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تدوین الگوی عوامل مؤثر در جذب حامیان مالی از ورزش دوومیدانی ایران | ||
نشریه مدیریت ورزشی | ||
مقاله 1، دوره 12، شماره 2، تیر 1399، صفحه 309-332 اصل مقاله (710.3 K) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.22059/jsm.2020.232046.1832 | ||
نویسندگان | ||
محمدرضا موکل* ؛ ابراهیم علی دوست | ||
دانشگاه تهران | ||
چکیده | ||
هدف از این تحقیق، تدوین الگوی عوامل مؤثر در جذب حامیان مالی از ورزش دوومیدانی ایران بود. تحقیق حاضر ازنظر هدف، کاربردی و ازنظر چگونگی جمعآوری دادهها توصیفی از نوع پیمایشی به شمار میآید که به شکل میدانی انجام شد.ابزار گردآوری اطلاعات پرسشنامه محقق ساخته بود که بر اساس مقیاس 5 ارزشی لیکرت امتیازبندی شد. برای بررسی روایی پرسشنامه، پرسشنامه اولیه را به 8 تن از اساتید رشته مدیریت ورزشی ارائه و با جمعبندی نظرات آنها پرسشنامه نهایی تنظیم شد..در سطح آمار توصیفی از جداول فراوانی و شاخصهای مرکزی (میانگین) و پراکندگی (واریانس و انحراف معیار) استفاده گردید و در سطح آمار استنباطی ، آزمون t یک دامنه، آزمون فریدمن، آزمون همبستگی با استفاده از نرمافزار SPSS و بهمنظور بررسی روایی ساختاری تحلیل عاملی تأییدی از نرمافزار AMOS استفاده شد. نتایج تحقیق نشان داد به ترتیب، عوامل رسانهای و تماشاگران، دولتی، مدیریتی-سازمانی، اجتماعی-فرهنگی، اقتصادی بیشترین نقش را در جذب حامیان مالی در ورزش دوومیدانی ایران داشتند. درنهایت وزارت ورزش و جوانان و فدراسیون دوومیدانی با توجه به شناسایی و نقش مثبت عوامل ذکرشده، میتوانند بهمنظور جذب حامیان مالی و برطرف کردن انتظارات آنها اقدام کنند. | ||
کلیدواژهها | ||
اقتصاد؛ ورزش؛ حمایت مالی؛ دوومیدانی؛ رسانه | ||
مراجع | ||
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