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خسروی پور, بهمن, یزدان پناه, مسعود, سواری ممبنی, آمنه. (1401). تعیین عوامل مؤثر بر رفتار حفاظت از برق خانوارهای روستایی استان خوزستان: کابرد مدل فعال سازی هنجار (NAM). , 53(1), 75-89. doi: 10.22059/ijaedr.2020.303446.668911
بهمن خسروی پور; مسعود یزدان پناه; آمنه سواری ممبنی. "تعیین عوامل مؤثر بر رفتار حفاظت از برق خانوارهای روستایی استان خوزستان: کابرد مدل فعال سازی هنجار (NAM)". , 53, 1, 1401, 75-89. doi: 10.22059/ijaedr.2020.303446.668911
خسروی پور, بهمن, یزدان پناه, مسعود, سواری ممبنی, آمنه. (1401). 'تعیین عوامل مؤثر بر رفتار حفاظت از برق خانوارهای روستایی استان خوزستان: کابرد مدل فعال سازی هنجار (NAM)', , 53(1), pp. 75-89. doi: 10.22059/ijaedr.2020.303446.668911
خسروی پور, بهمن, یزدان پناه, مسعود, سواری ممبنی, آمنه. تعیین عوامل مؤثر بر رفتار حفاظت از برق خانوارهای روستایی استان خوزستان: کابرد مدل فعال سازی هنجار (NAM). , 1401; 53(1): 75-89. doi: 10.22059/ijaedr.2020.303446.668911

تعیین عوامل مؤثر بر رفتار حفاظت از برق خانوارهای روستایی استان خوزستان: کابرد مدل فعال سازی هنجار (NAM)

تحقیقات اقتصاد و توسعه کشاورزی ایران
مقاله 5، دوره 53، شماره 1، فروردین 1401، صفحه 75-89    اصل مقاله (1.14 M)
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.22059/ijaedr.2020.303446.668911
نویسندگان
بهمن خسروی پور* 1؛ مسعود یزدان پناه2؛ آمنه سواری ممبنی3
1استاد گروه ترویج و آموزش کشاورزی، دانشکده‌ی مهندسی زراعی و عمران روستایی، دانشگاه علوم کشاورزی و منابع طبیعی خوزستان، اهواز، ایران
2دانشیار گروه ترویج و آموزش کشاورزی، دانشکده‌ی مهندسی زراعی و عمران روستایی، دانشگاه علوم کشاورزی و منابع طبیعی خوزستان، اهواز، ایران
3دانش‌آموخته‌ی دکتری ترویج و آموزش کشاوری و توسعه روستایی، دانشکده‌ی مهندسی زراعی و عمران روستایی، دانشگاه علوم کشاورزی و منابع طبیعی خوزستان، اهواز، ایران
چکیده
     نسبت مصرف برق مسکونی به کل مصرف انرژی در دهه­های گذشته در سراسر جهان به سرعت افزایش یافته است. درک نقش عوامل روانشناختی در زمینه رفتار حفاظت از برق در ارتقاء رفتارهای صرفه­جویی در مصرف برق و کاهش آلودگی­های زیست­محیطی برای توسعه پایدار یک کشور بسیار مهم است. در این مطالعه، به منظور بررسی عوامل مؤثر بر رفتار حفاظت از برق، از مدل فعال­سازی هنجار استفاده گردید. جامعه آماری پژوهش را خانوارهای روستایی دو شهرستان باغملک و حمیدیه در استان خوزستان (8450=N) تشکیل داده و با استفاده از فرمول کوکران، نمونه­ای به حجم 440 خانوار تعیین و از روش نمونه­گیری چند مرحله­ای خوشه­ای تصادفی، خانوارها انتخاب شدند. ابزار جمع­آوری اطلاعات، پرسشنامه­ای بود که روایی صوری آن توسط متخصصین شامل دو گروه اعضای هیأت علمی گروه ترویج و آموزش کشاورزی و کارشناسان سازمان آب و برق تأیید گردید. افزون بر این، برای تعیین میزان پایایی بخش­های مختلف پرسشنامه، از پیش آزمون و محاسبه ضریب آلفا کرونباخ استفاده شد که بین 72/0 تا 92/0 بود و مورد تأیید قرار گرفت. به منظور تجزیه و تحلیل داده­ها جهت آمار توصیفی، همبستگی و رگرسیون از نرم افزار (SPSS(V20 استفاده شده است. نتایج آزمون همبستگی نشان داد متغیر رفتار با متغیرهای آگاهی از عواقب، خودکارآمدی، مسئولیت­پذیری موقعیتی، هنجار اخلاقی، آگاهی از نیاز، احساس غرور و احساس گناه رابطه مثبت و معنادار دارد. به طور کلی نتایج این بررسی نشان داد، هنجار اخلاقی، احساس گناه و احساس غرور بر رفتار خانوارهای روستایی نسبت به حفاظت از برق تاثیر دارند. نتایج این مطالعه پیامدهای مهمی برای سیاست­گذاران که هدف آن­ها ترویج طیف گسترده­ای از رفتارهای صرفه­جویی در برق می­باشد را به همراه دارد.
کلیدواژه‌ها
مدل فعال‌سازی هنجار؛ حفاظت از برق؛ خانوارهای روستایی؛ استان خوزستان
عنوان مقاله [English]
Determining the factors affecting the electricity protection behavior of rural households in Khuzestan province: Using the Norm Activation Model (NAM)
نویسندگان [English]
Bahman Khosravipour1؛ Masoud Yazdanpanah2؛ Ameneh Savari Mombeni3
1Professor, Department of Agriculture Extension and Education, Faculty of Agricultural Engineering and Rural, University of Agricultural Sciences and Natural Resources Khuzestan, Ahvaz, Iran
2Associate Professor, Department of Agriculture Extension and Education, Faculty of Agricultural Engineering and Rural, University of Agricultural Sciences and Natural Resources Khuzestan, Ahvaz, Iran
3PhD Graduate, Agricultural Extension and Education and Rural development, Faculty of Agricultural Engineering and Rural, University of Agricultural Sciences and Natural Resources Khuzestan, Ahvaz, Iran
چکیده [English]
The proportion of residential electricity consumption in the total energy consumption has increased rapidly in the past decades all over the world. Understanding the role of psychological factors in the field of electricity protection behavior in promoting energy saving behaviors and reducing environmental pollution is very important for the sustainable development of a country. In this study, in order to investigate the factors affecting the behavior of electrical protection, the norm activation model was used. The statistical population of the study consists of rural households in Baghmalek and Hamidiyeh counties in Khuzestan province (N = 8450). Using Cochran's formula, a sample of 440 households was determined and households were selected by multi-stage random cluster sampling. The data collection tool was a questionnaire whose face validity was confirmed by experts including two groups of faculty members of the Department of Agricultural Extension and Education and experts of the Water and Electricity Organization. In addition, to determine the reliability of different parts of the questionnaire, pre-test and calculation of Cronbach's alpha coefficient was used, which was between 0.72 to 0.92 and was confirmed. In order to analyze the data for descriptive statistics, correlation and regression, SPSS (V20) software was used. The results of correlation test showed that the behavior variable has a positive and significant relationship with the variables of awareness of consequences, self-efficacy, situational responsibility, moral norm, awareness of needs, feelings of pride and guilt. In general, the results of this study showed that moral norms, feelings of guilt and feelings of pride affect the behavior of rural households towards electricity protection. The results of this study have important implications for policymakers who aim to promote a wide range of electricity -saving behaviors.
کلیدواژه‌ها [English]
Norm activation model, electricity protection, rural households, Khuzestan province
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آمار
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