An Investigation of the Antecedents of Consumers' Confusion in Purchasing an Outbound Package tour in the City of Isfahan by Fuzzy Delphi Method

Abedi Jafari, H, Taslimi, M, Faghihi, A, & Sheikhzadeh, M. (2011). Thematic analysis and thematic network: a simple efficient approach to identify theoretical patterns in qualitative data. Strategic Management, (5)2[H1] [A2] , 151-198. (In Persian)

Anderson, D. R. Sweeney, D. J., & Williams, T. A. (1998). Quantitative Methods for Business (7^th ed.). Ohio: International Thomson Publishing.

Anninou, I., & Foxall, G. R. (2019). The reinforcing and aversive consequences of customer experience: The role of consumer confusion. Journal of Retailing and Consumer Services, 51[H3] [A4] , 139–151.

Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101.

Brengman, M., Magie, G., & Palriek P. (2001). The impact of consumer characteristics and campaign related factors on brand confusion in print advertising. Journal of Marketing Communications, 4(7), 231-243.

Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the internet: The state of e-Tourism research. Tourism Management, 29(4), pp. 609–623.

Cheng, C., & Lin, Y. (2002). Evaluating the best main battle tank using fuzzy decision theory with linguistic criteria evaluation European. Journal of Operational Research, (142)1[H5] [A6] , 147-156.

Chieh Lu, C. (2014). A Conceptual model of consumers online tourism confusion. A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy, Washington State University, College of Business[H7] [A8] , Pullman, United States.

Chieh Lu, C., Dogan, G., & Rong Lu, C. Y. (2016). Antecedents and outcomes of consumers’ confusion in the online tourism domain. Annals of Tourism Research, 57[H9] [A10] , 76–93.

Chioveanu, I. (2019). Prominence, complexity, and pricing. International Journal of Industrial Organization, 63[H11] [A12] , 551-582.

Cohen, A. R, Stotland, E., & Wolfe, D. M. (1955). An experimental investigation of need for cognition. The Journal of Abnormal and Social Psychology. 51(2), 291–294.

Conchar, M. P, Zinkhan, G. M, Peters, C., & Olavarrieta, S. (2004). An integrated framework for the conceptualization of consumers’ perceived risk processing. Journal of the Academy of Marketing Science, (32)4[H13] [A14] , 418-436.

Dalkey, N., & Helmer, O. (1963). An experimental application of the Delphi method to use of experts. Management Sciences, 9(3), 458–467.

DeRue, D. S., & Wellman, N. (2009). Developing leaders via experience: The role of developmental challenge, learning orientation, and feedback availability. Journal of Applied Psychology, 94(4), 859–875.

DeShon, R. P., & Gillespie, J. Z. (2005). A motivated action theory account of goal orientation. Journal of Applied Psychology, 90(6), 1096–1127.

D’Mello, S., Lehman, B., Pekrun, R., & Graesser, A. (2014). Confusion can be beneficial for learning. Learning and Instruction, 29[H15] [A16] , 153-170.

Falkowsky, A., Olszewska, J., & Ulatowska, J. (2015). Are look-alikes confusing? The application of the DRM paradigm to test consumer confusion in counterfeit cases. Marketing Letters, 26[H17] [A18] , 461-471.

Farhadian, T., & Shahgholian, K. (2015). A fuzzy Delphi method for identifying effective indexes in absorption banking resources in Iran and pathology he performance of a bank with fan p-swot (Case study: Mehr bank of Iran). International Journal Biology Pharmacy and Allied Sciences, 4(8), 557-568.

Fitzgerald, M., Russo, K., Kees, J., & Kozup, J. (2019). How confusion impacts product labeling perceptions. Journal of Consumer Marketing, 36(2), 306-316.

Gong, Y., Huang, J. C., & Farh, J. L. (2009). Employee learning orientation, transformational leadership, and employee creativity: The mediating role of employee creative self-efficacy. Academy of Management Journal,52(4), 765–778.

Gurel, E., Altinay, L., & Daniele, R. (2010). Tourism students’ entrepreneurial intentions. Annals of Tourism Research, 37(3), 646–669.

Gursoy, D., & McCleary, K. W. (2004). An integrative model of tourists' information search behavior. Annals of Tourism Research, 31(2), 353–373.

Hall-Philips, A., & Shah, P. (2017). Unclarity confusion and expiration date labels in the United States: A consumer perspective. Journal of Retailing and Consumer Services, 35[H19] [A20] , 118-126.

Herrera, F., Herrera-Viedma, E., & Verdegay, J. L. (1998). Choice processes for non-homogeneous group decision making in linguistic setting. Fuzzy Sets and System, 94[H21] [A22] , 287–308.

Hofstede, G. (2011). Dimensionalzing cultures: The Hofstede model in context.  Online Readings in Psychology and Culture, 2(1[H23] [A24] ), 1-26. Retrieved from https://doi.org/10.9707/2307-0919.1014

Iyengar, S. S., & Lepper, M. R. (2000). When choice is demotivating: Can one desire too much of a good thing? Journal of Personality and Social Psychology, 6(79), 995–1006.

