- Abuzari, Mehrnoosh, (2021), Artificial intelligence developments in judicial decision-making, Dadar scientific-student journal, new period, number 2 [in Persian].
- Badini, Hassan; Hosseinzadeh, Majid &Mohebi-fard, Samaneh, (2014), review of the theory of using legal fair (classical) in descriptive trademarks, Research Journal of Commerce, volume 19, number 73 [in Persian].
- Batty, Rob, Aug 2021, Trade Mark Infringement &Artificial Intelligence, New Zeal&Business Law Quarterly, Vol 26, No 3.
- Curtis, Lee, &Platts, Rachel, 2017, AI is coming &it will change trade mark law, Managing Intellectual Property, Vol 271.
- Emruli, Safet, Jan-Apr 2016, Trademark Protection, Absolute &Relative Grounds for Refusal of Trademark, European Journal of Multidisciplinary Studies, Vol 1, No 2.
- Gangjee, Dev Saif, 2020, Eye, Robot: Artificial Intelligence &Trade Mark Registers, In N. Bruun, G. Dinwoodie, M. Levin & A. Ohly (eds.), Transition &Coherence in Intellectual Property Law, Cambridge University Press.
- Gongol, Tomáš, Feb 2013, The preliminary ruling decision in the case of Google vs. Louis Vuitton concerning the adword service &its impact on the community law, Amfiteatru Economic Journal, Vol 15, No 33.
- Grynberg, Michael, 2019, AI &the Death of Trademark, Kentucky Law Journal, Vol 108, No 2.
- Hoy, Matthew, Jan 2018, Alexa, Siri, Cortana, &more: an introduction to voice assistants, Medical reference services quarterly, Vol 37, No 1.
- Janssens, Marie-Christine, Jun 2021, Challenges of AI Technology to Basic Notions of Trademark Law, Una Europa Virtual Seminar: Mapping the Future of Law.
- Kur, Annette, Jun 2014, Trademarks function, don’t they? CJEU jurisprudence &unfair competition principles, IIC-International Review of Intellectual Property &Competition Law, Vol 45, No 4.
- Ma, Liye &Baohong, Sun, 2020, Machine learning &AI in marketing–Connecting computing power to human insights, International Journal of Research in Marketing, Vol 37, No 3.
- RandakeviČiŪtĖ-Alpman, Jurgita, Jul 2021, The Role of Trademarks on Online Retail Platforms: An EU Trademark Law Perspective, GRUR International, Vol 70, No 7.
- Revalla, Kalyan, Oct 2018, ‘’Intelligent Trademarks: Is Artificial Intelligence Colliding with Trademark Law?’’, IUP Law Review, Vol 8, No 4.
- Sadeghi Mohsen &Shamshiri, Sadegh, (2013), the basics of trademark protection from the perspective of consumer search- cost theory, legal research quarterly, volume 17, number 68 [in Persian].
- Seng, Daniel, Nov 2019, ‘’Detecting &Prosecuting IP Infringement with AI: Can the AI Genie Repulse the Forty Counterfeit Thieves of Alibaba?’’, Artificial Intelligence & Intellectual Property.
- Sevastianova, Vera, Apr 2020, Trademark Functions in the Age of Voice Shopping: A Search Costs Perspective, Master’s thesis: Department of Accounting &Commercial Law, Hanken School of Economics.
- Trappey, Amy; Trappey, Charles &Lin, Sam, Oct 2019, Detecting trademark image infringement using convolutional neural networks, Adv. Transdiscipl Eng., Vol 10.
- West, Adam, Clifford, John &Atkinson, David, Apr 2018, ‘’Alexa, build me a brand’’ An Investigation into the impact of Artificial Intelligence on Branding, The Business & Management Review, Vol 9, No 3.
- White, Marie; Mogyoros, Alexandra &Gangjee, Dev Saif, Dec 2020, IPO Artificial Intelligence &Intellectual Property: call for views-Trade Marks, Oxford Intellectual Property Research Centre Faculty of Law University of Oxford.
- Wills, Kathleen, 2022, AI around the World: Intellectual Property Law Considerations &beyond, Journal of the Patent &Trademark Office Society, Vol 102, No 2.
Court cases
- The Court of Justice of the European Union (CJEU), The Case of L’Ore´al V. Bellure, (2009).
- The Court of Justice of the European Union (CJEU), The Case of Louis Vuitton v. Google France, (2010).
- The High Court of Justice of Engl&&Wales, The case of Och-Ziff Management Europe Ltd v Och Capital LLP, (2010)
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