1دانشجوی دکتری مدیریت ورزشی واحد ساری، دانشگاه آزاد اسلامی، ساری، ایران
2استادیار، گروه مدیریت ورزشی، واحد ساری، دانشگاه آزاد اسلامی، ساری، ایران
3استادیار مدیریت ورزشی موسسه آموزش عالی غیر دولتی ادیب مازندران
چکیده
هدف از این پژوهش تدوین مدل ارتقای سیستم بیمة ورزشی در کشور بود. روش تحقیق از نوع تحقیقات کیفی با رویکرد اکتشافی و سیستماتیک بود. جامعة آماری شامل دو بخش منابع انسانی (مدیران و استادان) و منابع اطلاعاتی (کتاب‌ها، مقالات، اسناد، رسانه‌ها و ...) بود. نمونه‌گیری به تعداد قابل کفایت بر مبنای رسیدن به اشباع نظری به‌صورت قضاوتی انجام گرفت (17 نفر و 68 منبع). ابزار پژوهش شامل مطالعة کتابخانه‌ای و مصاحبه‌های اکتشافی ساختارمند بود. روایی ابزار براساس اعتبار حقوقی و علمی نمونة آماری، نظر خبرگان و ضریب توافق بین مصححان کدگذار ارزیابی و تأیید شد. به‌منظور تحلیل یافته‌ها از روش کدگذاری چندمرحله‌ای و رویکرد تحلیل سیستمی استفاده شد. متغیرهای اصلی در مدل مفهومی شامل بهبود خسارت مشتری، بهبود حق بیمه، توسعة دامنة پوشش، ارتقای رضایت مشتریان، ترویج سواد بیمه‌ای ورزش، استانداردسازی کیفیت خدمات، کارامدسازی مدیریت راهبردی، ارتقای سیستم نظارت، روزامدسازی قوانین، ارتقای ضریب نفوذ بیمه، ظرفیت‌سازی شبکة ارتباطی، توسعة امکانات مراکز، توانمندسازی سرمایة انسانی، فراگیرسازی آموزش و فرهنگ‌سازی بیمه و بهینه‌سازی مدیریت مالی بیمة ورزشی بود. این متغیرها در پنج سطح متوالی، ساختار، قابلیت، فرایند، عملکرد و پیامد چارچوب‌بندی شدند. براساس مدل پژوهش می‌توان گفت که ارتقای سیستم بیمة ورزشی نیازمند تقویت مؤلفه‌های ساختاری، قابلیتی، فرایندی، عملکردی و پیامدی است و میزان تحقق توسعة آن به برایند اثر عوامل این سطوح وابسته است.
Developing a Conceptual Model for Improving the Sports Insurance System in Iran
نویسندگان [English]
Horieh Galini1؛ Vahid Shojaei2؛ Mohammad Hami2؛ Bahare Soleymani Tapesari3
1Ph.D. Student of Sport Management, Sari Branch, Islamic Azad University, Sari, Iran
2Assistant Professor; Department of Sport Management, Sari Branch, Islamic Azad University, Sari, Iran
3Assistant Professor of Sport Management, Adib Mazandaran Institute of Higher Education
چکیده [English]
The purpose of this study was to develop a model for improving the sports insurance system in the country. The research method was qualitative research with a heuristic and systematic approach. The statistical population consisted of two sections: human resources (managers, professors, etc.) and information resources (books, articles, documents, media, etc.). Adequate sampling was performed on the basis of theoretical saturation (17 persons and 68 documents). The research tools included library study and exploratory framework interviews. The validity of the instrument was evaluated and validated based on the legal and scientific validity of the statistical sample, expert opinion, and coefficient of agreement between coders. To analyze were used the findings the multi-step coding method and the system analysis approach. The main variables in the conceptual model was include; Improve customer damage, Premium improvements, Development of coverage range, Improving customer satisfaction, Promoting sports insurance literacy, Standardization of service quality, Streamlining strategic management, Upgrading the surveillance system, Updating the rules, Improving insurance penetration rate, Communication network capacity building, Development of facilities, Empowering human capital, Incorporate insurance education and culture and the financial management optimization sports insurance. These variables were classified into five successive levels: structure, capability, process, performance and outcome. Based on the framework, it can be said that upgrading the sports insurance system requires strengthening the structural, capability, process, performance and consequence components, and the extent to which its development is realized depends on the outcome of the factors of these levels.
کلیدواژه‌ها [English]
Insurance system, Insurance management, Sports insurance, insurance promotion, Conceptual model
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