Kalayci, K., & Potters, J. (2011). Buyer confusion and market prices. International Journal of Industrial Organization, (29)1[H25] [A26] , 14-22.

Kaufmann, A., & Gupta, M. M. (1988). Fuzzy Mathematical Models in Engineering and Management Science. Elsevier Science Pub-lishers, North-Holland, Amsterdam[H27] [A28] , N.Y.

King, N., & Horrocks, C. (2010). Interviews in qualitative research. London: Sage.

Kim, D. Y., Lehto, X. Y., & Morrison, A. M. (2007). Gender differences in online travel information search: Implications for marketing communications on the internet. Tourism Management, 2(28), 423–433.

Lord, K. R., & Putrevu, S. (2006). Exploring the dimensionality of the need for cognition scale. Psychology & Marketing, 23, (1), 11–34.

Mahmoudi, S., Ranjbarian, B., & Fathi, S. (2017). Factors influencing on Iran’s image as a tourism destination. International. Journal of Services and Operations Management, 26(2), 186-210.

Matzler, K., Bidmon, S., Faullant, R., Fladnitzer, M., & Waiguny, M. (2005). Dimensions and consequences of customer e-confusion in online buying behavior. 4th International Congress: Marketing Trends[H29] [A30] , Paris, France.

Matzler, K., Waiguny, M., & Fuller, J. (2007). Spoiled for choice: Consumer confusion in Internet-based mass customization. Innovative Marketing, 3(3), 7–18.[H31] [A32] 

Mitchell, V. W., & Papavassiliou, V. (1999). Marketing causes and implications of consumer confusion. The Journal of Product and Brand Management, 8(4), 319-342.

Mitchell, V. W., Walsh, G., & Frenzel, T. (2004). Consumer e-confusion on the internet. Thexis, (21)4, [H33] [A34] 17-22.

Mitchell, V. W., Walsh, G., & Yamin, M. (2004). Reviewing and redefining the concept of consumer confusion. Manchester: Manuscript Manchester School of Management.

Mitchell, V. W., Walsh, G., & Yamin, M. (2005). Towards a conceptual model of consumer confusion. Advances in Consumer Research, 32[H35] [A36] , 143-150.

Mohamad, S., Embi, M., & Nordin, N. (2015). Determining e-portfolio elements in learning process using Fuzzy Delphi analysis. International Education Studies, 8 (9), 171-176.

Okoli, C., & Pawlowski, S. D. (2004). The Delphi method as a research tool: An example, design considerations and applications. Information & Management, 42(1), 15–29.

Ranjbar, H., Haghdoost, A., Salsali, M., Khoshdel, A., Soleimani, M., & Bahrami, N. (2013). Sampling in qualitative research: Guidelines to start. Journal of IR-Iran's Army Medical University, 10(3), 238-250. (In Persian)

Sirakaya, E., & Woodside, A. G. (2005). Building and testing theories of decision making by travelers. Tourism Management, 26(6), 815–832.

Terblanche, N. S. (2018). Revisiting the super-market in store customer shopping experience. Journal of Retailing and Consumer Services, 40[H37] [A38] , 48–59.

Turnbull, P. W., Leek, S., & Ying, S. G. (2000). Customer confusion: The mobile phone market. Journal of Marketing Management, 16(1-3), [H39] [A40] 143–163.

Walsh, G., & Mitchell, V. W. (2010). The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction. European Journal of Marketing, 44(6), 838-895.

Walsh, G., Lindridge, A., Mitchell, V. W., Deseniss, A., & Lippold, A. (2017). Investigating consumer confusion proneness cross-culturally: Empirical evidence from the USA, Germany, and Thailand. International Journal of Marketing Business, 2(3[H41] [A42] ), 226-242.

Walsh, G., Hennig-Thurau, T., & Mitchell, V. W. (2007). Consumer confusion proneness: Scale development, validation, and application. Journal of Marketing Management, 23(7/8), 697-721.

Wang, Q., & Shukla, P. (2013). Linking sources of consumer confusion to decision satisfaction: The role of choice goals. Psychology and Marketing, 30(4), 295–304.

White, C. M., & Hoffrage, U. (2009). Testing the tyranny of too much choice against the allure of more choice. Psychology & Marketing, 26[H43] [A44] (3), 280–298.

Xia, L. (2004). An empirical study of the magnitude and sources of consumer confusion about the company of origin of consumer packaged goods, A thesis presented in partial fulfillment of the requirements for the degree of Master of Science, University of Guelph[H45] [A46] , Ontario, Canada.

Elliot, K. M. (1990). Measurement of consumer confuction in low involvement products. A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy, University of Arkansas[H47] [A48] , Fayetteville, United States.