شناسایی و اولویت‌بندی پیشایندهای شخصیتی و جمعیت‌شناختی پذیرش سازوکارهای بازی‌گونگی، به‌منظور افزایش تعامل در باشگاه مشتریان بانکی (نمونه پژوهش: بانک حکمت ایرانیان)

احمدیان، اعظم (1393). ارزیابی پویایی صنعت بانکداری ایران با تأکید بر رقابت‌پذیری. پژوهشکده پولی و بانکی بانک مرکزی ایران. یادداشت سیاسی 93013.

ایزدی، حمید؛ بحرینی‌زاد، منیژه؛ اسماعیل‌پور، مجید (1398). بخش‎بندی مصرف‌کنندگان در شبکه‌های اجتماعی بر اساس انگیزه‌های اجتماعی مشارکت در ارتباطات دهان به دهان الکترونیک. مدیریت بازرگانی، 11(1)، 201-218.

بحری نژاد، ریحانه؛ خانلری، امیر؛ حسنقلی پور یاسوری، طهمورث؛ حسینی، سید محمود (1397). شناسایی مهم‌ترین فرایندهای بازاریابی در صنعت بانکداری ایران به‌منظور توسعه مدل بلوغ بازاریابی بانکی. مدیریت بازرگانی، 10(4)، 795-814.

جندقی، غلامرضا؛ سیف، یاسر؛ شجاعی، یاسر؛ (1397). بازاریابی مستقیم با استفاده از خوشه‌بندی فازی مشتریان (مطالعه موردی: یکی از شرکت‌های تلفن همراه). مدیریت بازرگانی، 10(4)، 855- 870.

حکیمی، هاجر؛ دیواندری، علی؛ کیماسی، مسعود؛ حقیقی کفاش، مهدی (1398). ارائه مدل شکل‌گیری تجربه مشتریان بانکداری خرد از طریق عوامل تحت مدیریت سازمان با رویکرد مدل‌سازی ساختاری تفسیری. مدیریت بازرگانی، 11(3)، 565-584.

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