تببین مدل برندسازی مکان های تاریخی با رویکرد زمینه گرا. نمونه پژوهش: تپه تاریخی هگمتانه شهر همدان

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طباطبایی نسب، سید محمد و ضراخانه، فرزانه، (1393)، تبیین مدل ارزش ویژه برنـد مقـصد در صـنعت گردشـگری (مطالعـه موردی: شهر اصفهان)، مطالعات و تحقیق‌های شهری منطقه‌ای،6 (24)، 216-193.

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