مقایسه فرایند شناختی مردان و زنان هنگام خرید (نمونه پژوهشی: بررسی تأثیر برند با استفاده از دستگاه ردیاب چشم)

شاه طهماسبی، اسماعیل؛ باقری روچ، علیرضا ( 1398). بررسی تأثیر ابعاد مدل رفتار برنامه‌ریزی‌شده بر قصد خرید مواد غذایی محلی (نمونه پژوهش: محصول عسل). مدیریت بازرگانی، 11(2)، 415- 436.

رحیمی باغملک، جهانبخش؛ حقیقی، محمد؛ میرا، ابوالقاسم (1398). طراحی و تبیین مدل وفاداری بر مبنای تجربه مشتری در صنعت هتلداری با استفاده از استراتژی تئوری داده‌بنیاد. مدیریت بازرگانی، 11(1)، 125- 140.

محمدی، علی؛ علوی، سید مسلم؛ پورمودینی، الهه (1398). بررسی اثر برنامه‌های وفادارسازی بر وفاداری مشتریان بیمه آسیا با استفاده از طرح چهارگروهی سالومون. مدیریت بازرگانی، 11(2)، 259- 275.  

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