ساخت و اعتباریابی مقیاس تصویر برند ورزشکار ایرانی

Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, Vol. 34,  pp.  34756.

Alawadhi,R. Ors, M. (2020). Effect of Celebirity Endorsement on Consumers Purchase Intention in   the Mediation Effect of Brand Image.

Arai,A. (2010). Branding Individual Athletes: Developing A Model of Athlete Brand Image. Thesis for the Degree of master of Science, University of Florida.

Aria, A, Ko, Y.J., Ross, S. (2014). Branding Athletes: Exploration and conceptualization of athlete brand Image. Sport Management Review, 17, 97- 106.

Asadollahi ,Eh., Tojari ,F., Zarei,A.(2017a). Study of Relationship and Comparison Effect of Promotional and Advertising Medias on Transfer of Brand Identity and Sports Commitmentin Footbal. Communication Management in Sports Media 4(15),15-25.

Asadollahi, E., Tojari, F., Zarei, A. (2020). Path Analysis of Relationship of Promotional Tools with Transferring Brand Identity and Sport Commitment in the Consumers of Premier League of Football (case study: Padideh F.C). Journal of Sport Management and Motor Behavior, (), -. doi: 10.22080/jsmb.2020.12359.2632

Asadollahi, E., Tojari, F., Zarei, A. (2017b). The Effect of Promotional Tools on Conveying Brand                                                                                                                                                         Identity from Sport Consumers’ Viewpoint in the Country’s Premier League. International Journal of Applied Exercise Physiology.6(3).32-41. DOI:10.22631/ijaep.v6i3.187

Bagheri, M.  Elahi, Akbari Yazdi, H.(2021). Determining The Effect of Sports Celebrity’s Brand Image on Loyalty and Purchase Intention of Customer: The Case of Iranian Olympic Champion Hasan Yazdani. Journal of Sport Management, 8 (2),30-40. (in Persian).

Bertea,E & Zait,A.(2013).Scale Validity in Exploratory stages of  Research. Management & Marketing,11:38-46.

Bradic, L. (2015). Celebrity Endorsements on Social Media Are Driving Sales and Winning Over Fans     Social Media Week. [online] Social Media Week. Available via:                                 https://socialmediaweek.org/blog.

Browne, M. W., & Cudeck, R. (1992). Alternative ways of assessing model fit. Sociological Methods and Research, 21, 230-258.

Deheshti,M ,Firouzjah,J, Alimohammadi,H. (2016). The relationship Between Brand Image and Brand Trust in Sporting Goods Consumers. Ann Appl Sport sci, 4(3),27-34.

Erdogan,B. & Baker,M.J. (1999).Celebrity endorsement: Advertising Agency Managers Perspective. Cyber journal of Sport marketing 3 (3).

Hsieh,w.l.&Huang, M.J. (2013).Marketing strategies for building the Brand Image of table tennis paddles. The 13 th sport science congress may 11-12,Paris, France.

Isoraite, M. (2018).Brand Image   Development. ECOFORUM Journal,7,1(14).

Jain, A. (2021). Social Media VS Traditional Media and Their Impact On Brand Image Communication On Indian Millennials. IT in Industry, 9(1), 1359-1373.

Jones, M.J. & Schumann, D.W. (2000). The Strategic Use of Celebrity Athlete Endorsers in Sports Illustrated: An Historic Perspective. Sport Marketing Quarterly, 9, pp. 65-76. Journal of Business Research-TURK, 12(1), 454-468.

Kashkar, S., Ghafouri, F., Aramoun, S. (2016). Determining Human-National Brand Characteristics in Sport and its Social Acceptance in Iranian Product Marketing. Two Quarterly Research in Sport Management and Motor Behavior, 11: 91-104. (in Persian).

Khabiri, M. Tojari, F. (2011). Sport & Event Marketing. Tehran, Samt, 197. (in Persian).

Khodadad Hosseini, H., Jafarzadeh Konari, M., Bakhshizadeh, A. (2015). A study of brand equity from the perspective of beliefs that shape consumers' attitudes toward sports advertising (soccer). Sport Management Studies, 28, 54-42. (in Persian).

Kline, R.B. (1998). Principles and Practice of Structural Equation Modeling. New York, NY: The Guilford Press.

Kunkel, T. Doyle, J. Na, S. (2020). Becoming more than an athlete: Developing an athlete’s personal brand using strategic philanthropy. European Sport Management Quarterly. DOI:    10.1080/16184742.2020.1791208.

Lesaule,M. & Bouvier,M. (2017). The Role of Athleteʼs Sponsorship on the Marketing Strategy of a Sport Brand. A Qualitative Study Conducted at HEAD France. Degree of Master.Umea School of Business and Economics Universitet.

McGhee, T. (2012). The rise and rise of athlete brand endorsements. Journal of Brand Strategy, 1(1), pp. 79-84.

