تأملی بر پیشایندهای تابآوری در برابر اطلاعات منفی در بین مصرف‌کنندگان کالاهای دیجیتال

آذر، عادل، رستگار، عباسعلی و باقری قره­بلاغ، هوشمند (1398). رهبری تحول‎آفرین برند خاص: واکاوی نقش رفتارهای برند‎ساز کارکنان بر بشارت برند در شرکت‎های بیمه. مدیریت بازرگانی، 11(1)، 141-162.

ابراهیم­پور ازبری، مصطفی، اکبری، محسن و رفیعی رشت­آبادی، فاطمه (1394). نقش بازاریابی تجربی در تعهد به برند با میانجی‌گری اعتماد و وفاداری به برند. مدیریت بازرگانی، 7(4)، 783-804.

رضائی کلیدبری، حمیدرضا، طالقانی، محمد و علوی فومنی، سیده فاطمه (1396). تأثیر تجانس و شخصیت برند بر وفاداری مشتریان (مطالعۀ موردی: مقایسۀ برندهای گوشی همراه ایرانی و چینی). مدیریت بازرگانی، 9(2)، 317-336.

روشندل اربطانی، طاهر (1395). تأثیر شبکه­های اجتماعی در بهبود وفاداری و ارتباط مشتری‌ـ برند‌ (مطالعۀ موردی: برند لپ‌تاپ). مدیریت بازرگانی، 8(3)، 587-606.

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