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Cultural Changes and Willingness to Change in Indigenous People of Penglipuran Bali Tourism Village During the Covid-19 Pandemic | ||
| Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies) | ||
| دوره 16، شماره 2، تیر 2023، صفحه 323-335 اصل مقاله (1.38 M) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22059/ijms.2022.338005.674933 | ||
| نویسندگان | ||
| Christian Wiradendi Wolor* 1؛ Ayatulloh Michael Musyaffi1؛ Usep Suhud1؛ Ahmad Nurkhin2 | ||
| 1Faculty of Economics, Universitas Negeri Jakarta, Indonesia | ||
| 2Faculty of Economics, Universitas Negeri Semarang, Indonesia | ||
| چکیده | ||
| As economic drivers (especially in rural communities), touristic villages have faced a very difficult situation during the COVID-19 pandemic. The sluggish tourism industry has greatly impacted the income of rural communities that depend on tourists who visit them. This study aims to understand and explore how the Penglipuran tourism village community survives amid the sluggish tourism industry due to the COVID-19 pandemic. The unit of analysis in this study was the Penglipuran Bali tourism village community, which is included in the Top 100 World Sustainable Destinations. This case study used a qualitative approach to both data collection and data analysis. Observations and semi-structured interviews were used to obtain information. The study results found that the indigenous people of the Penglipuran tourism village are willing to change and are adaptive to cultural changes to use technology without eliminating traditional norms to survive in sluggish tourism. The habit can be seen in the activities of indigenous people who return to farming and raising livestock as well as utilizing social media and e-commerce in marketing tourism villages’ products, including local handicrafts. | ||
| کلیدواژه‌ها | ||
| Willingness to Change؛ Culture Change؛ Competency؛ Creative Economy؛ Tourism Village | ||
| عنوان مقاله [English] | ||
| تغییرات فرهنگی و میل به تغییر در میان بومیان روستای توریستی پنگلیپوران بالی در طول پاندمی کووید 19 | ||
| نویسندگان [English] | ||
| کریستین ویرادندی ولور1؛ آیت الله میکائیل موسیفی1؛ اوسپ سهود1؛ احمد نورخین2 | ||
| 1دانشکده اقتصاد، دانشگاه نگری جاکارتا، اندونزی | ||
| 2دانشکده اقتصاد، دانشگاه نگری جاکارتا، اندونزی | ||
| چکیده [English] | ||
| روستاهای توریستی به عنوان پیشرانهای اقتصادی (به خصوص در جوامع روستایی) با شرایط سختی در طول پاندمی کووید 19 روبرو شده اند. عدم رونق صنعت گردشگری به شدت بر درآمد جوامع روستایی اثر گذاشته است، درآمدی که به توریست های بازدید کننده متکی است. این مطالعه به دنبال بررسی و درک نحوه بقای جامعه گردشگری روستای پنگلیپوران در دوره عدم رونق صنعت توریسم در طول پاندمی کووید 19 است. واحد تحلیل در این تحقیق، جامعه گردشگری روستای پنگلیپوران بالی در اندونزی بود که در بین 100 مقصد گردشگری پایدار جهان قرار دارد. این تحقیق موردی از رویکرد کیفی برای جمع آوری و تحلیل داده ها استفاده کرد. به عبارت دقیق تر، از مشاهده و مصاحبه های نیمه ساختار یافته برای کسب اطلاعات استفاده شد. نتایج تحقیق نشان می دهند که مردم بومی روستای گردشگری پنگلیپوران میل به تغییر دارند و می خواهند با تطبیق خود با تغییرات فرهنگی و استفاده از فناوری در دوره عدم رونق توریسم دوام بیاورند بدون اینکه هنجارهای سنتی را از بین ببرند. این عادت را می توان در فعالیت های آنها مثل بازگشت به کشاورزی و دامداری و استفاده از شبکه های اجتماعی و تجارت الکترونیکی برای بازاریابی محصولات روستاهای گردشگری (مثل صنایع دستی محلی) مشاهده کرد. | ||
| کلیدواژه‌ها [English] | ||
| میل به تغییر, تغییر فرهنگی, شایستگی, اقتصاد خلاق, روستاری گردشگری | ||
| مراجع | ||
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