طراحی مدل تأثیر اصالت برند و ارزش ویژۀ برند بر وفاداری تماشاگران به برند در باشگاه‌های لیگ برتر والیبال ایران (مطالعۀ موردی: باشگاه والیبال بانک سرمایۀ تهران)

1. Ross, S., James, J., Vargas, P. (2006). “Development of a scale to measure team brand associations in professional sport”. Journal of Sport Management, 20(2), pp: 260-279.
2. Sajjadi, Seyyed Nasrollah; Khabiri; Mohammad; Alizadeh Golrizi, Abolfazl (1391). Factors Affecting Fans' Loyalty to the Popular Football Team's Professional Brands, Sports Management Studies, Vol. 18, pp. 100-81.
3. Mehrabi, A.I., H. Aghajani, M., (2014). "The Effect of Social Media Marketing on Customers’ Brand Loyalty" International Journal of Academic Research in Business and Social Sciences, 4: p: 16.
4. Beegam, R., (2014). "Building Brand Loyalty Through Social Media Marketing Indian". Journal of Research, 3: p. 2
5. Kunkel, T., Funk, D. C., King, C. (2014). “Developing a conceptual understanding of consumer-based league brand associations”. Journal of Sport Management, 28(1), pp: 49-67.
6. Keller, K. L. (2008). “Strategic brand management-building, measuring, and managing brand equity”. 3rd Edition. Upper Saddle River, NJ: Pearson/Prentice Hall, United States, pp: 171-175.
7. Martínez, E., Montaner, T., Pina, J. M. (2009). “Brand extension feedback: The role of advertising”. Journal of Business Research, 62, pp: 305–313.
8. Apostolopoulou, A., Gladden, J. M. (2007). “Developing and extending sports brands”. In: J. Beech and S. Chadwick (Eds.). The Marketing of Sport. Prentice Hall, Financial Times, London, pp: 168-210.
9. Beverland, M. B., & Farrelly, F. J. (2009)”The quest for authenticity in consumption: Consumers’ purposive choice of authentic cues to shape experienced outcomes”, Journal of Consumer Research, 36: 838–856.

10. Sajjadi, Seyyed Nasrallah, Rajabi, Hussein, Abdolati, Mohammad and Tariqi Rasul. (1392). Investigating the Factors Affecting the Brand Value of the Persepolis Club of Tehran. New Approaches to Sport Management. Round 1, No. 3, pp. 52-43.

11. Khodadadi, Mohammad Rasool, Farahani, Abolfazl, Ghasemi, Hamid and Henry Habib (1396). Sports management. Study of the Factors Affecting Attitudinal and Behavioral Fidelity in FBBE Clubs in Iran's Soccer League. Sports Management. 9, No. 3. P. 387-373.

12. Torabi Sadeh, Maryam (1395). The Effect of Perceived Customer Satisfaction on the Choice of Brand by Using the Loyalty Mediator Variable, Master's Thesis, Payame Noor University of Karaj.

13. Laughing, Niloofar, Ethucia, Venus and Mokhtari, the Dean of Mary (1397). Brand-specific Brand-Brand Relationship in Consumer Trends, Selected by the National Football League. Applied Research in Sport Management. Year 6, Number 4 (24th period). P. 91-83 .

14. Simonsson, Elin. (2012). "How can Brand Equity serve as a platform for Brand Extension? Case study Salomon". B.A Thesis, School of Business, Economics & Law, University of Gothenburg, Sweden. pp. 45-47.

15. Guti and Zangin (2013), in their research titled "The Relationship Between Brand Trust, Brand Effect, Attitudinal Fidelity and Behavioral Loyalty: A Field Study of Sneakers in Turkey.

16. Doyle, J. P., Filo, K., Mcdonald, H., Funk, D. C. (2013). “Exploring sport brand double jeopardy: The.

17. Biscaia, R., Ross, S., Yoshida, M., Correia, A., Rosado, A., Moroco, J. (2015). "Investigating the role of fan club membership on perceptions of team brand equity in football". Sport Management Review (SMR), 19(2), pp: 157-170.

18. Lewin, J. K., Rajamma, R. K. & Paswan, A. (2015). Customer Loyalty in Entertainment Venues: The Reality TV Genre. Journal of Business Research,

68, 616–622.

19. Kima, Eojina. Hamb, Sunny (2016). “Restaurants’ disclosure of nutritional information as a corporate social responsibility initiative: Customers’ attitudinal and behavioral responses”. International Journal of Hospitality Management, (55), pp: 96–106.

20. Jing, Z. Yanxin, J. Rizwan, S. Miao, Z. (2016). How brand orientation impacts B2B service

Brand equity? An empirical study among Chinese firms. Journal of Business & Industrial Marketing, 31(1).83 – 98

21. Joel Le, Bon, Dwight, M. (2016). Engaging Customer Preference Through Trade Credit: An Investigation of the Impact of Payment Terms on Brand Equity. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 603-604.

22. Ta-Wei, K. Winston, T. Lin. (2016). The relationship between perceived e-service quality and brand equity: A simultaneous equations system approach. Computers in Human Behavior. 57. 208–218.

23. Zhang, K., Barnes, S., Zhao, S., Zhang, H. (2017). “Can consumers be persuaded on brand microblogs? An empirical study”. Information & Management, 55(1), pp: 1-15.link between team market share and attitudinal loyalty”. Sport Management Review, 16, pp: 285–297.

24. Gladden, J. M., & Funk, D. C. (2001). Understanding brand loyalty in professional sports: Examining the link between brand associations and brand loyalty.