. M. (2010). Study of market structure and marketing system of flowers and ornamental plants in Iran: A case study of Cut-Rose flower market in Esfahan. Economics and Agriculture Development, 23(2), 135-147. (In Persian)

204. Pappas, I., G. Pateli, A., N. Giannakos, M., & Chrissikopoulos, V. (2014). Moderating effects of online shopping experience on customer satisfaction and repurchase intentions. International Journal of Retail & Distribution Management, 42(3), 187-204.

Prakosa, A., & Sumantika, A. (2021). An Analysis of Online Shoppers’ Acceptance and Trust toward Electronic Marketplace using TAM Model. In Journal of Physics: Conference Series (Vol. 1823, No. 1, p. 012008). IOP Publishing.

Sadeghi, H., Vafaei Yeganeh, R., & Aghanaseri. M. (2012). A measurement and analysis on transaction costs in Iranian economy. Majlis and Rahbord, 19(71), 5-37. (In Persian)

Sultan, H., Rachmina, D., & Fariyanti, A. (2021). Effect of Transaction Costs on Profit and the Capital Formation of Soybean Farming in Lamongan Regency, East Java. AGRARIS: Journal of Agribusiness and Rural Development Research, 7(1), 111-126.

Tchipev, P. D. (2003). The firm as transaction cost economics concept. National scientific conference on political economy. Proceeding’s volume, Ruse: publishing center of the Ruse University, 17 Aug.

Teo, T. S. H. (2005). Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore. International journal of information management, 25(3), 203-213.

Williamson, O. E. (1979). Transaction-cost economics: the governance of contractual relations. The journal of Law and Economics, 22(2), 233-261.

Yousef, A. (2017). Transaction costs: A conceptual framework. International Journal of Engineering and Management Sciences, 2(3), 131-139.