- Adib Hajbagheri, M. (2006). Grounded theory methodology: the way of theorizing in the humanities and health. Tehran, Iran: Boshra Publication. (In Persian)
- Askarian,F., Lotfi, Kh., Lotfi Yamchi, S. (2016). Investigation of technical and non-technical issues of e-commerce of sports goods (Case study: East Azarbaijan province). Journal of Sport Management and Motor Behavior, 12(24), 95-106. (In Persian)
- Bagheri Kani, M. H., & Azar, A. (2005). New approach to internet marketing mix. Management research in Iran, 9(2), 1-27. (In Persian)
- Bazargan, Abbas. "An introduction to qualitative and mixed methods research." (2010). (In Persian)
- Bickel, A. (2012). Trends in online sport marketing (doctoral dissertation, california polytechnic state university, san luis obispo). 87-92.
- Bireline, G. M. (2014). Social media in sports: A phenomenological study of athletes and online communication. Liberty University. PP 113-128.
- Danaee-fard, H., & Mozaffari, Z. (2009). Improving the Reliability and Validity in management qualitative Research: Abating the audit strategy research. Journal of Management researches, 1, 131-62. (In Persian)
- Gounaris Spiros, Sergios Dimitriadis and Vlasis Stathakopoulos (2010), “An examination of the effects of service quality and satisfaction on customers’ behavioral intentions in e-shopping, Journal of Services Marketing, 24/2 (2010) 142–156.
- Green, M. R. (2016). The impact of social networks in the development of a personal sports brand. Sport, Business and Management: An International Journal, 6(3).PP 274 – 294.
- Hooman, H. A. (2010). A practical guide to qualitative research. Samt Publication,. P 18-20. (In Persian)
- Hur, Y. & KO, Y. J., & Claussen, C. L. (2011). Acceptance of sports websites : a conceptual model. International Journal of Sports Marketing & Sponsorship. (April), 209-225.
- Li,M. Hofcare,S.& Mahony,D. (2001). Economics of sport. Morgantown, WV: Fitness Information Technology. PP 81-83.
- Manian, A., ronaghi, M. (2015). A Comprehensive Framework for E-marketing Implementation by Meta-Synthesis Method. Journal of Business Management, 7(4), 901-920. (In Persian)
- Mirfakhradini, S., hatami nasab, S., taleeifar, R. (2010). Description of Electronic Customer Relationship Management Situation. Journal of Business Administration Researches, 1(2), 48-77. (In Persian)
- Quaddus, M. and Achjari, D. (2005). A model for electronic commerce success. Telecommunication Policy. Vol. 29. pp. 127-152.
- Rahimizadeh M, Sajadi S N, Goodarzi M, Jalali Farahani M. A 3-Dimensional Model of E-Commerce Development Challenges in the Sport Industry in Iran. 3. 2018; 6 (20):9-20 (In Persian)
- Rahimizadeh, M., Sajjadi, S., Goodarzi, M. (2016). A Comparison of Online Marketing, Media Contents and Interaction with Fans through Official Websites of Football Clubs in Iran, Asia and Europe. Sport Physiology & Management Investigations, 8(2), 109-121. (In Persian)
- Rojuee, M., Ezzatzadeh, M., Saeedi, S. (2015). Analyzing Factors Affecting on Internet Marketing Success in Selling E-books. Journal of Academic librarianship and Information Research, 49(2), 255-275. (In Persian)
- Roşca, V. (2014), “Web interfaces for e‐CRM in sports: Evidence from Romanian Football”, Management & Marketing. Challenges for the Knowledge Society, Vol. 9, No. 1, pp. 27‐
- Scholl, H. J., & Carlson, T. S. (n.d.). Professional sports teams on the Web: a comparative study employing the information management perspective. European Sport Management Quarterly. (September 2012), 37-41.
- Stats, I. W. (2014). Internet usage statistics: World internet users and population stats. Available at. http://www.internetworldstats.com/stats.htm.
- Strauss, A. Corbin, J (2010). "Principles of Qualitative Research Methodology: Basic Theory; Procedures and Methods". Translated by Buick Mohammadi; Publications of the Institute of Humanities and Cultural Studies. P.101. (In Persian)
- Turban, E. and Maclean, E. and Wetherbe, J. (2002). Information technology for management. 3th Edition. Juhn Wiley & Sons, New Jersey.
- Yazdanpanah, A. A. (2005). E-business. Concepts and theories. Shahid Beheshti Publications. P12. (In Persian)
- Yoo, Jinhee (2014). "Examination of a Model for Online Purchase of Sport Products". Dissertation of the degree of doctor of philosophy in university of Minnesota. 132-138.
- Yousefi B, Taheri HR, Shojaei V. Investigation of Sport Marketing Through Internet, With Emphasizing On 4ps. Research on Sport Sciences. 2007;5(15):81-95 (In Persian)
|