- Duncan, Thomas R. (2002). “Using Advertising & Promotion to Build Brands”. McGraw-Hill.
- Reid & Mike.(2005). “Performance auditing of integrated marketing communication action and outcomes”. Journal of advertising. Vo, 34. N0,4
- Nesaee, Vahid. (2009).” "Principles and Techniques of Marketing” Terme Publications. First ed.(In Persian)
- Roosta, Ahmad, Aghaei, Mohammad, (2006). “Designing an Effective model of Integrated marketing communications” Marketing Management Conference. (In Persian).
- Oancea Olimpia,Elena Mihaela. (2015). “The Influence of The Integrated Marketing Communication on the Consumer buying behavior”. 2nd GLOBAL CONFERENCE on BUSINESS, ECONOMICS, MANAGEMENT and TOURISM, 30-31 October 2014, Prague, Czech Republic.
- Beiranvand, Vahid. (2010). “Manage marketing ads”. Industrial Management Publications. First ed.(In Persian).
- Duncan, Thomas R & Moriarty, Sandra. (1998). “A Communication-Based Marketing Model for Managing Relationships” Journal of Marketing, 62 (2), 1–13.
- Nojbaee, Seyed Sadra(2013). “Development and Standardization of Swanson's Reading Metacognition”. Journal of Basic and Applied Scientific Research. 3(3)542-549
- Roulac , S.E. (2006) . “Brand + beauty + utility + property value”, Property Management, Vol.25 No.5, pp. 428-446.
- Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: Research findings and future priorities. Marketing Science, 25(6), 740–759.
- Keller, K.L. (2001), Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication Programs in “Journal of Marketing Management”, 17 (September), pp. 819‑847.
- Kliatchko, J. (2008). Revisiting the IMC construct: A revised definition and four pillars. International Journal of Advertising, 27(1), 133–160.
- Kitchen, P. J., Spickett-Jones, J. G., & Grimes, T. (2007). Inhibition of brand integration amid changing agency structures. Journal of Marketing Communications,13, 149–168.
- Mihart, Camelia, (2012). Modelling the influence of integrated marketing communication on consumer behaviour: an approach based on hierarchy of effect concept Social and Behavioral Sciences 62 . p, 975 – 980.
- Mihart , Camelia, (2012). “Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process “.International Journal of Marketing Studies Vol. 4, No. 2
- Reid, Mike. Luxton, Sandra . and Movondo, Felix (2005). “The Relationship between Integrated Marketing Communication, Market Orientation, and Brand Orientation”, Journal of Advertising, Vol. 34, No. 4. P 11-23.
- Shimp, T. (2003), “Advertising, promotion: Supplemental aspects of Integrated Marketing Communications”. (6th ed.), South-Western, Mason
- Cornelissen, Joep P. (2000). “Integration in Communication Management: Conceptual and Methodological Considerations,” Journal of Marketing Management, 16, 597–606.
- Parsafard, Mommadreza. (2011), “Investigation Investigating the relationship between the implementation of integrated marketing communications and market performance, case study; Mellat bank”.(MSc). Management faculty. University of Tehran. (In Persian).
- Cornelissen, Joep P. (2001). “Integrated Marketing Communications and the Language of Market Development,” International Journal ofAdvertising, 20 (4), 483–499.
- Low, George S. (2000), Correlates of Integrated Marketing Communications, Journal of Advertising Research, 40 (3), 27–39.
- Pettit, R., Cook, W., Belmont, D and Sokolyanskaya, I. (2008). “Experiential marketing: a master of engagement. First edition”. The advertising research foundation edition. PP: 10-14.
- Barbara, H.M & William, F. (2005). “Statistical methods for health care research”. Lippincott Williams and Wilkins. A welters clawer company. PP: 325-330.
- Završnik, Bruno. (2011). “Implementation of Integrated Marketing Communication on Market Performance of Brands in the Field of OTC Products”. Proceedings of 8th International Conference «Economic Integration, Competition and Cooperation», 6-9 April, Opatija, University of Rijeka – Faculty of Economics.
- Luxton, S. Reid, M. Mavondo, F.(2007) “ IMC, its Antecedents and Brand Performance”. Department of Marketing, Monash University .
- Porcu , Lucia . del Barrio-García, Salvador and Kitchen, Philip J. (2012). “How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects”. COMUNICACIÓN Y SOCIEDAD, Vol. XXV • num. 1. 313-348
- Vantamay, Somphol.(2011).“Performances and measurement of integrated marketing communications of advertisers in Thailand”. Journal of global management. Vol 1, n.1.
|