مدل مفهومی یکپارچه مبتنی بر تمامیت برای ایجاد، نگهداشت و توسعه قابلیت‌های بازاریابی، مزیت رقابتی پایدار و عملکرد برتر کسب‌وکار

شاهرخ دهدشتی، زهره؛ ناطق، محمد؛ احسانی، راضیه (1396). تبیین رابطه قابلیت‎های بازاریابی و عملکرد سازمان. مدیریت بازرگانی، 9(1)، 103-128.

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