Mei, W. (2021). The Effect of Factor and Source Credibility of NBA Athlete Celebrity’s Endorsement Toward Chinese Customers’ Brand Perception and Brand Loyalty: A Case of Kobe Bryant in Ele.me’s Advertisement on Weibo. Bangkok University. http://dspace.bu.ac.th/jspui/handle/123456789/4757.

Mihai, B. Marius, P. (2018). Branding in Sport . Annals of the Constantin Brancusi University of Targu jiu , Economy Series , 5 , 35 – 41.

Mohammad Beigi, A., Mohammad Salehi, N., Gol, M, A. (2014). Validity and Reliability of Different Measurement Tools and Methods in Applied Health Research. Journal of Rafsanjan University of Medical Sciences, 13 (12): 1153-1170.(in Persian).

Momeni, M., Faal Ghayoumi, A. .(2015). Statistical Analysis Using SPSS, Tehran, Author, Eighth Edition. (in Persian).

Nasr Esfahani,D .,Tojari,F., Zarei , A ., Esmaeili,M.(2015).Relationship between Brand Image and Loyalty of Fans in Iran’s Football Prem-ier League Clubs. International Journal of Review in Life Sciences.5(8). 314-319.

Nasr Esfahani,D., & Tojari,f., &Zarei,A., & Esmaeili,M.(2015). Investigating the Relationship Between Brand Image and Sponsorship in Fans of Iranian^,s Football Premier league. Indian journal of Fundamental and Applied Life Sciences,5 (2):3083-3088.

Ohanian, R.(1990).Construction and validation of a scale to measure celebrity endorsers perceived expertise, trustworthiness, and attractiveness.  Journal of Advertising, vol. 19, no. 3, pp. 39-52.

Ojaghi, A., Tojar, F., Esmaeili, M. (2014). Examine loyalty of  Wushu  premier  league  team  athletes  to sport  brands. Indian Journal of Fundamental and Applied Life Sciences .4 (S4).1848-1851.

Rai, J.S., Yousaf, A., Itani, M.N. and Singh, A. (2021). Sports celebrity personality and purchase intention: the role of endorser-brand congruence, brand credibility and brand image transfer. Sport, Business and Management, https://doi.org/10.1108/SBM-06-2020-0062.

 

Rasuli, S, M., Saatchian, V., Elahi, A. (2014). Prioritization the aspects of athlete's endorsement on costumers purchase intention. Sport Management Studies, 6 (24), 59-74. (in Persian).

Saeemian, S., Mohammadian, M., Mirmoeni, H., Shahrokhi, F. (2013). Investigating the Impact of Cultural Components on the Personal Brand Model Based on Individual Competencies. Journal of Cultural Management, 7(22), 71- 86. (in Persion).

Saffar, Y., Azimzadeh, S, M., Kafashpour, A. (2016). Analysis of Factors Influencing the Brand Image of Professional Athletes. Two Quarterly Journal of Sport Management and Development, Issue 1, Series 8. (in Persian).

Sassenberg, A.M, Verreynne, M.L, Johnson Morgan, M. (2012). A sport Celebrity Brand Image: A conceptual Model. International Journal of organizational Behavior, 17 (2), 108-121.

Saxena, N.K, Dhar,v.(2017). Brand Image:A Seasoned Review.Asian J.Management, 8(1):103-106.

Sharifi, A., Aslankhani, M.A., Tojari, F. , Doroudian, A.A. (2019). The Effect of Service Brand Elements on Loyalty of Football Premier League Fans and An Investigation of the Validity and Reliability of the Questionnaire. Quarterly new trends in sport management.7(26).65-77.

Sharifi1, A., Aslankhani, M.A., Tojari, F., Doroudian, A.A. (2019). Designing SEM Model of Fans Loyalty in Iran football premier League Based on Service Brand Dimensions. Applied Research of Sport Management .7(3),45-54.

Stevens, J., Lathrop, A., & Bradish, C. (2003). Who is Your Hero? Implications for Athlete Endorsement Strategies. Sport Marketing Quarterly, 12(2), 103-110.

Swartz.H.& Gazley,A.(2015). The Effect of Social Media Use by Athletes on Brand Image. AM 2015-The Magic in Marketing Conference Programme. http://programme. exordo.com/am 2015.

Tajnesaei, H, R. Taleban, Z. Dehghan Chachkami, M. (2014). Athlete brand image: Identify and investigation of athletes brand image in the fan viewpoint (Case study: Ali Daei). New Marketing Research Journal,127-144.(in Persian).

Tojari, F. & et all. (2015). Brands and branding. Isfahan, sana, 70. (In Persian).

Tojari, F. Aboodarda, Z. (2013). Consumer behavior in sport and events: marketing action. Tehran:Hatmi,125.(in Persian).